The next time you're in the grocery store walking down the soda aisle and your six year old daughters asks, loudly, "Daddy, what are hooters" for all nearby shoppers to hear, you had better quickly blame Hooters, the restaurant chain, lest you be stared down by fellow shoppers who wonder exactly what sort of language you teach your child at home. As you turn to your daughter and tell her quietly so other shoppers can't hear, "Well, honey, you don't have to worry about that for about six years. We'll talk about it then," an internal debate suddenly overwhelms you. Oddly, you can't seem to reconcile why hooters are on the shelf in the grocery store when they're usually attached to females and supported by a bra. Or, wait, are hooters just owls?
Suddenly, you forget why you're in the store in the first place. You take your daughter out of the cart, leave the store, walk to your car in which your wife is waiting and blurt, "Honey, your daughter wants to know what hooters are." Your wife stares at you and wonders how in the world a conversation about hooters would begin in the middle of a grocery store. Oh wait. The whole point of this story? Hooters is now selling Hooters-branded soda. And creating embarrassing moments for all.
Project Open Hand is running a Bay Area print campaign called Nourish One Another to encourage donations for nutritional services and AIDS assistance.
We took note because we often see this strange print ad displaying an ecstatic upward-looking man with wings and a huge halo. It took us a few days of nonchalant notice to realize the wings were made of - what are those, bananas? - and the halo was made of wheat. Then we thought, hey, that's clever and quaint in a pastoral sort of way. And it's also got this understated weirdness going on. We always have to credit an ad whose details we learn over time, and not always intentionally.
There's something totally classy about blowing coke up your nose with a McD's coke spoon. It ties you to America somehow, and to cheeseburgers, and to childhood.
In the '70's, McD's strange-looking stirring spoon gets adopted by the white powder cult. Panicked about becoming accomplices in the empire of blow, family-friendly McDonald's discontinues the multi-faceted units.
But this kind of thing doesn't die quietly. Artists Tobias Wong and Ken Courtney bring the hot spoons back - plated in 18k gold, disco-fever style. Pissed at their insolence, McD's released a cease and desist.
Oh come on. It's every fledgling brand's wet dream to be appropriated by some enthusiastic subculture. And who doesn't want the designer drug users (possibly now enthusiastic - and wealthy - pop-art consumers)? They define trendy.
Plus, coke-heads are generally skinnier than the obese protesters long courting the golden arches. They make natural retaliatory press. Getting fat? Forego the baked apple pie for a spoon. It's free! (Magic dust sold separately.)
Shannon Stephaniuk from Glossy Inc. did some sleuthing for us about the music in the new Pepsi Pinball commercial. We really like commercial during which a guy takes a wild ride on the ball through the streets of San Francisco. We also really like how the snickering creatives behind this ad, as Shannon's research indicates, seemingly slipped past the client the fact the original lyrics of the version of the song used in this ad, 1977's Jet Boy Jet Girl, are about one guy giving head to another.
Perhaps all those hipster marketers over at Pepsi are too young to remember seventies punk. Perhaps they actually know what they're doing trying to connect with in-the-know hipsters all while slipping it under the radar of Pepsi's culturally disconnected top management. Perhaps neither the agency nor the client has a clue regarding this song's origin. Perhaps, as one commenter points out, it's because the song is not really the song but a version of the song sung by another guy in another band that used to be in the original band. Confused? We are too. No matter what, we just think it's pretty funny.
Gawker takes a look at a recent Banana Republic ad that features what, apparently, are architects all styled up with Banana Republic fashions. Gawker wonders, as we do too, if architects really dress like this. To discover the truth, Gawker spoke to an architect, "Frankie," who works at "a large firm downtown with an eccentric, megalomaniac starchitect at the helm." A taste:
Gawker: So what is it like being surrounded by nubile 23 year olds in khaki coordinates at all times?
Frankie: I am not really sure, to be honest with you. I think I may be involved in some different types of architecture than these people.
OMG! According to the United States Alcohol Tobacco Tax and Trade Bureau, watching someone drinking a beer in a Japanese Asahi beer commercial may cause alcoholism in the States! Everyone, cover your eyes immediately before you succumb to the power of the almighty television commercial...in a language you can't even understand...in a commercial you will never see aired in America...because its a friggin Japanese commercial! Why doesn't the U.S. government just skip all this shit and force us right into the 1984-like world in which they really want us to live?
Overreact much? How about gone entirely insane. The government wants to take legal action against Red Sox pitcher Daisuke Matsuzaka who is seen in the Asahi ad consuming beer, a no-no in the States. While it's one thing to enforce the U.S. regulation of not showing the actual consumption of alcohol in advertisements, it's entirely another to foist that law on another country or a person who just happens to now live in the U.S. but made the commercial in another country under an entirely different jurisdiction.
Adrants reader Marcos Rozen, editor of the Brazilian AutoData, sent us this scan of a Chevrolet ad that appeared on page two of the February 5 issue of Automotive News. In the upper right hand corner of the ad, interlocking metal rings are hanging from a fence. One has to wonder how an ad with imagery so similar to a competitor's logo can make it through the lengthy approval process without being caught. We're thinking someone caught some serious shit for this and furious calls were made to Automotive News asking the magazine to yank the ad. At least we hope so. It'd be sad to think any brand would allow this to happen.
We're never quite sure whether we like Truth's tongue-in-cheek, sometimes confrontational way of driving its anti-smoking points home, but they generally get our attention. Knowing nobody can fully reject a singing cowboy, and nobody can ever turn away from an exhibitionist with a hole in his neck, Truth brings us the laryngect-o-gram.
Show somebody you love them by sending one over. Friends will be amused. Lovers will be stunned. Family members will give you that sick look and shake their heads. It's a total win-win.
While artful design is always up for interpretation, some think Google, with its Valentine's Day logo redesign, left the L out of their name christening the site Googe. Likely, as some have mentioned, the stem of the strawberry is intended to be the L but that strawberry chocolate mess looks like one letter to us.
Bandages are one of those categories that nobody pays much attention to - and they should, because anybody who's anybody has a box or two in the house. People just don't do enough to make them interesting.
That's why we admire the effort behind these nifty bacon bandages by Accoutrements. What is it about putting a slab of meat on a wound that makes you feel 10 times more awesome? We're not really sure, but in the unlikely event that meat bandages fail to make you feel cool, don't worry: there's a free toy inside.
Doesn't the thought just fill you with a glow? We just want to run out there without our knee pads and do something crazy, like climb fences with that prickly stuff on top.