Imagine for a minute you are a brand. Feel the monetary hurricane at your back pushing you towards the unwanting consumer. Wallow in pain as people pass you by without a care. Take offense as everyone fast forwards past you as you try to deliver your message. Feel the frustration as you and your fellow brands are yanked out of the Sunday paper tossed into the trash en mass. Sense the rage as you are digitally eradicated from a web page by an ad blocker.
Now, picture yourself empowered with the ability to fight back. Envision those pesky little consumers as helpless, tiny flies. Imagine yourself holding a fly swatter ready to attack. Feel the pleasure of whacking the consumer upside the head with a vengeance that requires...no...demands attention! Now, go watch this YouTube video and revel in a world where brands actually get noticed.
While quite a few commenters think this Toyota RAV4 jousting spot is for shit, we like it purely for its unique entertainment value and because it's not a winding mountain road spot. And, wouldn't it be fun to watch two drunk idiots actually try to do this? Come one. You know you like it. Admit it.
Continuing is long-running trend of thrashing about its Tacoma pick up truck, Toyota is at it again; this time with a barfing Loch Ness monster who can't seem to stomach the truck's indestructible nature. Of course, a truck being shot out of the water like a cannon ball, smashing head first onto the ground and then being driven off with nary a scratch causes one to put as much belief into that as the existence of the Loch Ness Monster. Oh but wait, there's a disclaimer: "Fictionalization. Not a demo of Tacoma's performance or crash capabilities." Hmm. It might as well have read, "This commercial is a lie and we apologize for treating you like an idiot. Go buy a Ford. They're the ones that are really Built Tough." Nice touch though having Loch Ness Project's Adrian Shine in the spot. Not such a nice touch dropping the word "Expedition" in the spot though.
It seems no one wants to see the Kristen Bell Pulse movie so the studio continues to pump out ever more odd promotional websites. Sent to us by Proximity Spain and created by, according to the Policy section, production house DeAPlaneta, a site called I Want to See A Ghost (customized Adrants version here) resembles a blog with the first post urging readers to view a video. After viewing the video, the site is taken over with Flashtastic drama incorporating your name (if it was forwarded to you by someone). The site follows an earlier effort that "attacked" a person's computer with hundreds of IM windows.
It's fairly freaky and an impressive use of Flash to turn the site into something other than what it's supposed to be. After the Flashtastic drama subsides, the site then goes black, serves up more "shocking" imagery then reveals it's a promotion for Pulse which opens in Spain February 2. It's a nice effort. Even if the movie garnered poor reviews.
Installment Two in the Clog Clinic campaign features Mike Ditka getting preachy about flushes in a weird PSA-style ad, lends advice on what to do about tired old plungers, and invites you to test your flush savvy.
Additionally, users can win $25,000 for sharing their cloggiest moment. We shit you not. Join here if so inclined, and while you're at it join this contest for a pimp throne. The opportunities for media- (and not just regular) whoring in bathrooms are more numerous than we thought.
We don't know what to say about this creepy iPod-wielding Orville Redenbacher resurrection except that we're horrified, and popcorn won't console us. To add insult to injury, it's also badly taped and executed in a manner most shitty.
Turning a childhood icon into a twitchy zombie is the air fluffed foodstuff of nightmares.
Thank Crispin for this work when you're done being paralyzed by fear.
We can't imagine anything nicer than sitting on our asses with the right electronics close by. You can only improve on that experience with soothing music and a flusher.
That's why Roto Rooter is trying to make themselves relevant to a new demographic by running a contest for a pimped-out throne of dreams. When you pause and carefully consider the popularity of Pimp My Ride and sitting on your ass, it really makes perfect sense.
Thanks Shedwa for the tip-off. We'd race out of our seats to join the contest but we'd rather just sit here, breathe heavily and sometimes flush.
The culprits behind that Pubes Aid campaign (where celebs sell pubies for the young and hungry) have outed themselves in a series of self-aggrandizing press releases. Thank Action Aid for catering to the odd sense of philanthropic perviness you didn't even know you had.
Body hair is a hot topic among charitable souls with marketing savvy, from Truth's back hair effort to Telecom Arnet's offer to help the hairplug-hungry in exchange for fresh broadband meat.
We're not really sure how to feel about the trend except to say, and this might be too much information, that in the shower this morning we stared at the collected hairball beside the drain for a long while, ruminating on the merits of trying to shape it into an Adrants martini and selling it on Ebay for Darfur dollars. It's worth a shot, yeah?
Speaking of hairvertising, in our blog travels we discovered this weird ad for Lower My Bills in which the words "Calculate new payment" is razed into the back of a guy's head. We don't know what one has to do with the other but clearly body hair does something to people and can even compell them to refi, not just feed the hungry. Who knew? And to what other noble ends will body hairplay take us?
DRGM Las Vegas celebrates its agency femmes by creating a pin-up calendar of said women - except they're all being parodied by the agency men.
DRGM creative director Bernice Bamburak explains, "[T]hese guys make us look sexier than we are -- did you see the legs on Miss July?" She also notes that clients, who know both the men and women in the agency, love the idea. Last year the women parodied the agency men.
We need to create a compendium of all the ways this pin-up concept has been abused in the name of things like cheese, theatre, coffins and even fat as pets. What happened to the days when things were simple and we just took pictures of girls with pom-poms and team-coordinated bikinis?