Canadians Want Guys to be Nice to Girls

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The Government of Ontario cares about manners and thinks guys should be nice to girls. That's the gist of the messaging in this commercial which points to a site called Equality Rules. In the commercial, almost directly opposite from a scene in last night's Friday Night Lights in which one of the characters working the register at the local fast food restaurant tries to pick up a girl by telling her what she really wants when she places her order, a mean spirited guy, for no apparent reason, berates a girl who's just trying to order a burger.

The Equality Rules site is filled with cheesy cartoon advice vignettes that seem almost purposefully to mirror high-minded finger-wagging you'd get from your grandmother after she caught you getting drunk with your friend on his Dad's boat. SInce all other angle seem to be taken on convincing people to be nice, maybe this one will actually work. The commercial was created by Toronto's Bensimon Byrne and produced by UNTITLED (yes, that's the name of the company).

by Steve Hall    Nov-29-06    
Topic: Commercials, Good, Online, Strange, Video



Telecom Arnet Donates Hairplugs for New Broadband Customers

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Argentina's Telecom Arnet got into the holiday spirit and went into charity this month. Juan Manuel Fraga, a decade or two past his sexual prime and balding all the while, serves as the poster child for Todos Por un Pelo. For every new customer who signed up for broadband in November, Fraga got a hair implant courtesy of Arnet and a Canadian clinic run by Dr. Tomas Ballve.

We're not even sure how to approach this but the shit was funny. We would totally have jumped at the chance to sign up for broadband in Argentina if we could watch those hairplugs get pulled out one by one. Maybe that can be a follow-up campaign.

Check out how Juan looks now. - Contributed by Angela Natividad

by Angela Natividad    Nov-29-06    
Topic: Cable, Good, Strange



Brand Sponsored Blog A 'Relationship Building Experience'

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It took us a while to wade through the blather-filled press release from Scratch Marketing that led with the headline, "Word of Mom," and went on to talk about how Cuisinart and Urban Moms had teamed to "build a relationship with mothers by offering unique, relevant and personal opportunities for moms across Canada to interact with the Cuisinart brand" before we realized it was all about the launch of another brand-sponsored blog. OK, we're jaded but why does the meat of the matter always have to be so slathered with marketing babble rather than a few clearly descriptive sentences the average human being can understand?

How about this: "Canadian mom site Urbanmoms launched Kitchen Party, a blog sponsored by Cuisinart that will offer recipes moms can make using their food processors. Along with a downloadable recipe book filled with recipes for newborns, the blog wil also give moms what they really need after a long day with their screaming babies: blender drinks." Much simpler, right?

by Steve Hall    Nov-28-06    
Topic: Opinion, Strange, Weblogs



Bridgestone Sticks Its Tongue Out At Ice

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While the image on this Bridgestone billboard does, perhaps, conjure images of that kid who gets his tongue stuck on the light pole in that Christmas movie they play every year and allude to traction, Adrants reader Matt found it to be "phuckin' gross!" We're undecided on the "phuckin gross" thing but we do think it's far better advertising than most bland tire ads wasting space in various media.

by Steve Hall    Nov-28-06    
Topic: Creative Commentary, Good, Outdoor, Strange



Brochure Offers Dinner, Drinks And...Rear Entry?

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Flickr user skonen blades wonders if the last panel in this brochure with the copy, "Join us for...whatever you're in the mood for," is a bit suggestive. He's even gone so far as to provide his own labels for the panels from first to last, "Dinner. Romantic drinks. A night out with friends. Rear entry." Whoops. Rear entry? Hey, we don't write this stuff. We just share it.

by Steve Hall    Nov-27-06    
Topic: Direct, Spoofs, Strange



Penile Protection Panders Pithy Penis Peculiarities

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If there weren't already enough sexual innuendo-laden marketing, Durex is bringing us even more seen-this, done-this, bored-with-this wink wink stuff on a site called The Pants Whisperer. On the site, you can find all the usual stuff: the hot doctor, the penis name generator, penis diagnosis, penis dickorations, a section called Bang It where people can upload videos of their personalized penile obsessions and, of course, the ubiquitous product information. So if you're feeling a bit inadequate today, head over to the site and pump yourself up with all sorts of penile obsession.

by Steve Hall    Nov-27-06    
Topic: Online, Strange



Viral Video Meets DRTV in Brilliantly Goofy Site Promotion

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If you ever find yourself watching some obscure local TV station late at night in your hotel room while on some lame business trip in some lame city with your lame co-workers to pitch some lame client some lame new work your agency's done for them and a commercial like this one comes on, you just might quit your job immediately and enroll at The Viral Learning Center. Yes, you too can become a viral video expert.

At the Learning Center, you'll learn important viral video tactics such as filming yourself sitting at your desk, the art of falling, hurting animals, using animals to hurt people, working with excrement and vomit and "many more." This hilarious DRTV spoof takes whacks at both the DRTV genre and viral video itself all to promote, yes, a website that's all about viral video called Ziddio. It's one of those "we pay you for your video" site. Kind of like Revver with wit. American Copywriter points.

by Steve Hall    Nov-27-06    
Topic: Best, Commercials, Online, Strange, Video



Troeg's Brings Back Less Sober Mad Elf ... with Pimp Cup

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Neiman Group of Pennsylvania created the new packaging for Troeg's seasonal Mad Elf Ale, which, despite its goofy appearance, boasts an 11% alcohol content. Art Director Joe Barry tells Ad Critic they aimed for "a jovial elf who looks like he can't wait to have a few swigs of the fine ale." He adds, "The client also asked that we incorporate a goblet because that's how real beer geeks drink it."

Now there's a nugget of wisdom we didn't know before. Who'd have guessed that Ghostface Killah and elves share a vessel of choice? And we can't help but wonder, are these alcoholic-looking elves the ones who make shoes or the ones who make presents? Because we've gotten some seriously fucked-up shoes and presents in our time. - Contributed by Angela Natividad

by Angela Natividad    Nov-25-06    
Topic: Packaging, Strange



Wii's Little Japanese Evangelists Would Like to Play

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Here's a weird ad in which Japanese businessmen travel around what looks like the MidWest to share Nintendo Wii with families, transients and college students. "Wii ... would like to play," one says with an impish smile that's almost a twitch.

The pair bow low and suddenly people's lives are changed - white control in hand they're bowling, running, jumping, even lassoing - essentially everything they could do anyway if only they'd pick their asses up off the couch and leave the house for a few hours.

But no. They'll probably all get Wii'd instead. Oh, haha. We made a funny. Get it? Wii'd? You get it, right? There's a promising commercial in there somewhere. - Contributed by Angela Natividad

by Angela Natividad    Nov-25-06    
Topic: Commercials, Online, Strange, Television



Adverband Releases First Single For Symantec

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Formed in early October by NightAgency, the adverband RockDotRock is now out with their new video that promotes Norton Confidential for the agency's clint Symantec. We're no music expert so we're going to leave this wide open for you readers to comment on. Is this good? Is it bad? Are Adverbands the wave of the futer? Is is marketing gone crazy? Do tell.

by Steve Hall    Nov-21-06    
Topic: Guerilla, Product Placement, Strange, Trends and Culture










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