Brand Sponsored Blog A 'Relationship Building Experience'

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It took us a while to wade through the blather-filled press release from Scratch Marketing that led with the headline, "Word of Mom," and went on to talk about how Cuisinart and Urban Moms had teamed to "build a relationship with mothers by offering unique, relevant and personal opportunities for moms across Canada to interact with the Cuisinart brand" before we realized it was all about the launch of another brand-sponsored blog. OK, we're jaded but why does the meat of the matter always have to be so slathered with marketing babble rather than a few clearly descriptive sentences the average human being can understand?

How about this: "Canadian mom site Urbanmoms launched Kitchen Party, a blog sponsored by Cuisinart that will offer recipes moms can make using their food processors. Along with a downloadable recipe book filled with recipes for newborns, the blog wil also give moms what they really need after a long day with their screaming babies: blender drinks." Much simpler, right?

by Steve Hall    Nov-28-06    
Topic: Opinion, Strange, Weblogs



Bridgestone Sticks Its Tongue Out At Ice

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While the image on this Bridgestone billboard does, perhaps, conjure images of that kid who gets his tongue stuck on the light pole in that Christmas movie they play every year and allude to traction, Adrants reader Matt found it to be "phuckin' gross!" We're undecided on the "phuckin gross" thing but we do think it's far better advertising than most bland tire ads wasting space in various media.

by Steve Hall    Nov-28-06    
Topic: Creative Commentary, Good, Outdoor, Strange



Brochure Offers Dinner, Drinks And...Rear Entry?

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Flickr user skonen blades wonders if the last panel in this brochure with the copy, "Join us for...whatever you're in the mood for," is a bit suggestive. He's even gone so far as to provide his own labels for the panels from first to last, "Dinner. Romantic drinks. A night out with friends. Rear entry." Whoops. Rear entry? Hey, we don't write this stuff. We just share it.

by Steve Hall    Nov-27-06    
Topic: Direct, Spoofs, Strange



Penile Protection Panders Pithy Penis Peculiarities

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If there weren't already enough sexual innuendo-laden marketing, Durex is bringing us even more seen-this, done-this, bored-with-this wink wink stuff on a site called The Pants Whisperer. On the site, you can find all the usual stuff: the hot doctor, the penis name generator, penis diagnosis, penis dickorations, a section called Bang It where people can upload videos of their personalized penile obsessions and, of course, the ubiquitous product information. So if you're feeling a bit inadequate today, head over to the site and pump yourself up with all sorts of penile obsession.

by Steve Hall    Nov-27-06    
Topic: Online, Strange



Viral Video Meets DRTV in Brilliantly Goofy Site Promotion

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If you ever find yourself watching some obscure local TV station late at night in your hotel room while on some lame business trip in some lame city with your lame co-workers to pitch some lame client some lame new work your agency's done for them and a commercial like this one comes on, you just might quit your job immediately and enroll at The Viral Learning Center. Yes, you too can become a viral video expert.

At the Learning Center, you'll learn important viral video tactics such as filming yourself sitting at your desk, the art of falling, hurting animals, using animals to hurt people, working with excrement and vomit and "many more." This hilarious DRTV spoof takes whacks at both the DRTV genre and viral video itself all to promote, yes, a website that's all about viral video called Ziddio. It's one of those "we pay you for your video" site. Kind of like Revver with wit. American Copywriter points.

by Steve Hall    Nov-27-06    
Topic: Best, Commercials, Online, Strange, Video



Troeg's Brings Back Less Sober Mad Elf ... with Pimp Cup

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Neiman Group of Pennsylvania created the new packaging for Troeg's seasonal Mad Elf Ale, which, despite its goofy appearance, boasts an 11% alcohol content. Art Director Joe Barry tells Ad Critic they aimed for "a jovial elf who looks like he can't wait to have a few swigs of the fine ale." He adds, "The client also asked that we incorporate a goblet because that's how real beer geeks drink it."

Now there's a nugget of wisdom we didn't know before. Who'd have guessed that Ghostface Killah and elves share a vessel of choice? And we can't help but wonder, are these alcoholic-looking elves the ones who make shoes or the ones who make presents? Because we've gotten some seriously fucked-up shoes and presents in our time. - Contributed by Angela Natividad

by Angela Natividad    Nov-25-06    
Topic: Packaging, Strange



Wii's Little Japanese Evangelists Would Like to Play

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Here's a weird ad in which Japanese businessmen travel around what looks like the MidWest to share Nintendo Wii with families, transients and college students. "Wii ... would like to play," one says with an impish smile that's almost a twitch.

The pair bow low and suddenly people's lives are changed - white control in hand they're bowling, running, jumping, even lassoing - essentially everything they could do anyway if only they'd pick their asses up off the couch and leave the house for a few hours.

But no. They'll probably all get Wii'd instead. Oh, haha. We made a funny. Get it? Wii'd? You get it, right? There's a promising commercial in there somewhere. - Contributed by Angela Natividad

by Angela Natividad    Nov-25-06    
Topic: Commercials, Online, Strange, Television



Adverband Releases First Single For Symantec

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Formed in early October by NightAgency, the adverband RockDotRock is now out with their new video that promotes Norton Confidential for the agency's clint Symantec. We're no music expert so we're going to leave this wide open for you readers to comment on. Is this good? Is it bad? Are Adverbands the wave of the futer? Is is marketing gone crazy? Do tell.

by Steve Hall    Nov-21-06    
Topic: Guerilla, Product Placement, Strange, Trends and Culture



Georgia-Pacific Thinks People Care About Wood

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This Georgia Pacific site, GPTimeMachine, is designed to show how long the companies products last by providing viewers a virtual time machine through which they can check out a house ten years into the future to see how it's holding up. Nice concept but the execution is extremely goofy and corny. So much so that it actually might be good though we remain undecided on that front.

This is one of those ingredient branding things that always makes us wonder why companies bother doing it. Obviously it must work or else Intel wouldn't still be doing it. Unless your a geek or a detail freak, you likely don't give a crap what sort of chip is inside your computer or what kind of wood is used to build your house. We could see this Georgia Specific thing being targeted at home builders but we'd really like to see what results come from this consumer-focused, ingredient-branding approach Georgia Pacific has taken. Do tell. Numbers please.

by Steve Hall    Nov-21-06    
Topic: Games, Online, Strange



Tobacco Company Involvement With YouTube Smoking Videos Pondered

CMM News points to a Sydney Morning Herald article which calls to our attention the odd proliferation of videos on YouTube that show women smoking. Now that wouldn't be so weird except for the fact that in many of the videos, that's all they're doing: glamming on the cam while puffing away seductively. Sydney University School of Public Health Professor Simon Chapman viewed many of the 27,000 smoking-related videos on YouTube and while he acknowledges the videos could simply be an innocent social phenomenon, Chapman also wonders whether it's a clandestine effort by tobacco companies to promote smoking's cool quotient.

While tobacco advertising in America has been severely limited, it's been completely outlawed in Australia since 1992. Whether or not any tobacco company is behind this is likely to remain a mystery. A Philip Morris rep neither confirmed or denied involvement in with the video and said the company adheres to local laws and Internet advertising to minors should be banned. YouTube declined to comment for the story. While we find it hard to believe tobacco companies have any involvement in this and there's plenty of not-so-glamorous smoking videos to back up that belief, stranger things have certainly happened regarding this industry's marketing efforts.

by Steve Hall    Nov-21-06    
Topic: Online, Opinion, Social, Strange, Trends and Culture, Video










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