This Frisky Dingo plug for Scion is so awesome, we're willing to look past the fact of the car's ugliness and appreciate their magnanimous capacity to feed their own minions to Killface. We just love that long pause that happens between the words "PPO" and death.
More Scion inclusions here and here. - Contributed by Angela Natividad
If we thought pet enthusiasts couldn't get more bizarre then we were wrong because Purina just broadened the landscape. On the Toronto-based Talking Pets mini-site, pet owners can further distance themselves from the rest of humankind by sending "purr/woof mail," posting pictures of their furry friends and even gauging their Pet IQ's.
"It's unique in that it approaches the world from a pet's perspective," explains Christina Yu, VP and Creative Director at Lowe Roche. To be honest we're not too sure the local siberian husky would be receptive to having his grin admired and emotions dissected over the internet, but whatever. Purina knows better than we do. - Contributed by Angela Natividad
Having already raised $61,931, a "hopeless romantic" has created a site called My Super Proposal where he is trying to raise enough money to buy a Super Bowl commercial in which he will propose marriage to his girlfriend. The URL of the site is, of course, registered anonymously so punditry on whether this is real or the machinations of some brand will have to wait. Acknowledging thaefact there are some pretty dedicated (weird?) people in this world along with mischievous marketers bent on doing the next coolest thing, it could go either way. We'll just have to wait and see.
Copyranter amusingly analyzes the dating site wars comparing Match.com's more conservative style with True.com's approach which calls for each model to have one cup size larger than the former. Copyranter also wonders just how effective Match.com's paper cut outs are as compared to True'com's bulging cleavage. Pardon us while we visit MySpace to see if all that True.com cleavage affects us in any way.
Bill Green points us to yet another entry in the increasingly popular Geico Caveman saga. In this latest commercial, our caveman friend is subjected to unfeeling, uncaring news anchors who frustrate the poor guy even further. He's got a nice rant in the middle of the spot though. Bill also tells us there's another clip that appears to be a movie trailer for the campaign. We don't know if these will sell any insurance but we cerainly are entertained by them.
Beyond Madison Avenue has examined two recent AIDS campaigns. The first, an LA-based campaign which carries the headline "HIV is a gay disease" is causing a stir but if those causing the stir would just read the body copy, they'd know that's not entirely what the ad's saying. The second, a German campaign, carries a racier tone typical of many European ads and cites, "It's easy to lose your head when your horny." Oh, the double (or is it triple) meaning there is just gold.
While fast forwarding through something on the DVR last night, we saw what looked like claymation character so we rewound to realize it was a new commercial called Half Baked from Ben and Jerry's. Its one of four in a series, created by Amalgamated and animated by LAIKA/house, that "claymates" ice cream flavors into characters. Shawn Waite isn't sure he likes the literal translation of the spots but we don't like to think too deeply about the topic of ice cream so we're just fine with their simplicity. If anything, they're quite different than ice cream advertising that has come before. Check the commercial out here, here, here and here.
At the corner of Bloor and Avenue in Toronto, Stella Artois unveiled a gigantic two-ton object called The Trap. At the heart of the monument sits a shining glass of Stella Artois beer. The campaign also features chalk drawings, printwork and a game in which pedestrians try to unravel a virtual maze.
The Trap is in Toronto until Oct 25, after which it'll do rounds of cities like New York and San Paulo. Check out shots of it here. - Contributed by Angela Natividad
In yet another version of the eBay forehead/pregnant belly advertising thing, the very cute Leah Culver is asking for donations to retire her six year old G3 iMac and buy new MacBook Pro. In return, she promises to etch the names/brands of those who donate onto her new laptop for all to see in the San Francisco area for as long as the new computer lasts. She's already raised $2,687.44 which would appear to be enough to buy the MacBook but she's still selling adspace. Leah, tell us when you sell out, buy the computer and design the laptop cover. We'd love to see it. (Photo by Tantek)
Here's a seriously strange commercial that's part of Chicago's Healthy Streets campaign, an effort that aims to "redesign streets around the needs of people rather than motor vehicles alone." Last we checked, roads were for cars but, then again, in America, we tend to blur definitions to satisfy as many people as possible without offending anyone. PC tirade aside, this commercial, in a refreshingly un-PC like manner promotes Bob's Fuller Roadside Memorials, a company that delivers memorials to accident scenes so the person who killed someone can honor their victim. It's done so seriously that, at first, you think it's real until you realize you were an idiot to think so in the first place.
We're told some in Chicago are up in arms over the crass approach this commercial takes but we applaud it for it's in-your-face originality and departure from the standard lecture approach most "drive safe" campaigns take.