Help Wanted Ad Seeks Salad Tossers

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Underscore Marketing President and blogger Tom Hespos sent us this help wanted ad for a sandwich shop which we just couldn't resist sharing with you. While preparing salad is a much needed skill in a restaurant, wording the need for such expertise can, in this case, be a bit misleading.

by Steve Hall    Oct-27-06    
Topic: Outdoor, Poster, Strange, Worst



Ships Aren't the Only Thing Passing in the Night

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This has absolutely nothing to do with advertising and everything to do with our love for typos. So it is with our pleasure we present the Dallas Observer's likening of Dallas Cowboy quarterbacks' performance, present and future, to two shits passing in the night. We offer our condolences and complete sympathy with the email tirade you are now currently experiencing from voracious readers who'd rather bitch about your typos than laugh at their humor.

by Steve Hall    Oct-26-06    
Topic: Bad, Strange



CarMax the Best Buy of Used Car Dealers

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While we're not quite sure just how different CarMax is from other used car dealers with their claims of return policies and "buy without sell" but they sure are different in that they look much more like a Wal-Mart of a Best Buy than most cheesy, flag-flying used car lots. The company has just launched a two-part Boone/Oakley-created television campaign. The first part focuses on the brand with three very un-used car-like commercials set in Rome and the Old West. A second set of commercial focuses on the unique differences between CarMax and other used car dealers. We especially like the freaked out 16 year old who pitches a fit after realizing the nw car her fathr just bought her int eh wrong color. Cue "5 day return policy" voice over. For the most part, good stuff if not a bit off the wall. (Click more for links to spots.)

more »

by Steve Hall    Oct-25-06    
Topic: Campaigns, Commercials, Good, Strange, Television



Killface Eats Douchey Scion Exec

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This Frisky Dingo plug for Scion is so awesome, we're willing to look past the fact of the car's ugliness and appreciate their magnanimous capacity to feed their own minions to Killface. We just love that long pause that happens between the words "PPO" and death.

More Scion inclusions here and here. - Contributed by Angela Natividad

by Angela Natividad    Oct-25-06    
Topic: Best, Strange, Television



Talking Pets Turns Pet Love Into Legit Fetish

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If we thought pet enthusiasts couldn't get more bizarre then we were wrong because Purina just broadened the landscape. On the Toronto-based Talking Pets mini-site, pet owners can further distance themselves from the rest of humankind by sending "purr/woof mail," posting pictures of their furry friends and even gauging their Pet IQ's.

"It's unique in that it approaches the world from a pet's perspective," explains Christina Yu, VP and Creative Director at Lowe Roche. To be honest we're not too sure the local siberian husky would be receptive to having his grin admired and emotions dissected over the internet, but whatever. Purina knows better than we do. - Contributed by Angela Natividad

by Angela Natividad    Oct-25-06    
Topic: Campaigns, Online, Strange



Hopeless Romantic Raising Money For Super Bowl Proposal Ad

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Having already raised $61,931, a "hopeless romantic" has created a site called My Super Proposal where he is trying to raise enough money to buy a Super Bowl commercial in which he will propose marriage to his girlfriend. The URL of the site is, of course, registered anonymously so punditry on whether this is real or the machinations of some brand will have to wait. Acknowledging thaefact there are some pretty dedicated (weird?) people in this world along with mischievous marketers bent on doing the next coolest thing, it could go either way. We'll just have to wait and see.

by Steve Hall    Oct-24-06    
Topic: Online, Promotions, Strange, Super Bowl 2007, Weblogs



Dating Service Ads Compared, Cleavage Wins Out

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Copyranter amusingly analyzes the dating site wars comparing Match.com's more conservative style with True.com's approach which calls for each model to have one cup size larger than the former. Copyranter also wonders just how effective Match.com's paper cut outs are as compared to True'com's bulging cleavage. Pardon us while we visit MySpace to see if all that True.com cleavage affects us in any way.

by Steve Hall    Oct-24-06    
Topic: Online, Strange



Geico Caveman Battles News Anchors For Respect

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Bill Green points us to yet another entry in the increasingly popular Geico Caveman saga. In this latest commercial, our caveman friend is subjected to unfeeling, uncaring news anchors who frustrate the poor guy even further. He's got a nice rant in the middle of the spot though. Bill also tells us there's another clip that appears to be a movie trailer for the campaign. We don't know if these will sell any insurance but we cerainly are entertained by them.

by Steve Hall    Oct-23-06    
Topic: Campaigns, Commercials, Good, Strange, Video



AIDS Campaigns Say 'HIV is Gay,' 'Horny Heads Get Lost'

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Beyond Madison Avenue has examined two recent AIDS campaigns. The first, an LA-based campaign which carries the headline "HIV is a gay disease" is causing a stir but if those causing the stir would just read the body copy, they'd know that's not entirely what the ad's saying. The second, a German campaign, carries a racier tone typical of many European ads and cites, "It's easy to lose your head when your horny." Oh, the double (or is it triple) meaning there is just gold.

by Steve Hall    Oct-23-06    
Topic: Campaigns, Good, Magazine, Racy, Strange



Ben & Jerry's 'Clamates' Ice Cream Flavors

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While fast forwarding through something on the DVR last night, we saw what looked like claymation character so we rewound to realize it was a new commercial called Half Baked from Ben and Jerry's. Its one of four in a series, created by Amalgamated and animated by LAIKA/house, that "claymates" ice cream flavors into characters. Shawn Waite isn't sure he likes the literal translation of the spots but we don't like to think too deeply about the topic of ice cream so we're just fine with their simplicity. If anything, they're quite different than ice cream advertising that has come before. Check the commercial out here, here, here and here.

by Steve Hall    Oct-23-06    
Topic: Campaigns, Commercials, Good, Strange










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