Here's a seriously strange commercial that's part of Chicago's Healthy Streets campaign, an effort that aims to "redesign streets around the needs of people rather than motor vehicles alone." Last we checked, roads were for cars but, then again, in America, we tend to blur definitions to satisfy as many people as possible without offending anyone. PC tirade aside, this commercial, in a refreshingly un-PC like manner promotes Bob's Fuller Roadside Memorials, a company that delivers memorials to accident scenes so the person who killed someone can honor their victim. It's done so seriously that, at first, you think it's real until you realize you were an idiot to think so in the first place.
We're told some in Chicago are up in arms over the crass approach this commercial takes but we applaud it for it's in-your-face originality and departure from the standard lecture approach most "drive safe" campaigns take.
Seattle, home to Seattle Grace, McDreamy, McSteamy and...oh wait...that's the TV show. Though just like the show, the real Seattle likes to make up words too and has defined itself as Metronatural, a sort of mash-up representing the Seattle metro area's close proximity to vast, natural wilderness. No doubt, this word will get much play in the media and we can't wait for New York-based Gawker's take on it seeing as New York is/was home to the Metrosexual. Anyway, we're told this bit of brilliance is the result of a year's work. Seattle-based agency Exclaim is to be blamed...uh...credited with creating the concept which will, we're told, be plastered all over the world as part of a worldwide publicity campaign.
- HP's "Personality Profile" in which profiles NCLS players cuts a bit too close the company's "profiling" company executives and journalists.
- Ariel, and all of us here at the "what the fuck is up with all this web 2.0 shit?" Adrants offices, wonders why two grown men spent almost an entire month bitching about giving proper "link love" and why they thought anyone would care.
- Boston-based dairy Hood just launched two :15s, created by VIA which you can view here.
- Marketers are stepping up efforts to plant ads in decoy files found on questionably legal peer to peer sharing sites.
- George Parker says of the new Lexmark campaign which has placed printers in public places, "I don't need a fucking printer in the middle of the Santa Monica freeway."
- One of the largest advertising discussion group lists, i-advertising has relaunched. Check it out.
We're not too sure what Sorel was thinking with this one but we know it did not make us want to put their boots on our feet. Or eat that hot dog either. In fact, we're inclined to stay pretty far away from boots so insulated you could cook over them, any kind of food cooked over boots and people that put the two together. We almost wonder if that's what Sorel was shooting for. - Contributed by Angela Natividad
In an amusingly scathing piece about Donny Deutsch's Gotham magazine feature "Deutsch Mark," Copyranter, on a Gawker writing assignment, takes a look at Donny's work and concludes it's all just another piece of fat-headed self promotion. Analyzing article word counts, Copyranter finds the Donny, without surprise, likes to talk more about himself and his Big Idea show than the article's subject matter. But we aren't going to complain because, Speedo aside, we'd love to be as famous as the Deutsch man, have out own TV show and have Gawker crap down our mouth too. Oh wait Jessica's gone and we haven't tasted the new shit yet.
This sounds fake, looks fake, feels fake an probably is fake. Hopefully, it's not another Agency.com Subway video disaster in the making. Posted in the Adrants forum and on YouTube is a video taken, apparently, by a client's cell phone camera which shows the agency bashing the client while she was out of the room (she left her camera phone on as she left). The text of the conversation, which you can read here on a blog called The Disgruntled Client seemingly set up simply to trash this client's agency, seems contrived and fake.
Some Adrants forum members have doubted the purity of this video and the blog surmising it to be just another poor attempt by an oh-so-cool agency to promote themselves using attempts at social media wit. We've sent an inquiry to the blog's owner for clarification but have not yet received a reply. We're leaning toward fake but we'll report back any information, if any, we receive from The Disgruntled Client.
While it may be true that Bill Murray does, actually, hang with porn stars, we're thinking if he's good enough to hang with Scarlett Johansson, he probably doesn't need porn stars. Having said that, our favorite text-trashing text link poster child, IntelliTXT thought the "actors" Bill Murray was with when he played golf the other day might need a little help scoring their next gig and helpfully linked them to xxxpornjobs.com. (You do know that's not a work-safe link, don't you?) Don't you just love contextual advertising fuckery?
In one swift blow Ms. Dewey has effectively done away with the stodgy librarian and that other search engine persona that we could never see ourselves warming up to by a fire.
She's saucy, she's sexy, she even poses provocatively from time to time with a cute little notepad - but beware, like most hot chicks she is chatty as hell and gets a little needy when neglected (along the lines of "Hel-loooo? Type something here!"). Also, sometimes she sings. We don't get embarrassed often, but we got embarrassed then. - Contributed by Angela Natividad
OK then. Things just get weirder and weirder. A pig, Red, which recently appeared in a Perlorian Brothers-helmed commercial is apparently set to be slaughtered and the kind folks at Reginald Pike feel sorry for the little guy and want to save him:
My name is Red.
I'm a pig.
Recently I had a supporting role in a television commercial for a major international cellular telephone provider. The commercial was directed by the Perlorian Brothers and written by Mother NY.
Everyone was very nice to me, and I think I did a pretty decent job for my first time on set, but I've since learned that I'm scheduled to be slaughtered in a week. This is not good for an actor's career. I knew it was a non-union job and the residuals weren't anything to get excited about, but I wasn't expecting to be hung by my foot and have my throat slit.
Fortunately, my new friends at Reginald Pike, Toronto, Biscuit, L.A., and Mother are working to find me a new home at a petting zoo (despite all this, I love humans). You can help me too by getting a limited edition t-shirt with my picture on it at http://www.reginaldpike.com
They're only $20 and proceeds go to my care and feeding.
Looks like it's a good month for men and their menstrual issues. Catch Up Lady points us to Men with Cramps, a site about male cramping which has "directly or indirectly influenced all the most important events in our history." Sufferers are invited to participate in a study with the MacInnes and Porritt Institute which houses the illustrious Dr. Fardel. One participant confides that male cramps "Is like a tiny man playing a triangle in my stomach."