New York's MTA Declares One Block A Neighborhood in Campaign

425_f trainDSCN4191.jpg

According to Animal, New York's MTA is dramatically stretching the definition of a city block in a currently running poster campaign which declares the "Diamond District" an actual neighborhood. The kicker? The diamond district consists of barely one block. We wonder just how many neighborhoods the city would consist of if this definition became widespread.

by Steve Hall    Oct-17-06    
Topic: Outdoor, Poster, Strange



Bouncing Thong-Clad Beauties Spank For Biker Insurance

bennetts_babes.jpg

There aren't many people who use the term "brand spanking new" let alone use it to announce a "brand spanking new website" let along film four thong-clad women actually spanking each other while jumping up and down on a gigantic bouncy castle. But, there are some and biker insurance company Bennetts, located in the UK, is one. If you're interested in biker insurance or, more likely, even if you're not, wallow in the silliness that these three spots deliver and remember, we work in the same industry from which these wondrous creations came. For its pure foolishness, we like it. Ariel, not so much.

by Steve Hall    Oct-17-06    
Topic: Commercials, Good, Racy, Strange, Video



Captain Morgan's Liquors Up Kid's Holiday

captain_morgan_halloween.jpg

We're sure this Captain Your Halloween promotion and accompanying cheesy DRTV-style commercial are supposed to be kitsch-filled fun but, we just don't see it. Perhaps it's seeing grown adults in Halloween costumes meant for kids. Perhaps it's a liquor company's trying to make a kid's holiday into an adult's holiday. Perhaps it's just Captain Morgans' attempt to be dumb in order to be seen ad funny when it's really just dumb in the first place.

by Steve Hall    Oct-16-06    
Topic: Bad, Commercials, Online, Strange



Suzuki Illustrates, Chaos Conferenced, Tweens Over Sexed

bosaball.jpg

- These BBDO-created Suzuki ads have some very intricate and intriguing illustration.

- Beginning November 17, the University of Texas in Austin is hosting Chaos 2006, a two day event focusing on the crazy changes going on in advertising. Yes, Bob Garfield will be in the house.

- Of you're sick of sponsoring that same old boring sports for your marketing programs, you might want to check out this combination of volleyball, soccer and gymnastics called Bossaball.

more »



Google's YouTube Acquisition Kills uTube

products_CT-UTUBE.jpg

While everyone's fawning all over Google's purchase of YouTube, the poor guys over at pipe and tube equipment company Universal Tube whose web address is utube.com wish the party would end because, apparently, several million people can't tell the difference between YouTube and Utube causing the company's president Ralph Girkins to tell CNN, "It's killing us." Indeed it is. The site is currently available. Hey Google, help a little guy out. Send a spare server or three over to these guys so your $1.6 billion party doesn't put this guy out of business.

by Steve Hall    Oct-14-06    
Topic: Bad, Online, Strange



'Meers' Make DLP TV Better

dlp_ti_meers.jpg

OK then. Need a campaign (1, 2, 3, 4) that explains Texas Instruments DLP technology which makes a TV's picture better and brighter? Easy. Get a cute little girl. Bring on that "elephant in the room" metaphor with an actual elephant. Put them together in environments that need DLP technology to look good and talk about the mirrors. Yes, the mirrors. You see, DLP TVs are powered by Texas Instruments chips filled with millions of mirrors that direct the light towards the TV screen. The trouble is, unless you knew that prior, you'd think it was some strange entity called "meers" that made DLP TV beautiful. Here's a tip. When casting a kid for a spot in which she needs to say the word "mirror," it helps to make sure she actually can before you cast her in a campaign about "meers," uh, mirrors.

more »

by Steve Hall    Oct-13-06    
Topic: Campaigns, Commercials, Strange



Billboard Scares Passersby Into Afterlife

afterlife.jpg

We're all used to people accosting us on the sidewalk to sell us the latest piece of crap but we don't usually expect street-based billboards to shock us into submission.To promote its new show, Afterlife, Britain's itv is scaring the shit out of people with billboard that, well, watch the video and experience it all for yourself. For you widget heads that will comment, "Yawn. So and so did this eons ago," save it. We still like it and think it's very effective in getting notice.

by Steve Hall    Oct-13-06    
Topic: Good, Guerilla, Outdoor, Strange



TXT Message Links STDs to Geico Insurance

geico_logosgsdh.jpg

Adrants reader Heather Dougherty received an odd text message today on her phone that may have been part of the currently running, very strange Geico advertising campaign. The message read, "Call me ASAP! I just found out someone u used to mess with has an std. But don't stress - I just saved a ton of money by switching to GEICO. Keep this going!"

Whether or not this is a sanctioned viral SMS campaign is unclear. We've contacted Geico seeking confirmation. While spoofs like this happen all the time, we have a hard time believing the average person would actually create a TXT message like this just to send to their friend. It has advertising copy written all over it. On the other hand, does anyone really want unsolicited TXT message of any kind delivered to their phones? We're not sure we do. What about you?

by Steve Hall    Oct-12-06    
Topic: Mobile/Wireless, Strange



Photobooths, Tongues, Giggling Make Ice Cream Hot

magnum_ice_cream.jpg

Ariel points us to the oddities of ice cream marketing in Europe. Ice cream company Magnum (and yes, there's all kinds of fun stuff you can read into that name) has set up a kind of photo booth for people (mostly attractive young women, natch) to film themselves eating a big ass Magnum ice cream bars...seductively and teasingly, of course. Sweet. Hmm. Makes Hood look positively church-going.

by Steve Hall    Oct-12-06    
Topic: Good, Guerilla, Online, Strange



Tennis Hotties Swap Shirts For Magazine

tennis_che_mag.jpg

Continuing it's Keep Dreaming of A Better World campaign, Che Magazine gives us yet another thing to dream about when it comes to a better world. That is if you think a better world is made of up female tennis players exchanging shirts at the end of a match. Oh, the things people do for publicity. This comes from our friends over at Duval Guillaume Antwerp.

by Steve Hall    Oct-12-06    
Topic: Commercials, Racy, Strange, Video










Featured FREE Resource: