Like a clumsy butcher trying to trim the fat off a mouse, this virally-intended hack job is supposed to promote the new Nokia E-Series Smartphone by enabling one to create a personalized message from an overbearing company CEO and send it to a friend. Trouble is, like that annoying "Head On. Apply directly to the forehead" commercial, this creation is so bad...uh...oh wait...we didn't finish reading the release. OK. There it is. "The jerkiness of the clip transitions add nicely to the impersonal irony of the message." There. That explains the hack editing job. Irony.
The clip is being seeded by Rubber Republic which tells us there's an NDA that prevents them from telling us who created the piece. Hmm. A smart move. Wait until if and when it becomes popular, then take all the glory. If it fails, face saved.
Sometimes when a copywriter sits down to hone the craft, the intended meaning of the written words occasionally takes on something other than what was originally intended as in this directional sign in the UK's Northhampton General Hospital which reads, "Family planning advice. Use rear entrance."
The Slug offers up a retrospective on this past Summer's inane Head On commercial and the media frenzy which ensued because of it. If you haven't seen the spot, it's the one that repeats, "Head On. Apply directly to the forehead," over and over and over but offers no actual statement as to what the product's purpose might be. Created completely without ironic insiderism, the commercial found itself the subject of many parodies, an MSNBC interview with Barbara Lippert in which she just won't shut up, coverage on NBC Nightly New with Brian Williams, again with Barbara Lippert, and, finally, a self-referential spoof created by the company itself. Still, no one knows what the hell the product is supposed to do. OK, yes, it's for headaches but they never say so. Witty.
As Brian Unger said on MSNBC, we shouldn't be surprised to hear "Bud, put it in your mouth" during the Super Bowl.
If you ever feel like your life is in a rut and your days are filled going through the same masochistically obsessive-compulsive routines over and over and over so much so that you can do them blindfolded or in complete disregard to alternative routines, you might want to go see a psychiatrist. Or, you might want to watch these ReginaldPike-produced commercials from Vancouver's ReThink for Sobey's food stores.
AdJab was sent this humorous Chinese spot which follows the seemingly overdone "push up bras make your boobs fucking huge" theme, this time by illustrating how difficult it is for a push up wearing woman to properly situate herself inside an elevator. It all makes one wonder about the difficulties females who actually have unassisted big breasts must deal with.
Defacing a billboard is a time honored activity practiced by pimple-faced highschool kids, angry cause group members and advertisers themselves. We've seen a lot of various defacements in our time but nothing's funnier than simple bathroom stall humor as seen on this billboard here. Click the image to see the true artistic abilities of these defacers.
We're not really even sure what these people were thinking but hey, sex sells everything so why not cheese? At the very least we'll finally learn the names of twelve of them for sure and that's great, because knowing cheese by name (regardless of the means) makes us more cultured. Right? - Contributed by Angela Natividad
We don't know anyone who would dine on the combination of fried eggs and beans nor do we know what, exactly, this eurostar ad is trying to sell but any ad that turns beans into swimming sperm rightly deserves mention of Adrants.
Gorgeous moon tonight. Makes you want to curl up with someone you love and ... wait, is that a condom? An ad campaign sponsored by the city of Paris encourages its inhabitants to think about AIDs by sticking condoms where they don't belong hoping that you, in turn, will stick them where they do. Interesting work. Check out another ad from the same campaign here. - Contributed by Angela Natividad
In a hilarious bit of satire, George Simpson tells the ad industry we should be very careful what we wish for when it comes to supporting minority-owned media as we knee jerk react to having our asses plucked like a chicken. George goes on to tell us minority groups have staged protests in New York, Chicago, Atlanta, Los Angeles and Detroit in reaction to ad agencies over reaction and subsequent purchase of every last bit of minority-owned media's inventory. Reportedly, commercial minutes on minority-owned television stations has risen to 49 minutes leaving only 2 minutes for actual programming.
Protesters are reacting angrily as the same over reaction seems to be occuring in monority-owned print as well. One protester is said to have said, "The News is like reading one of those fat fall preview issues of fashion magazines where you have to flip through a hundred pages of ads before you even find the table of contents. It took me over an hour to find the editorial page yesterday."
As agencies hurriedly ran to prevent their asses being plucked like a chicken in response to the New York City Council knocking on their door, media departments got very busy. One agency exec said. "We ran, alright, straight to our media departments--and bought up every pod, flight, column inch and pixel of minority-oriented inventory"