Two makes a trend and and now it's official. Hot pregnant women are the new advertising hood ornament. Following the formerly reported ad for SEAT Altea car maker which featured a hot pregnant woman adorning the hood of a car, hot pregnant (photoshopped) women are now promoting Nova Shin beer. Or at least we think that's what they're promoting. It was odd enough to have a pregos Demi Moore and Britney Spears on magazine covers. Now we'll be seeing them in ad everywhere because, of course, pregnancy is a beautiful thing, right?
Not that this is yet another contextual ad mishap. Then again, maybe it is. It's not obvious this ad is on this page contextually or just normally. Next to an article about Segway recalling 23,500 of its scooters because the wheels can suddenly reverse causing injury to the rider is an apple ad with the PC guy in a wheelchair with casts on both arms and one leg. Actually, this contextual screw up, unlike the Anna Nicole Smith dead son one, is actually brilliant.
While we suppose it's not surprising that most guy's minds are continually filled with images of boobs and that, faced with certain death, those images might flood forward as part of the final lifetime flashback. Though, in this spot, created by Mask, for French sneaker retailer Courir, none of that is initially obvious. Apparently, we are to believe a little ketchup spilled on a pair of new sneakers is enough of a trigger to bring on a full blown boobathon flashback. In any event, it's always enjoyable to o drink in a few quick cuts of cleavage during the day. Besides, the French created this so that explains all.
Adrants reader Roy Coffman sends us this little bit over reactive buffoonery regarding a man, a dog and humorless animal activists. In the UK, Kellogg's is running an ad that shows a man riding home from work on top of an Irish Wolfhound. We've seen the ad and think it's funny. Apparently, at least 100 people don't and have complained to the Advertising Standards Authority. For some reason, even though it's quite obvious the pairing of the man and dog are computer generated, the complainers think the ad is cruel and that there's going to be a trend of kids hopping on dogs copying this commercial. OK, everyone. Take a deep breathe. Let it out. There. Is all your freakishly obsessive, humorless behavior gone now? If not, repeat until it is or just shut up and let the rest of us enjoy this commercial.
Ever vigil for sexual imagery in any form, Shake Well Before Use directs our attention to a promotional pictorial for Vogue Italia that hearkens overblown, 9-11ish security. The 15 photos in the slideshow depict women in various stages of, well, arrest. Of course, this is high fashion so that trumps any sort of irate reactions in terms of political correctness ot the degradation of women for commerce
Hmm. This promotional piece for BBDO Germany's eighteen-month Junior Training Program for creatives makes the W + K School look like it's a place for, well, less aggressive types. No matter. We're sure both schools are good but we do like the very strange promotional piece for the BBDO school. Interested? Email them at firstname.lastname@example.org
To the ire of a Seattle Kent Elementary School Principal who is requiring her teachers to place protective covers over their Starbucks coffee cups, Starbacks, to mark its 35th anniversary, is bringing back its original logo - a topless mermaid with her fins spread - to Washington and Oregon. We're thinking this isn't going to go over very well.
Someday marketers are going to wake up and realize that humans are, in fact , a much needed entity in the creation and management of online ad campaigns and that some aspects of those campaigns shouldn't be left to a bunch of servers in some sever farm in the middle of nowhere. This latest contextual corrigendum comes courtesy of IntelliTXT, that company that places annoying roll over pop ups linked to text in articles on many sites such as the Atlanta Journal Constitution. In this AJC.com article about the sudden death of Anna Nicole Smith's son, we find an ad offering 10 to 20 percent off Smiths at Target as if Anna might want to drop by Target and pick up a new son with her credit card.
Here's another fun little time waster from Boston's Captains of Industry (yes, it's an agency and that's their name) has launched Ask Dr. Clark (go to the site, click the "fun" tab ) in which a 60's style doctor answers important questions such as "My snoring keeps my wife awake. What can I do?" and "My voice is too low to get a date. Can you help?" The answer to the snoring question is ridiculous but quite funny. The site is bilingual and Dr. Clark speak Spanish with a curiously German accent.
In the absolutely whacked category, Copyranter sends us this ad for German wine company Schmitt Stone Wines. The healine is "Introduce yourself to a little German." The image is of a little German sitting on the servers tray. It certainly gets the point across but as Copyranter mentions, it's so truly whacked, how many people will actually remember the product versus the image of the little man on the tray?