This promotion just might be the perfect combination of YouTube video, the teaser, commercial outtakes, a GoDaddy-esque bikini model, a frustrated director and a bra that's not a bra but a bikini. Actress, cover model, former World Wrestling Entertainment Smackdown Diva, and New York City's "most requested bikini model, Lauren Jones has been tapped (oh yes, we know we all over use that word for its oh-so-witty double meaning) by online conferencing company Robot Conferencing. Check out the teaser on YouTube here and then follow the link to the full length commercial here in which Jones and the director debate the merits of why or why not a bikini model should take her shirt off in a television commercial.
I really wasn't going to comment on this ad but after reporting mouth-shaped urinals were removed from a McDonald's in the Netherlands because they were seen as perversely sexual by a visiting American, I just wonder what that person would think of this girl's open mouth, ready to receive objects that, apparently, need oral attention. Aside from all that, the not so smart thought of opening a bottle with one's mouth and the fact this just looks like a mock up some art director wished actually ran somewhere, it's not a bad ad.
Leave it to the politically correct, sexually squeamish mind of an American to become so offended by those red-lipped, mouth-shaped urinals in a Netherlands McDonald's, the person's complaints caused the owner to remove them. Yes, we Americans are, for the most part, an oversensitive bunch so caught up in our fervent desire not to do anything that might remotely cause bad vibes for a person or a particular group of people, we read negativity into almost everything. The designer of the toilets, Meike van Schijndel, said the toilets were designed to be cartoonish and not represent a woman's mouth. Of course, way back in 2004 when they first appeared at New York's JFK airport, we didn't know how to react either.
Quickly capitalizing on that whole World Cup head butt thing, Belgian communications agency Mortierbrigade has created a site where people can subtitle the video of what Materazzi said to Zidane prior to the head butt. The agency will offer a copywriting internship to the person who they think writes the best subs.
When Adrants reader John Brock sent us a link to something about nudes bouncing on a trampoline, our interest was piqued. Unfortunately, that piqued interest was short lived. Rather than the expected trampolining woman with big breasts bouncing uncontrollably, we get a guy'sbig bouncing belly. It's all to promote a movie called Confetti which is about UK comedians and three couples who somehow compete to win a bridal magazine contest for "Most Original Wedding of the Year."
- A site with a strange name, eefoof, has launched and it's like YouTube except it's set up from the start with a revenue model to make money for both the site and the content uploader.
- If candy and top heavy Japanese girls bouncing their breasts in a bikini while shouting something that sounds a lot like "jerk off" is your thing, then this spot is for you.
- Here's some stunning news that actually needed a survey to convey it: According to Quepasa Market Intelligence, Hispanics prefer to read labels in Spanish. Who knew? (no link)
- These are really stupid in that good sort of way. They promote Kellog's Crunchy Nut, were created by JWT London and directed by The Perlorian Brothers.
While this click to call promotion for the Opel Astra Twin Top is Dutch, we're told it's good and when we visited it seemed to be so if in a very weird way. Somehow the car is being promoted by having people blown into the sky by a jet airplane and then landing on a billboard. Oh, and there's this weird scientist dude who mumbles into a phone and holds up a sign. Yes, it all has to to with the Estara-powered click to call feature but we'll leave it to our Dutch speaking friend over at Adland to explain further. At least we think she speaks dutch or whatever language this is in because, clearly, we are just a clueless, lazy American who can't get off his ass to learn a second langauge.
Anyway, if you want to check out the campaign, go here, enter your first name, last name and your telephone number. The campaign has generated 300,000 calls from 15 countries so we suppose "successful" would be a good label to give this campaign.
Fed up with seeing advertising everywhere, Dutch design student Raoul Balai set up a fake agency which offers advertising on animals, in churches, in the middle of songs, on beaches and, yes, on the bodies of hookers. Using images of animals at the Amsterdam Soo, Balai photoshopped ads onto the animals as well as onto the horizon of a beach, the windows of churches and onto the bodies of random lingerie-clad women. Balai explained his effort saying, "I was getting sick and tired of advertising everywhere. But I don't want to preach, and I thought satire would work better." It did until the Amsterdam Zoo caught wing of Balai's work and had its lawyers slap Balai with a defamation suit. Yes, it's official again. No one in the entire world has has even the smallest sense of humor anymore.
We know an ad with a girl dressed in pink sucking a lollipop seductively peering towards you as though she actually had an interest in you rather than the fact she's simply being paid for that look is nothing new. What is new is a girl sucking a lollipop seductively peering out at you while wearing a pink sneaker. This ad for Converse is just weird enough catch your attention while, at the same time, make you wonder what it would be like to untie that shoe.
You know some creatives are having a lot of fun when they string together the words "visibly excited" and "cocktail" together which is what was done in this SportsCenter parody for Cuervo. The person who sent it to us, telling us her company created it, apparently doesn't realize proper publicity can only come when we actually know the name of the company. Perhaps she'll let us know.
UPDATE: She did. It's Tribal DDB.