The Ambiguously Effective Idea that Just Won't Die is back and nebulous as ever. A stock called TMXO leaped 31% on September 5 after somebody sent out a GIF with one of those wildly appealing messages that you discover in your e-mail twenty-six times a day.
Apparently "stock spam" can artificially spike a stock by 4.9-6 for the average spammer. So why did TMXO do almost five times better? *Sigh* Because of subliminal advertising: that seemingly innocent GIF consists of four frames, only one of which is the message you think you see. The other three spout BUY BUY BUY BUY BUY.
Here's a Monday morning eyeopener for you. Having fun with the late night chat line genre, this spot for Epic Cash created by Ken Abraham and Make It Happen Productions is, apparently, supposed to be paradigm shifting. Abraham explains, saing, "For the most part, late-night chat lines and text messaging ads can hardly be considered commercials. That is, of course, if it doesn't pain you to watch worn and weary porn stars fumbling over remedial dialogue like, "Pick up the phone and call me" or "I'm waiting for you." Real art." We not so sure Ken's spot is all that different from late night cheese but we do like the ending.
As a featured speaker at MediaPost's Online Media, Marketing & Advertising Conference during Advertising Week next week, one seriously has to wonder if Agency.com Executive Creative Director Tom Ajello will be able to discuss any topic other than his fist bumping Subway Pitch video. I feel for the guy but he really has to take that thug life wool hat off. Anyway, we're not going to be there because MediaPost doesn't like us but feel free to tell us how it goes,
In a very un-TV network-like manner and in response to freaks like this who are offended any company would dare to promote anything on YouTube, NBC created a video called Bill the Promo Guy in which Bill asks viewers to understand he does the promos because the salary he receives for producing them puts his son through prep school and buys his daughter a horse. NBC has arrived. It gets YouTube. It gets the video response. It gets this groovin' social media thing. Ah fuck it, it's just another ad. But a good one. A really, really good one. Kudos.
Shake Well Before Use, ever vigilant for our societies repressed obsession with sex, calls our attention to an ad campaign for a Turkish clothing company that attempts to go the sex sells route but fails miserably as SWBU writer Ariel comments, "the director couldn't even get them to 'play sex' in a convincing role in that crap junior's department clothing. Of course, fully clothed sex oulf be the new "fetch" since nakedness is, after all, so five minutes ago.
We don't know if this is more contextual buffoonery but we do like the idea of IBM ads surrounding a story about Apple's design guru Jonathan Ive in this BusinessWeek Online story.
The Effie Awards is running comparative a ad campaign to promote its revamped awards show. Created by New York-based Anomaly, the campaign pokes fun at other award shows with charts humorously describing the focus of the other shows. Citing the Clios' obsession with the hot agency of the moment, D&AD's focus on any Guinness spot, the Andys' love of anything that has to do with agency anniversaries or agency Chritmas parties and Cannes' fixation on ads that make no sense, the Effie's hopes to remind people it's only concerned with awarding ads that actually work.
Oh, and the whole rebranding using charts and graphs created in Excel is intended to further instill the show's focus on results versus fluff. Check out the full ad here. It's a big jpeg so you'll be able to see all the details of each of the charts in the ad.
We're told this is supposed to be a PSA for World Peace but we think it's better suited as a campaign to silence all those cause groups that have lost their sense of humor and have nothing better to do than ruin life for the rest of us by dumbing down and softening the edges of everything so much it all becomes pitifully bland and unmoving.
Appearing in Business Week a couple months prior to 9/11, Adrants reader Jim Lolis wonders if the creative team on this Cordant Technologies ad for its Howmet Castings division's jet engine airfoil technology was Al Qaeda. It looks pretty foretelling to us. Of course, yes, it's just another coincidence.
With a website called Snapalope Hunting Association of America, Crispin Porter + Bogusky has done some funny work for that convenience store oddity, Slim Jim. Is it meat? Is it flavored cardboard? Whatever. We'll let the food magazines figure that out. On the site, comparison charts make it easy to spot a Snapalope, a hand signal guide makes it easier to team hunt the beast, tip on hiding, using decoys, trapping and some ads in which Zoic Studios created the visual effects of the Snapalope.