Someday marketers are going to wake up and realize that humans are, in fact , a much needed entity in the creation and management of online ad campaigns and that some aspects of those campaigns shouldn't be left to a bunch of servers in some sever farm in the middle of nowhere. This latest contextual corrigendum comes courtesy of IntelliTXT, that company that places annoying roll over pop ups linked to text in articles on many sites such as the Atlanta Journal Constitution. In this AJC.com article about the sudden death of Anna Nicole Smith's son, we find an ad offering 10 to 20 percent off Smiths at Target as if Anna might want to drop by Target and pick up a new son with her credit card.
Here's another fun little time waster from Boston's Captains of Industry (yes, it's an agency and that's their name) has launched Ask Dr. Clark (go to the site, click the "fun" tab ) in which a 60's style doctor answers important questions such as "My snoring keeps my wife awake. What can I do?" and "My voice is too low to get a date. Can you help?" The answer to the snoring question is ridiculous but quite funny. The site is bilingual and Dr. Clark speak Spanish with a curiously German accent.
In the absolutely whacked category, Copyranter sends us this ad for German wine company Schmitt Stone Wines. The healine is "Introduce yourself to a little German." The image is of a little German sitting on the servers tray. It certainly gets the point across but as Copyranter mentions, it's so truly whacked, how many people will actually remember the product versus the image of the little man on the tray?
Adrants reader Lisa adds to our growing list of contextual advertising oddities with this odd Vonage ad placement in a story in, oddly enough, Reuters' Oddly Enough, about the odd placement of cell phones inside the human body. If you were wondering, a cell phone, apparently, does fit up your ass as proved by four prisoners in an El Salvador jail. It's too bad the four prisoners weren't able to see this news story about how their anal activities were discovered which had an ad for Vonage's much slimmer, more bowel friendly keychain phone next to it. Of course, the keychain phone requires the use of a PC which we are certain is not bowel friendly.
Having been sucked into YouTube once again after looking at Shawn Waite's video collage of YouTube celebrities, we somehow found ourselves watching this Big Brother video featuring a drunk Janelle trying to eat peanuts...or something. While watching a drunk blond in a bikini might seem exciting enough, that's not exactly what caught our eye. Rather it was the banner above the video labeled "The Fart Button" with an encouraging "push it" next to it. So like a kid in middle school enamored with the whole pull-my-finger thing, we clicked. We didn't find much other than a Joke Toolbar Download which we didn't think we really needed. Once again, YouTube accomplishes the time suck.
As if in a nod to the finer things about life in Amsterdam, this commercial promoting the city's Cross Media Week features such pass times as naked women, puking, bondage, marijuana and pigeon excrement.
What this is advertising, we do not know. Al we do know is that it's a freaky concept. Some kind of cartoonish representation of perverted bestiality or some kind of revers man horse. Whatever. Weird. Thought we'd share.
George Parker (the new Ariel...woo hoo...for those of you who can't handle Adrants linking to anyone more than twice in a week! Oops, we linked. Sorry) wonders why Agency.com can't just lay down and die...along with everyone else who feels the need to spoof the poor agency to death like TransitionalBlueBlood - whose site has an annoying header graphic that makes you think it's still downloading as in the days of dial up when you were drooling over your first Internet image of the opposite sex. Anyway, there's a cartoon and Ariel...I mean George...says it's funny. We do too.
If you're some kind of convenience store and you're going to promote your hot dog wrapped in bacon thing, you might want to look long and hard at the visual in your ad before you hang the poster in your storefront window lest you want the public to think you sell some kind of penile enhancement solution. We're guessing not too many mother are going to be buying this for their daughters...oh...lest they get an early bite at something they shouldn't.
Web Developers for online retailers have a tough job. While working on a car dealer account and dealing with all the minutia that has to appear in each week's Sunday newspaper ad may seem grueling, that's nothing compared to the minute by minute and second by second changes that must made to a large retailer's site such as Best Buy. It seems when Michael Shostack did a search for a Sony Cybershot 7.2, the returned results were hardly what was expected. Yes, the "i" is right next to the "o" on the keyboard which explains this error but, all the same, it's still funny to see certain words on major retailer's site. It brings new meaning to the phrase "shot to shit." See the screenshot and a video of the action here since you know this little typo will quickly be corrected.