Carmen Elektra seems to be very busy these days. Perhaps she really can't find any work and has to turn to advertisers for her paycheck. Not too long after she signed with Ritz Camera to be its spokesmodel, the actress has also signed with NV, "the world's first beauty-enhancing weight loss pill." Whatever that is. This ought to be fun to watch. Carmen takes the pill. Carmen lose weight. Carmen gets skinny. Carmen's fake boobs stay huge.
Somehow the creators of this site for the release of the Puma Superstructure in Foot Locker has made an analogy to the 60's space race complete with angry Russions and secret files. This is a European site so maybe there's some sort of obsession with the whole Russian American cold war/space race think but for this America, today, Russia's just a gigantic country that makes a lot of vodka.
This is either really, really bad or really, really good although we're inclined to go with the former rather than the latter. A commercial sent to us by FishNChimps and created by Lowe Shanghai shows the power of Electrolux vacuums by using one to save a guy from a suicide attempt. The effect are a bit cheesy but, hey, this isn't the kind of commercial you see everyday which, that alone, gives it a leg up.
In this post-9/11, knee-jerk world, it's probably best not to leave props that look like bombs laying around unoccupied floors of your building. Apparently, that's what one agency in Atlanta's Proscenium building at Peachtree and 14th did which, yesterday, caused the building to be briefly evacuated while a bomb squad was called to check it out. The package had in it eight red cylindrical objects, with the word "dynamite" on their sides, attached to a device that looked like a timer.
Alltel is running a blog ad campaign created by Campbell Ewald with site development by GMD Studios which promotes a fake class action suit against the company's My Circle calling plan. The ad points to a page on which an Edward Maxwell Von Houten claims he and many others have been added to Alltel's My Circle plan without there consent. Some witty copy turns the tables and makes the argument that paying to call your friends is better because it will eliminate turning people into gaggling idiots and somehow lead to anarchy. There's even a second site that follows the so-called class action suit.
Sometimes the ideas just don't flow when you're trying to come up with a really cool campaign for a product as mundane as sunglasses. Apparently BluBlocker had that problem and hit the streets in search of someone who could do the job their creatives couldn't. Apparently, wordologist Dr. Geek was hanging around Venice Beach, was approached by a BluBlocker employee who gave him a pair of the glasses and came up with a rap for the glasses which, after viewing, you'll have one of the following reactions: barf and bow your head in shameful realization you work in the same industry from which this work emanated or let out a big, "Dude, this shit rocks. We gotta tap some of that bad ass mofo juice for our next campaign."
Oops. Looks like one of the windows on the new Frank Gehry-designed building for IAC/InterActiveCorp in West Chelsea was installed upside down and was noticed by Sugartown Creative whose offices are nearby. Of course, it's all just a promotional stunt to garner press for IAC/InterActive and/or Sugartown which we've just given them. Of course the PR person forgot to send us any links to these two companies and we are way too lazy to figure them out for ourselves.
There's two reasons why US Airways' decision to place advertising on air sickness bags is pointless and stupid. First off, when was the last time you puked on a plane or actually looked for or even found an air sickness bag? Not a smart media buy if you're trying to reach a crowd. Second, during the act of puking, are you normally able to focus on anything other than making sure you properly projectile the substance from your stomach? Oh, and third, do you really want to look at the bag after you fill it with puke? The only benefit any advertiser will receive from making a buy on puke bags is the press that will surround the first advertiser who decides to do so.
We'd love to see the measurement metrics on this ad medium as well. Cost Per Puke? Gallons of Puke Per Flight? Any media planner care to weigh in on this?
While this spot, created by Maverick Media does nothing to tell us what Virgin Money is, it does capitalize on the oldest male desire in the book; to have a member so large wearing a Speedo (not that that's ever a good thing) becomes an impossibility and sex requires one to frustratingly endure the girlfriend's hour-long loosening up period prior to sending in the insertion order.
Adrants reader James Baldiga sends us this decidedly weird promotion for sleep drug Rozerem which features Abraham Lincoln, a talking beaver and a guy who can't sleep. The three explain healthy sleep and how the company's drug can put you to sleep when you can't do so yourself. Drug ads are boring. Sleeping pills are mundane. The combination of Abraham Lincoln, a talking beaver, a guy who can't sleep and a drug company promoting its sleeping pill are not.