Well, it's happened. A couple years ago, we said the proliferation of advertising would, one day, reach the point where people's house would be painted with a brand's logo as part of an ad campaign or promotion. To promote the Simple Life on E, an Atlanta house was decorated with the E and The Simple Life logos and the shrubs in front have been trimmed (likely pre-shaped fake bushes) to spell "Sundays". Oh sure, the whole house is just one big purchased promotion and, likely, it's not the first but it's the first we've seen. It's actually done quite well. Particularly nice job on the "broken" window. We wonder what the neighbors think though. A second photo can be seen here.
It looks like a New York agency's cultural sensibilities didn't match those of Eagle, Idaho residents. In this video, a local news reports Eagle's Mayor is threatening to cancel Eagle Fun Days this weekend, part of which is the local fire department's Rocky Mountain Oyster Fest. With the festival based on bull's testicle, the fire department thought it would be a good idea to promote the event bay asking a New York agency to help ouot. They did with some spots that might be considered humorous to some but Eagle mayor Nancy Merrill told the fire fighters to pull the spots or she'd cancel the event. The fire department complied, pulled them off the website and canceled their TV schedule. Radio ads did air but Merrill has called a meeting and is still threatening to cancel the event. While the agency told the television station they meant no harm, the station is apparently, keeping the agency's name confidential. Come on guys. Step forward. Take credit. The campaign's great. Just not for Idaho.
UPDATE: FCB did the campaign and CEO Steve Centrillo sets the record straight in the Comment section stating they are fully aware of Eagle culture since one of FCB's creative directors comes from Eagle. He also states Mayor Nancy Merrill is overstepping her bounds, advancing her personal agenda and using her position as a bully pulpit.
UPDATE II: You can see all the work here.
We all thought the whole Chevy Novo "No Go" thing was a bad naming gaffe but that doesn't hold a candle to H&M's naming of their new men's jeans Fit Sliq. A harmless name to those of us who regularly speak English but not so harmless and carrying an entirely different meaning in Swedish. In Swedish, it means - brace yourselves - cunnilingus or "cunt licker" in a more exact translation. Yes, according to Adland's dabitch, a women well versed in Swedish, the jeans just might become a hot item as "Swedish men and the occasional lesbian raid the stores for a pair of these naughty naughty jeans."
The kicker to this whole thing is that H&M is a Swedish company. Perhaps it's not a gaffe at all but an inside joke or perhaps it's an English speaking product manager run amok. Either way, it's funny. I mean, unfortunate.
We are tired. So tired. Tired of typing the words "Burger King," "Chicken" and "Crispin Porter + Bogusky." But, it is our duty, as one who conveys the latest in advertising goodies, to tell you that, yes, CP+B has launched yet another chicken-themed campaign to promote Burger King Chicken sandwiches. We've seen everything from the Whopperettes to CoqRoq to Subservient Chicken to Big Buckin' Chicken. Now, there's this site called Huckin' Chicken on which a guy in a chicken suit does increasingly more daring motorcycle stunts based on how many people visit the site. It's a nice twist on a viral campaign but maybe CP+B should just move on to Big Fuckin' Chicken and close the book on the man in a chicken suit approach to selling sandwiches. Oh wait, there's still Suckin' Chicken to endure.
Adland points us to a fetish-focused site for electronics distributor Cosmos on which the usual arty images of perfect males and female bodies are adorned with links to products available from Cosmos. What this has to do with selling technology we don't know but, oh wait. Silly us. Sorry. We lost the mantra for a moment there. OK, now it's back. Sex sells. Sex sells. Sex sells. Repeat after us. Sex sells. Sex sells. Sex sells. OK, we feel better now. Sorry for that brief lapse in knowledge on our part. We'll try not to let it happen again. There is some nudity on the site.
Appearing to be some sort of lung capacity test for cancer prevention, an officious sounding woman instructs visitors to Lungster how to conduct an online lung capacity test using a microphone or headset. The test calls for the visitor to blow as hard as they can into their microphone or headset to determine lung capacity. But, midway through the test, visitors are interrupted and told, well, just take the test yourself to find out. It's worth it.
The site was created by McCann Norway.
Here's a whacked, little microsite for James Ready beer that involves monkeys, an image of your face and lots of monkey noises. It's all promoting cases of James Ready 5.5 which are available for $24. Cundari created the work.
Bringing back the goofiness of yesteryear's advertising, this Canadian campaign for Chevrolet offers the perfect mash up of Ward Cleaver morals and today's penchant for doing whatever the hell we want. Using old school TV style, A Past School Special covers bad influence, peer pressure and principles while promoting Chevrolet's Cobalt, HHR and Aveo. There's a companion website to the campaign and, of course, MySpace profiles.
Another brilliant ad for Axe uses dueling pizza makers, horny women and Broadway-style dancing to drive home its message.
Ad babe Advergirl, who we are beginning to like more and more, found this ad for car maker SEAT Altea in which a pregnant woman is pictured sitting on the hood of the car. Advergirl mentions this trend towards making pregnant women look hot can only lead to the next advertising oddity, making "diaper-bag-toting, exhausted, mother-of-a-two-year old hot, too." That might be interesting to see and, of course, would be the next logical step in America's progression toward politically correct nirvana.