First Howard Stern did terrestrial radio. Then satellite. Then, apparently, he was offered a major deal to return to terrestrial. Over the past two days, the media has been abuzz about Stern, Opie & Anthony and a rumor Stern would return to terrestrial radio after being offered a deal. Radio trade publication FMBQ debunks and sets straight mainstream media's overwrought antics regarding the move. And, no, he's not moving back to terrestrial. He hates it and he's sticking with Sirius.
While it might be really cool to be some sort of world record holder for solving Rubik's Cube or making amazing quarters shots or creating little Jaws puppet movies, Axe thinks thinks otherwise and wants these guys to go out and get a girlfriend. Of course, Axe is there to help with its body deodorant. There's three spots in this South African campaign which you can view here, here and here.
Here's a whacked little promotional clip for FOX's American Dad that features a guy with a great attitude on life. At the end of the clip, he tells us why he's such a positive guy.
Sadly, an endearing relationship has come to an end. We cheered, we cried, we vicariously lived a deep and meaningful relationship but, alas, it has all come to an end. AdFreak tells us they've received an email announcing the breakup of Brook Burke and the King. A sad day this is, indeed. Following the announcement, marketers could be heard weeping the world over.
Somehow, these two twisted spoots promote the Art Center College of Design. Something about the creative side of the brain. Watch the spots here and here.
Marmite, that weird spreadable, edible stuff those in the U.K. seem to love, is auctioning off its last 57 gram jar of the stuff on eBay along with the first sqeezable plastic tube of the stuff. Apparently, a glass jar of the stuff is considered a collector's item. Currently, there are 38 bids with the highest at 170 Pounds.
The people who created this ad are either living in a land far removed from current day culture, are completely clueless or, conversely, have a seriously twisted sense of humor. This ad for the Hasbro Super Soaker Oozinator features a gun that when pumped a few times shoots a white globular substance all over the faces and bodies of those in the ad. Sound familiar? We thought so. While we're sure it's fun to pump something until it shoots a bunch of gooey stuff, we can't help but imagine how this thing got created, reviewed and approved without a lot of snickering. Of course, we may be reading way too much into this but give it a look and decide for yourself.
UPDATE: Here's a hacked gif Hasbro probably doesn't want to see.
In really important news today, WOMMA's Andy Sernovitz has, reportedly, called BzzAgent CEO Dave Balter a dick. Read all about it here. It seems Sernovitz is miffed by all the publicity BzzAgent gets but Balter says that is no fault of his. It's just lazy journalists who hold BzzAgent up as the only practitioner in the space which, of course, is not true and Balter acknowledges that.. Ever since buzz marketing and word of mouth marketing started and back to the days of Justin Kirby (who seems to have disappeared off the face of the planet) there have been these in explicable tiffs among people in this space. I don't know if it's a young industry trying to define itself or the personalities of the people involved but I do know it's dumb and unproductive.
Philips/Norelco is marketing its new Bodygroom razor by focusing on what all men want: a bigger dick. Yes, following what the porn industry has known for years, the company is promoting the razor's ability to add an "optical inch" to one's manhood by making the trimming of that area simple, painless and rewarding size-wise. Forget five bladed razors. Gillette's beat that one to death. Now, it's all about removing body hair from hard to reach places and catering to men's obsession with size. Hey, woman want cleavage enhancing bras. Men ought to have a similar weapon at their disposal as well.
Improv Everywhere, a New York City group that likes to have "organized fun" recently gathered together eighty people, all dressed like Best Buy employees and entered, at 15 second intervals, the Best Buy on 23rd Street. The purpose of the "mission" and all of the group's missions was simply to create an event that would make for good story telling. As you read the mission here, you'll begin to realize different reactions people had and how a group of harmless people dressed alike can raise unwarranted alarm. What does this have to do with advertising? Not much but it is interesting to see how a big brand can can be so fearful of a bunch of people who happen to be dressed like the brand's employees.