While this click to call promotion for the Opel Astra Twin Top is Dutch, we're told it's good and when we visited it seemed to be so if in a very weird way. Somehow the car is being promoted by having people blown into the sky by a jet airplane and then landing on a billboard. Oh, and there's this weird scientist dude who mumbles into a phone and holds up a sign. Yes, it all has to to with the Estara-powered click to call feature but we'll leave it to our Dutch speaking friend over at Adland to explain further. At least we think she speaks dutch or whatever language this is in because, clearly, we are just a clueless, lazy American who can't get off his ass to learn a second langauge.
Anyway, if you want to check out the campaign, go here, enter your first name, last name and your telephone number. The campaign has generated 300,000 calls from 15 countries so we suppose "successful" would be a good label to give this campaign.
Fed up with seeing advertising everywhere, Dutch design student Raoul Balai set up a fake agency which offers advertising on animals, in churches, in the middle of songs, on beaches and, yes, on the bodies of hookers. Using images of animals at the Amsterdam Soo, Balai photoshopped ads onto the animals as well as onto the horizon of a beach, the windows of churches and onto the bodies of random lingerie-clad women. Balai explained his effort saying, "I was getting sick and tired of advertising everywhere. But I don't want to preach, and I thought satire would work better." It did until the Amsterdam Zoo caught wing of Balai's work and had its lawyers slap Balai with a defamation suit. Yes, it's official again. No one in the entire world has has even the smallest sense of humor anymore.
We know an ad with a girl dressed in pink sucking a lollipop seductively peering towards you as though she actually had an interest in you rather than the fact she's simply being paid for that look is nothing new. What is new is a girl sucking a lollipop seductively peering out at you while wearing a pink sneaker. This ad for Converse is just weird enough catch your attention while, at the same time, make you wonder what it would be like to untie that shoe.
You know some creatives are having a lot of fun when they string together the words "visibly excited" and "cocktail" together which is what was done in this SportsCenter parody for Cuervo. The person who sent it to us, telling us her company created it, apparently doesn't realize proper publicity can only come when we actually know the name of the company. Perhaps she'll let us know.
UPDATE: She did. It's Tribal DDB.
AdFreak points to Ironic Sans which analyzes two movie posters promoting the new Uma Thurman movie My Super Ex-Girlfriend. Ironic Sans notes the same headshot of Uma has been Photoshopped onto two separate bodies for each of the two posters. He's created an animated gif that compares the two headshots as well as the all important determining factor: breast size. Is there really such a problem with Uma's body that she can't stand in for herself. Last time I looked, her body looked good to me.
Acknowledging nothing could be more boring than the topic of workers' compensation, the Workers' Compensation Board of Nova Scotia has launched a site that calls attention to the 4,754 bodily injuries that occur each year to workers by displaying "lost" body parts in a retail store setting. The store comes complete with the usual displays but these displays contain legs, arms, feet, fingers, ears, backs and a friendly sales person with witty comments to assist you with your shopping. Created by Halifax-based Extreme Group, the site offers safety tips to young workers, how to handle workers' compensation issues and how to return to work.
In Slovakia, they have a unique way of informing people they should clean up after themselves when in public. It's gross. It's funny. It aired. It, albeit oddly, gets the message across. We'd love to have seen the dog trainer in action on this one.
Sometimes you really wonder what's going through the mind of a copywriter when stuff like this transit ad are created. The phrase "Don't be afraid to open your mouth" next to "I'm still a virgin" just seems to conjure up something very different than the breath mint ad it's supposed to be.
In a unique approach to illustrating just how long Cadbury Adams Stride gum lasts, the company has launched a website on which several people sitting at a desk chew gum while doing random acts of nothingness. There's also a contest which be can enter by submitting a 100 word statement of what they would do for a ridiculously long time and, if selected, a photograph of them doing it. No, you can't film yourself having herculean long sex nor can you be gross, obscene, violent or any of those other activities that irk lawywers but you can do just about anything else. Who knows if it will sell any gum but I wasted a good 20 minutes watching some of the videos.
In a nod to the age old "smell my fingers" routine as proof of contact, this UK commercial for Scampi marries horny guys with hot chicks to sell chips. Not much more seeds to be said.