Acknowledging nothing could be more boring than the topic of workers' compensation, the Workers' Compensation Board of Nova Scotia has launched a site that calls attention to the 4,754 bodily injuries that occur each year to workers by displaying "lost" body parts in a retail store setting. The store comes complete with the usual displays but these displays contain legs, arms, feet, fingers, ears, backs and a friendly sales person with witty comments to assist you with your shopping. Created by Halifax-based Extreme Group, the site offers safety tips to young workers, how to handle workers' compensation issues and how to return to work.
In Slovakia, they have a unique way of informing people they should clean up after themselves when in public. It's gross. It's funny. It aired. It, albeit oddly, gets the message across. We'd love to have seen the dog trainer in action on this one.
Sometimes you really wonder what's going through the mind of a copywriter when stuff like this transit ad are created. The phrase "Don't be afraid to open your mouth" next to "I'm still a virgin" just seems to conjure up something very different than the breath mint ad it's supposed to be.
In a unique approach to illustrating just how long Cadbury Adams Stride gum lasts, the company has launched a website on which several people sitting at a desk chew gum while doing random acts of nothingness. There's also a contest which be can enter by submitting a 100 word statement of what they would do for a ridiculously long time and, if selected, a photograph of them doing it. No, you can't film yourself having herculean long sex nor can you be gross, obscene, violent or any of those other activities that irk lawywers but you can do just about anything else. Who knows if it will sell any gum but I wasted a good 20 minutes watching some of the videos.
In a nod to the age old "smell my fingers" routine as proof of contact, this UK commercial for Scampi marries horny guys with hot chicks to sell chips. Not much more seeds to be said.
Ah, yes. Another mysterious site with a countdown clock. Don't the creators of these sites, in this case, according to Whois information, Cincinnati Ohio-based hyperQuake, know this has been done a million times before? Do they think we will actually care what the countdown leads to? Are they so bold as to assume there is something unique about what they are about to announce? Oh wait. Of course they do. This is advertising and when we create cool campaigns like this we just know the entire world will be jonesing right along with us.
The countdown site, called Debunkify, is accompanied by a video on YouTube and billboards and TV ads in several Ohio locations. The billboards proclaim, "kill the myths before they kill you" and the site indicates all will be revealed July 10. OMG, we just can't wait. Can you? Yawn.
Shannon Stephaniuk of Toronto-based Glossy got to be queen for a day when she met up with the man in the strange mask who was in town shooting his latest commercial with the famed Perlorian Brothers. She had some time to hang with the King and get a few pictures. Since the King was dumped by Brooke Burke, maybe he's moving in on Shannon now. She is pretty cute after all.
Kevin Faddis points us to yet another odd Zambia-based Harvey Tiles billboard which reads, "A roof without HARVEY TILES can't make your mind free the same as sex with a baby can't cure HIV/AIDS." Initially, one might react to this buy saying...oh...WTF but there's a reason behind the choice of words on the billboard. The man who wrote the copy explained on an ESPN site saying, "There is a myth some people believe that if you have sex with a virgin, you are bound to be safe from AIDS. It's a rumor that started up here about a year ago. And then they started bringing people in to the police because they had been sleeping with babies. The slogan is to remind people not to sleep with babies. The owner sells tiles and, at the same time, he educates people."
OK, then. Gross but, then again, it's a different world in Zambia than it is in many other parts of the world and if it takes a shocking headline like this to stop people from having sex with babies then we say "good job" Harky Tiles.
We love when we get little tipster emails from people that say things like "Thought you should check out this new site..." and "Viral marketing at its best" because, inevitably, it's not and we relish the opportunity to squat down and dump all over it like a 400 pound slob who's just had an enema. This, unfortunately, is not one of those times. This viral, and we do call it viral because we're sure it's been paid for or influenced by The Coffee Bean, follows the antics of three roommates as they terrorize a fourth who is a mascot called Mr. Ice Blended for West Coast-based The Coffee Bean.
The site, Masot Roomate, has a bunch of videos that show the guys pulling various pranks on the mascot from attacking him on the job, impersonating him, placing his hands down their pants and mascot mascotnapping him. Without fail, all the guys have MySpace profiles which look like they were all recently created and, for the most part, all have the same friends. In another section. Another section of the site, called "5 mascots we wouldn't ever fuck with" explains why the Kool-Ais Man, The Fruit of the Loom Guys, Grimace, McGruff the Crime Dawg and The San Diego Chicken are off limits. Only an unleashed creative type would obsess over these icons and write such lines as, "I spent my formative years with my junk cradled in the safe confines of their white cottony briefs" about the Fruit of the Loom Guys.
Well, it's happened. A couple years ago, we said the proliferation of advertising would, one day, reach the point where people's house would be painted with a brand's logo as part of an ad campaign or promotion. To promote the Simple Life on E, an Atlanta house was decorated with the E and The Simple Life logos and the shrubs in front have been trimmed (likely pre-shaped fake bushes) to spell "Sundays". Oh sure, the whole house is just one big purchased promotion and, likely, it's not the first but it's the first we've seen. It's actually done quite well. Particularly nice job on the "broken" window. We wonder what the neighbors think though. A second photo can be seen here.