Appearing to be some sort of lung capacity test for cancer prevention, an officious sounding woman instructs visitors to Lungster how to conduct an online lung capacity test using a microphone or headset. The test calls for the visitor to blow as hard as they can into their microphone or headset to determine lung capacity. But, midway through the test, visitors are interrupted and told, well, just take the test yourself to find out. It's worth it.
The site was created by McCann Norway.
Here's a whacked, little microsite for James Ready beer that involves monkeys, an image of your face and lots of monkey noises. It's all promoting cases of James Ready 5.5 which are available for $24. Cundari created the work.
Bringing back the goofiness of yesteryear's advertising, this Canadian campaign for Chevrolet offers the perfect mash up of Ward Cleaver morals and today's penchant for doing whatever the hell we want. Using old school TV style, A Past School Special covers bad influence, peer pressure and principles while promoting Chevrolet's Cobalt, HHR and Aveo. There's a companion website to the campaign and, of course, MySpace profiles.
Another brilliant ad for Axe uses dueling pizza makers, horny women and Broadway-style dancing to drive home its message.
Ad babe Advergirl, who we are beginning to like more and more, found this ad for car maker SEAT Altea in which a pregnant woman is pictured sitting on the hood of the car. Advergirl mentions this trend towards making pregnant women look hot can only lead to the next advertising oddity, making "diaper-bag-toting, exhausted, mother-of-a-two-year old hot, too." That might be interesting to see and, of course, would be the next logical step in America's progression toward politically correct nirvana.
Normally, we'd never be one to side with a tobacco company on anything, but this new spot from the American Legacy Foundation's Truth campaign is giving us cause. In this second spot in the campaign, a dude walks into a store to buy a mattress and strikes up a conversation with the sales person. He tells the guy that back in 1985, a tobacco company VP wondered if sleep should be banned because the majority of people die in their sleep. So the basis of this spot come from a comment that was likely a joke and is trying to twist it into some sort of "Oh my God, can you believe a cancer stick maker would actually suggest sleep be banned to fend off accusations smoking kills" thing. It's ridiculous.
Are we promoting soccer (excuse me, football) or vibrators here? Someone help us out here because we can't read whatever language this story is written in. While it seems a stretch to intertwine the two, we're sure the creative brief for this one was an interesting one. Another image here.
Last night before the performance of "Stomp" at the Orpheum Theater in New York, the New York Times reports a live commercial, performed by actors, took place for tourist organization Visit London. Visit London, which claims to be first to do a live theatrical commercial, has done the ad in Dublin and Hamburg and will do it in Pittsburgh on Friday night. In the ad, a cell phone rang in the middle of the audience and a conversation took place between the "mother" who answered the phone and the "daughter" who placed the call from the stage. The daughter recommended London attractions to her mother. There was also a "scene" with a couple on stage talking about a visit to London's West End. Please. Stop. Now.
It's almost cute to watch Asia's newfound obsession with big breasts and this commercial for ice cream illustrates it very well. Apparently, cleavage is a very powerful thing. And for all of you think that breasts are all you see on Adrants, welcome to advertising. We don't shoot the commercials, we just share them with you.
Brooklyn agency The Brooklyn Brothers has created The Inferiator which, by asking you to answer a few questions, can tell you inferior your agency is to theirs. We're guessing every outcome is going to name your agency inferior. It's simple enough to check out.