VW My Fast Similar to Honda Speedy Demon

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We really ought to create a new category here for the increasing number of look-a-like, rip off and knowing nod ad campaign. Ben Popken from The Consumerist sends us a comparison of Volkswagen's My Fast character and Honda's Speedy Demon. Granted, they are different but there are similarities conceptually. No bid deal. We already know all the good ideas have been taken.

by Steve Hall    Apr- 6-06    
Topic: Brands, Strange



OMG! Check Out These Weird VH1 Videos Before They Go Offline!

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So we get this email from some dude who said he received an email from a "friend" who wrote fervently, "WTF!!!!!! Have you seen this yet? Someone's lost their fucking mind! Better download them now, before they take them off the server. http://68.178.246.54/test2.html. Um, yea right.They might as well put out a press release saying, "VH1 is promoting its daily news show Best Week Ever with a series of quirky videos to imbue the decidedly odd character of the show." Anyway, hurry up a view them now because (gasp!) they may not stay online for long!!!

UPDATE: In a very encouraging sign, VH1 has owned up and acknowledged to us they could have handled the release of these video is a less "OMG, check this out" manner. There are no hard and fast rules anymore regarding the so called "correct" way to release a promotion. Especially when there's so many bitchy bloggers like us ready jump all over people who are simply trying to figure out how to get their message out in a media landscape that is changing hourly. So go easy on them. We're all learning here. Well, not too easy otherwise there's be no point for this website:-)

by Steve Hall    Apr- 4-06    
Topic: Online, Strange, Viral



Mattress Company Sells to People Who Don't Sleep

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Bucky Turco, roving recorder of all things New York, found this marvelous marketing misalignment. If you're going to co-op the New York City-ism "The City That Never Sleeps," in your advertising, you really shouldn't be a mattress company.

by Steve Hall    Apr- 3-06    
Topic: Bad, Outdoor, Strange



Ad Guy Doesn't Pay Rent, Ad Biz Still Viewed As Sleazy

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It seems Toronto ad execs can't seem to stay out of trouble. First, henderson bas President Dawna Henderson gets exposed as a maniacal control freak and now some ad guy has stiffed another out of rent money. An Adrants readers writes us saying, "Toronto Marketing consultant Simon Wood owed my friend thousands ($6,000) of dollars in back-rent, stringing him along until finally disappearing into the night. This friend, also an Ad-guy, got really pissed-off and searched the net for where to track down Mr. Wood. He discovered in the process that Simon had let his B2B site domain's registry slide. My friend (Phil Bonnell according to Whois) bought www.simonwood.ca for eleven dollars and the rest is history."

more »

by Steve Hall    Apr- 3-06    
Topic: Bad, Online, Strange



Strange Clip Promotes BBC Programming Block

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The Ebling Group's Convert has created a :30 promo and show open for The Underground, a new programming block on BBC America. The open tells the story of a rabbit and a mushroom which compete to see who can burrow underground the fastest. Both The Underground programming block features classic British soaps and popular new series like Footballers¹ Wives. It's weird. Very weird. See it here.

by Steve Hall    Mar-31-06    
Topic: Cable, Promotions, Strange



Laser Hair Removal Campaign Goes S & M

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Distancing itself from the more barbaric forms of hair removal, Priciderm, with help from its Quebec ad agency Carte Blance, has launched an S & M themed campaign to promote its seemingly less painful laser hair removal process.Two of the ads use the queasiness of S&M to illustrate hair removal doesn't have to be a painful ordeal. A third execution, gets right to the point with blood in the sink. See the others two ads here and here.

by Steve Hall    Mar-30-06    
Topic: Campaigns, Strange



Filene's Basement and Svedka Vodka Lay Down Together

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There's certainly nothing wrong with Filene's Basement and Svedka Vodka advertising beside each other on a New York City bus as caught here by Bucky Turco but it does get interesting when the visual in both ads are similar. "I'll have a shot of vodka with those panties please."

by Steve Hall    Mar-30-06    
Topic: Outdoor, Strange



Commercials Aren't Always What They Seem

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Here's another one of those very weird Asian commercials. As you begin to watch it, you might think you have stumbled upon something a bit X-rated. Have no fear, the ending makes it all clear. If your boss catches you watching it, though, make sure he or she watches it until the end before they wonder what you do in your cube all day long.

by Steve Hall    Mar-30-06    
Topic: Commercials, Strange



Mom Gets Cold, Kid Yells, Mom Yells, Medicine Advertised

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This commercial for Vicks, which appears to come from the U.K, is just weird. For the first half of the commercial, it plays like a normal, boring over the counter cold medication ad. In the second half, it turns into an odd twist on the old kid freaking out in the grocery store theme. Indeed, a strange combination. The word "disjointed" comes to mind but we still get a kick out if it. What do you think?

by Steve Hall    Mar-29-06    
Topic: Commercials, Strange



Anti-Drug Drug Protocol Campaign to Feature Chris Farley

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In a direct to consumer campaign for drug treatment protocol Prometa (how whacked is that? take drugs to get off drugs) the late Chris Farley's face will be seen on billboards and online. The headline is, "It Wasn't All His Fault." Farley's brother Tom approved the former 'SNL' star's appearance in the campaign after having become familiar with Prometa last year. Print and TV will folow later this year. View the billboard here.

by Steve Hall    Mar-29-06    
Topic: Celebrity, Outdoor, Strange








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