Philips/Norelco is marketing its new Bodygroom razor by focusing on what all men want: a bigger dick. Yes, following what the porn industry has known for years, the company is promoting the razor's ability to add an "optical inch" to one's manhood by making the trimming of that area simple, painless and rewarding size-wise. Forget five bladed razors. Gillette's beat that one to death. Now, it's all about removing body hair from hard to reach places and catering to men's obsession with size. Hey, woman want cleavage enhancing bras. Men ought to have a similar weapon at their disposal as well.
Improv Everywhere, a New York City group that likes to have "organized fun" recently gathered together eighty people, all dressed like Best Buy employees and entered, at 15 second intervals, the Best Buy on 23rd Street. The purpose of the "mission" and all of the group's missions was simply to create an event that would make for good story telling. As you read the mission here, you'll begin to realize different reactions people had and how a group of harmless people dressed alike can raise unwarranted alarm. What does this have to do with advertising? Not much but it is interesting to see how a big brand can can be so fearful of a bunch of people who happen to be dressed like the brand's employees.
Seeing a woman in a bikini is usually a very pleasant event. Not so for the poor creature in this ad that flew too close. Apparently, there are certain parts of a woman's body that carry such a stench it's murderous. This ad for Saforelle claims it doesn't have to be that way. We never knew feminine hygiene issues could be so deadly.
If you can actually get the video to work (keep your mouse moving. We have no idea why but it helps), a collection of U.S. creative directors get their goof on to call attention to ihaveanidea's Portfolio Night IV, a multi-city portfolio review event where those interested in breaking into the business can get their work in front of America's top creatives...or at least in front of the people occupying the top spots in America's ad agencies.
In a bid to get hired into the ad agency world right out of college, NYIT student Brittney placed an ad in the New York Times telling Donny Deutsch she'll be graduating May 20, 2007. Hmm...just where does a college student get enough money to place an ad in the Times? And why does she look way too model-perfect? And why would she do it one year earlier than she needs to? Something smells here. Oh wait, it's an ad for NYIT. There we go.
No matter. In an effort to provide the poor child who is about to enter one of the most cut throat, cynical vacuous business in the world, Copyranter offers some advice writing, "What Brittney hasn't put together yet is that Douche, Inc. is a shithole of a sweat shop that is coming off another shit year. Brittney, have you seen the inside of Douche's agency? It's an ugly macho concrete tomb. The days of those cute IKEA TV spots are looooong gone." Hmm, indeed. Yes, this definitely sounds like something other than a college student looking for a job.
Here's a commercial with way too much word play to leave alone. Placing the words "Cox," "rise" and "sexy" all in the same 30 seconds along with an over sexed Bio teacher just, well, rocks MTV2 style. Yes, this is a commercial for both Cox cable and MTV2 that uses the "rising" band Sexy Champions to gain street cred. There's another longer version of the commercial here.
If you're into country music, you'll love these new promos for the Country Music Channel. Hmm. Even if you're not, you might like them too. They're quick and you don'ty have to think too hard to get the message. Just the kind of advertising we like. See the promos here and here and here and here.
We're not sure if the sexual innuendo was intended here but it sure seems blatant enough to us. These ads for Ella Blache Paris claim to help make "Skin good enough to eat" and feature naked women, with appropriate parts covered, draped over eating and food preparation implements. See additional versions of the ad here and here.
Adrants reader Jamie wonders what's up today with the word "yes" in the Wall Street Journal today, writing, "What's the deal with pgs A10, A11 & A13 of today's Wall Street Journal? Hilton, GM and Sprint. All 1/2 or full page ads with the word 'yes' big and bold in the headline. Is there something I should be reading into here? Is 'yes' the new "it" word in advertising?"
Pure coincidence? Anyone from the WSJ, Hilton, GM or Sprint care to comment?
Here's one of those promotions that makes you ask, "WTF???" In a nod to certain movies which have surprise endings, the surprise ending in this clip is twisted. An idyllic day at the beach goes horribly wrong when a crab and a unicorn cross paths. Be sure to check out the girl who becomes randomly one-legged at the end of the clip. Oh, before we forget, the whole thing promotes the Newport Beach Film Festival and was created by Y&R Southern California.