If you can actually get the video to work (keep your mouse moving. We have no idea why but it helps), a collection of U.S. creative directors get their goof on to call attention to ihaveanidea's Portfolio Night IV, a multi-city portfolio review event where those interested in breaking into the business can get their work in front of America's top creatives...or at least in front of the people occupying the top spots in America's ad agencies.
In a bid to get hired into the ad agency world right out of college, NYIT student Brittney placed an ad in the New York Times telling Donny Deutsch she'll be graduating May 20, 2007. Hmm...just where does a college student get enough money to place an ad in the Times? And why does she look way too model-perfect? And why would she do it one year earlier than she needs to? Something smells here. Oh wait, it's an ad for NYIT. There we go.
No matter. In an effort to provide the poor child who is about to enter one of the most cut throat, cynical vacuous business in the world, Copyranter offers some advice writing, "What Brittney hasn't put together yet is that Douche, Inc. is a shithole of a sweat shop that is coming off another shit year. Brittney, have you seen the inside of Douche's agency? It's an ugly macho concrete tomb. The days of those cute IKEA TV spots are looooong gone." Hmm, indeed. Yes, this definitely sounds like something other than a college student looking for a job.
Here's a commercial with way too much word play to leave alone. Placing the words "Cox," "rise" and "sexy" all in the same 30 seconds along with an over sexed Bio teacher just, well, rocks MTV2 style. Yes, this is a commercial for both Cox cable and MTV2 that uses the "rising" band Sexy Champions to gain street cred. There's another longer version of the commercial here.
If you're into country music, you'll love these new promos for the Country Music Channel. Hmm. Even if you're not, you might like them too. They're quick and you don'ty have to think too hard to get the message. Just the kind of advertising we like. See the promos here and here and here and here.
We're not sure if the sexual innuendo was intended here but it sure seems blatant enough to us. These ads for Ella Blache Paris claim to help make "Skin good enough to eat" and feature naked women, with appropriate parts covered, draped over eating and food preparation implements. See additional versions of the ad here and here.
Adrants reader Jamie wonders what's up today with the word "yes" in the Wall Street Journal today, writing, "What's the deal with pgs A10, A11 & A13 of today's Wall Street Journal? Hilton, GM and Sprint. All 1/2 or full page ads with the word 'yes' big and bold in the headline. Is there something I should be reading into here? Is 'yes' the new "it" word in advertising?"
Pure coincidence? Anyone from the WSJ, Hilton, GM or Sprint care to comment?
Here's one of those promotions that makes you ask, "WTF???" In a nod to certain movies which have surprise endings, the surprise ending in this clip is twisted. An idyllic day at the beach goes horribly wrong when a crab and a unicorn cross paths. Be sure to check out the girl who becomes randomly one-legged at the end of the clip. Oh, before we forget, the whole thing promotes the Newport Beach Film Festival and was created by Y&R Southern California.
We really ought to create a new category here for the increasing number of look-a-like, rip off and knowing nod ad campaign. Ben Popken from The Consumerist sends us a comparison of Volkswagen's My Fast character and Honda's Speedy Demon. Granted, they are different but there are similarities conceptually. No bid deal. We already know all the good ideas have been taken.
So we get this email from some dude who said he received an email from a "friend" who wrote fervently, "WTF!!!!!! Have you seen this yet? Someone's lost their fucking mind! Better download them now, before they take them off the server. http://220.127.116.11/test2.html. Um, yea right.They might as well put out a press release saying, "VH1 is promoting its daily news show Best Week Ever with a series of quirky videos to imbue the decidedly odd character of the show." Anyway, hurry up a view them now because (gasp!) they may not stay online for long!!!
UPDATE: In a very encouraging sign, VH1 has owned up and acknowledged to us they could have handled the release of these video is a less "OMG, check this out" manner. There are no hard and fast rules anymore regarding the so called "correct" way to release a promotion. Especially when there's so many bitchy bloggers like us ready jump all over people who are simply trying to figure out how to get their message out in a media landscape that is changing hourly. So go easy on them. We're all learning here. Well, not too easy otherwise there's be no point for this website:-)
Bucky Turco, roving recorder of all things New York, found this marvelous marketing misalignment. If you're going to co-op the New York City-ism "The City That Never Sleeps," in your advertising, you really shouldn't be a mattress company.