Street art site Wooster Collective is running a weird How To series, a part of which is called Lepos' How To Plan A Viral Marketing Campaign. The section contains a truer than fiction, step by step guide on how to create a viral campaign from using borrowed ideas, other's artwork, cheap labor and street youth. The tutorial then points to the "real" Where's Lepos viral site. Funny stuff.
You know, it wasn't until I wrote, "the power of a bug's wings" to describe this new VW Golf GT commercial that I realized what the hell the concept was behind this spot. I haven't heard a VW referred to as a bug for so long, the spot just didn't make sense. Punch buggy, yea. But not bug. Of course, I could be interpreting this completely wrong and the concept's really about the relationship between a tsetse fly and the new Golf's TSI, whatever that is. Give it a watch and tell us what went on in that creative conference room when this thing was dreamed up.
If you were a guy walking down the street and saw a girl/woman in vertical bed with the a headline over her that read, "Shop at Erawan Bangkok and spend two nights with...," what would you do? What would you think? Would you walk over and ask if you could crawl into the bed for a nooner or would you ask if her boyfriend had just kicked her out? Would you ask her if there was some new public sleeping trend you were missing out on? Girl in Bed Would you wonder why she had that headline over her head and was passing out fliers? Would you ask her how long the crazy ad agency that came up with this asked her to stand there as man-bait? Or, while we seem to doubt it, would you just walk buy and ignore it like you do with all other advertising?
Laughably describing AOL as some sort of "icon of pop culture," Mercedes Benz has signed a deal with AOL to "spotlight a new generation of artists through the premier online music destination AOL Music." Mercedes-Benz and AOL Music launched "On Our Radar," a feature that lets fans wallow in discovery of new music. It's part of the car manufacturer's yearlong collaboration with AOL Music on its Breakers program, which showcases a selection of developing artists. The partnership will promote the new Mercedes-Benz C-Class while bringing new artists to what Mercedes and AOL believe to be "the eyes and ears of trendsetting, young music fans."
Just one letter away from becoming the ad industry's most hilarious brand management hire, Megan Stooke has been chosen to handle Hummer's marketing. Stooke replaces Liz Vanzura and will work with Hummer agency Modernista in Boston. Hopefully, there won't be too many jokes circulating around the uber-cool, hardwood floored warehouse offices of the agency when Stroke...uh...Stook shows up to massage the agency's Hummer work.
Perhaps anticipating the needs to distance itself from its own $32 million tax mistake, tax preparation firm H & R Block, according to AdWeek, will this week brief five agencies on its $100 million account. In the loop will be Deutsch/LA, Arnold, DDB/Chicago, Campbell Mithun and Mullen. Currently, most H & R Block work is handled by Campbell Mithun. Played properly, there's a great inside joke to be leveraged in future campaigns.
Cheeky New Zealand vodka marketer 42 Below is at it again. This time the company is highlighting its Stil vodka with a "Win A Russian Bride" competition complete with video and print ads. Geoff Ross, chief executive of the 42 Below company, explains the promotion thusly, telling the Sunday Star-Times, "For the single Kiwi bloke who might not be an All Black or very good looking, this is a chance to get hooked up with somebody pretty hot. The ideal woman for the Kiwi bloke is one who keeps him fed and looked after all day and meets all his needs."
Of course it's all a tongue in cheek joke but, predictably, not everyone is taking it that way. View the video/ad here.
If you can't get publicity with a great product, create a crappy one and get lots of publicity. This has been Jones Soda's tactic for quite some time. Bt creating flavors such as Brussel Sprout, Broccoli Casserole and Turkey soda, Jones Soda found itself featured on Good Morning America and Jay Leno. Jones Soda Founder Peter Van Stolk thinks he has the key to publicity saying, "I've been in business 10 years and launched 80 flavors, and none of the great-tasting ones ever got on Jay Leno." While it may be stunt marketing, it's paid off handsomely with revenue jumping 18 percent to $24.7 million in the first nine months of 2005. Perhaps Hanes should sell underwear with celebrity skid marks. That's get them on Stern and the likes of Fark in no time.
To counteract American's love for credit and denial of debt, the Homeownership Preservation Foundation had to demonstrate just how annoying debt can be in the only terms Americans can understand - annoyingly humorous television commercials. Addressing the 2.9 million home foreclosures that have occurred in the last five years, Minneapolis agency Colle+McVoy created two public service announcements that use annoyance to demonstrate just how annoying debt and it's result can be. The two spots, Loud Mouth and Annoying were directed by Brendan Gibbons of Los Angeles' Hungry Man Productions.
OK, we finally get it. This Pigs Anonymous thing. To promote the Advertising Women of New York's Good, Bad & Ugly Awards, Lowe created a site that calls men pigs. Oh but wait. We don't think anything's wrong with it. After all, men have been calling women bitches hoes and sluts for years. Payback's a bitch. Certainly, you've all noticed how men have to be the stupid one in all commercials now, right? That's payback for all they years men made women stand in front their refrigerator glorifying it as if it were some sort of Godlike orgasmatron needed because no man gave a crap about a woman having an orgasm in the fifties. So as an extension of Dad appearing to be a doofus in cell phone commercials, men can now appear to be sexist pigs on a site created by women who have years of pent up hate having been glorified as nothing but D-cups in a bikini catfighting in beer commercials. Oops, sorry. It's all a joke. We get it. Ha ha. Funny.