We're not sure how recent this is but In the vein of the Apple/Postal Service and Apple/Lugz rip offs, we've been made aware of yet another ad-related rip off. This time it's fashion label French Connection seemingly ripping off a video created by record label Groovecutters for a recent television ad. The rip off even uses the same actresses and the same setting which leads one to believe it's more of a wink/nod than a blatant rip off. No matter, Groovecutters has unleashed their legal department on French Connection so, no doubt, there will be some enjoyable bitching to come out of all of this.
The original Groovecutters video is here. The French Connection ad is here. A comparison is here.
A press release rolled across our screen today which claimed a supposedly controversial video supposedly leaked virally last week was supposedly "under fire" from a Muslim group because the video supposedly poked fun at Muslims. The whole thing's a sham. Pokershow.com is behind it. They invented the cause group Muslim Media Watch under the guise of a plainly fake Blogger blog which just launched Feb. 17 according to Whois and the fact the blog has nearly no content. It's amateur hour again in poker marketing land. Of course we just did exactly what they wanted - give them publicity.
Adrants reader John Brock sends us this precious example of how not to use slang in advertsing. Massachusetts discount chain Building 19 ran an ad in a flyer promoting wife-beater t-shirts. Oops. Out came the cause groups on that one with Jane Do Inc. spokewoman telling Boston's WCVB, ""I can't say what I thought. I know what I thought, but I can't say out loud what I thought." We know what she thought: "You chauvinistic asswipes! How the fuck could you degrade women so harshly glamorizing low life, trailer park scum who beat the shit out of their wives on a daily basis?"
Building 19 apologies came fast from spokesman Jerry Ellis who said, "They were right. It was awful and I am sorry it happened. It's a slang expression, a street expression, but we should have known better not to use it. I am supposed to read every word. Sometimes it's busy or I am lazy. We are working on a retraction." Refreshingly, that comment definitely didn't go through the press release filter.
We wouldn't otherwise highlight such mundane events as a Time's Square billboard displaying a Windows error message if it weren't for the fact not even three comments in, the conversation devolved into a bunch of widget heads launching the ever pointless Windows versus Mac argument. Friggin' geeks. And before all you accuracy police decide to go all "dot the I" on us, yes, we know the image was posted to a tech forum. It's still funny.
Advertising For Peanuts points us to yet another creepy Burger King commercial in which the King convinces is to sample his meat in a not so G rated manner. Crispin, if they are behind this as this is a UK spot, has truly taken the Burger King brand to new heights though we wonder if these height aren't moving them into the Hooters category of restaurant chain.
Writing on Customer Experience Strategy, Karl Long wonders if this promotion for Absinthe is aligning itself too closely with date rape. While alcohol has always positioned itself as a social lubricant, the imagery on the landing page of this promotion with the image of a woman covering her crotch and the tagline, "the ultimate panty remover," sends a much stronger message.
Long questions the approach writing this promotion seems "to have taken the position that absinthe could be the new 'Roofy' with this recent campaign. Now I say they 'seem' to have taken the position, but this may be one of those unfortunate marketing choices, that seemed like a good idea in the pitch meeting, but in the cold hard light of day, sounds far worse than intended." Perhaps crossing some sort of line here, the campaign and the tone of its landing page do take on a bit of a humorous, cheeky tone so maybe there's benefit out doubt to be given here.
In some sort of odd cultural twist, ugly white babies appear to be omnipresent in ads in the mostly black city of Goma, Congo in Africa. What message this sends, if any, we have no idea. We just thought we'd pass it along for you to discuss. Bigger image here.
Well, we suppose if there's a creative idea locked away in the agency's archives and no one's seen it in eight years, fickle agency logic would deem it perfectly acceptable to snag the idea for another brand. That appears to be what happened with Saatchi & Saatchi. Eight years ago, Saatchi Creative Director Tony Granger worked at the London office for a brief period during which the office created a spot for Sunny Delight featuring a basketball that turns into an illuminated globe after players drink some Sunny D. Fast forward eight years to Saatchi New York where Granger is creative director and out comes spot for Verb in which, yes, a basketball is an illuminated globe. You can view the two spots side by side at Adland and make your own conclusion.
Now here's an ad for a CD you don't see very often. We leave it to the music aficionados to inform us whether or not this image makes any sense for the album being promoted.
UPDATE: In comments, a reader provides more detail, writing, "Well, actually, the CD is quite cool. Not so very new, though. The singer is also a model and obviously endeavours to do it all in a very arty-crafty way. There is also a DVD with bonus material - all very artistic, as well. Not very much like the usual mainstream Jessica-Simpson crap. It is indeed cool artwork. So yes, the whole thing makes sense in a way."
While self-esteem isn't exactly the sort of thing one seeks when buying a cup of Seattle's Best coffee but, as Not Only But Also points out, the stupid legal message on coffee cups explaining to morons that coffee is, well, hot, also, with a bit of editing, delivers the nice, self-esteem building statement, "you are extremely hot." Just call this some inconsequential trivia for your next caffeine-fueled creative concepting session. See the before and after here.