Having been relentless pummeled with "seriously, our approach is different" press releases, I guess we're just going to resign ourselves to riding this million dollar homepage trend-let to the bitter end. In yet another version of the I-can't-believe-I'm even-writing-about this topic, Will Barden has launched a company called Pixel Banner Ads which move the million dollar homepage concept from website to web banners. Yup, we're now going to see pixel banners all over the web. Pixel Banner Ads act as an intermediary between publishers and advertisers just like any other ad network by providing publishers connection with advertisers and an eighty percent share of ad revenue. Currently pixel ads are selling for $10 which gets an advertiser exposure across seven websites no one's ever heard of.
OK, we have nothing against people doing all they can to stay in shaped but when women work out so freakishly they end up looking like, well, a female body builder, it's just kinda gross. Call us sexist but everyone's entitled to an opinion including Virgin Mobile UK which has launched Super Buff, a site promoting its "totally buff phones" with help from super buff women. It's all quite hilarious, though. Adland reveals the work was created by 12foot6 and Rainey Kelly Campbell Roalfe/Y&R.
As part of a promotion for its Hot Box cell phone, Virgin mobile Canada created some Christmas wrapping paper that shows angels kissing and fondling one another. Ottawa's Alan Dean wasn't too pleased when his 12 year-old daughter was handed some of the paper as part of a promotion following a screening of Harry Potter at the Famous Players Coliseum. Mr. Dean had no kind words for Virgin Mobile marketers telling the Ottawa Citizen, "Somebody had to have their head screwed on wrong to put out a promo like that at a family theater. Even though they said they wanted to hand it out to 18-year-olds, it doesn't matter. It shouldn't have been on the premises." Oddly, we agree. It's just a little sick.
Marina Dell Ray-based Ignited Minds wins the prize this year for first Holiday "card." The agency created a website for fictitious heavy metal band Karkis which includes a video, discussion boards, wallpaper, discography and all the other usual band site paraphanalia. It sure seems like a while lot of work an expense just to say Happy Holidays. If you choose to watch the video, be prepared to wait a very, very...uh...very long time for it to download.
The agency also placed an ad with the headline, "Karkis challenges every band in this paper to a knife fight," in LA Weekly promoting the site which you can see here.
Only in the whacked out world of the advertising agency would a stunt like this occur. On the evening of Friday, November 18, advertising agency Boone/Oakley, Charlotte celebrated its fifth year in business with a wedding. Creative director John Boone married his companion creative director David Oakley. No, they're not gay. It was just another excuse to have a party and garner free publicity. Well, aside from the fact the agency's fifth anniversary was being celebrated.
A ceremony and dinner for approximately 150 clients, guests and family was held at local wedding hall, The Extravaganza Depot. Marriage vows were read by agency president Phil Smith, and other agency staff served as ushers and bridesmaids. Oakley looked a bit freakish in his formal gown, which his wife, Claire, helped him pick out and get fitted.
Quicktimes of the freak show can be viewed at the agency's website. Since it's a fancy Flash site, there's no direct link. Click on About and follow the links.
In some weird ode to the seventies (or was it the eighties), emarketing company eROI has created a silly little site called WearShortShorts on which office co-workers do, well, strange things while wearing short shorts. we guess this is some form of viral attempt at driving traffic to the company's website. Or, it's just a bunch of advertising wackos, sick of their client's ridiculous requests, letting off some steam. Other than that, we don't know. Oh wait, there;s a store that sells the short shorts, a t-shirt and a headband so you can fully don the idiocy of seventies cool.
Now here's something you don't see all the time. Well, at least not in public that is. There's plenty of it in private. Likely, without all that paint though. These ads for Humo magazine promise to give away Durex condoms in its next issue. Freakish as they are there's an even freakier TV spot for them as well. Obviously this is not an American campaign as we are far too prudish for this sort of thing. At least in our advertising.
British Columbia production and voice talent company Wayne Kozak Audio Productions has some funny stuff buried deep on its website. It seems someone at Wayne Kozak is having fun with CD covers and has created one called March of the Tampons and Other Feminine Hygiene Tunes. Other include STD Moments: Pharmaceutical Company Classics, Wrist Slitting Tear Jerkers and our favorite, Dance of the Large Breasted Skank, Music For Your Beer Commercial. Who knew production company employees were so humorous?
Wipe that smirk off your face, dude. This is a photoshoot for an ad, not a porn flick. Oh, and speaking of porn, those 70's pornographer sunglasses have got to go. No self-respecting hipster, metrosexual would be caught dead wearing those things so go back to your pad, turn on the lava lamp, push aside the multicolored, vertical beads in the doorway to your bedroom, turn on some Donna Summer and throw your women down on the red velvet sheets of your love nest and get vertical.
OK, OK. You million dollar homepage freaks have finally forced us to take notice of your silly, ridiculous, money-making schemes. We held out as long as we could, ignoring your idiocy but you've hooked us this time, tapping our weakness. For those who have been living under the proverbial rock, million dollar homepages sell individual pixels on a webpage to advertisers stupid enough to believe anyone will actually see their ad. Well, Million Pixel Booty is taking a similar approach but is luring advertisers and viewers with the time-tested, sex sells strategy and have offered up a hottie's ass on which to place ads.
So you got us. You got your press. Happy? Now go away and go back to suckering stooges with your dopey schemes.