Writing on Customer Experience Strategy, Karl Long wonders if this promotion for Absinthe is aligning itself too closely with date rape. While alcohol has always positioned itself as a social lubricant, the imagery on the landing page of this promotion with the image of a woman covering her crotch and the tagline, "the ultimate panty remover," sends a much stronger message.
Long questions the approach writing this promotion seems "to have taken the position that absinthe could be the new 'Roofy' with this recent campaign. Now I say they 'seem' to have taken the position, but this may be one of those unfortunate marketing choices, that seemed like a good idea in the pitch meeting, but in the cold hard light of day, sounds far worse than intended." Perhaps crossing some sort of line here, the campaign and the tone of its landing page do take on a bit of a humorous, cheeky tone so maybe there's benefit out doubt to be given here.
In some sort of odd cultural twist, ugly white babies appear to be omnipresent in ads in the mostly black city of Goma, Congo in Africa. What message this sends, if any, we have no idea. We just thought we'd pass it along for you to discuss. Bigger image here.
Well, we suppose if there's a creative idea locked away in the agency's archives and no one's seen it in eight years, fickle agency logic would deem it perfectly acceptable to snag the idea for another brand. That appears to be what happened with Saatchi & Saatchi. Eight years ago, Saatchi Creative Director Tony Granger worked at the London office for a brief period during which the office created a spot for Sunny Delight featuring a basketball that turns into an illuminated globe after players drink some Sunny D. Fast forward eight years to Saatchi New York where Granger is creative director and out comes spot for Verb in which, yes, a basketball is an illuminated globe. You can view the two spots side by side at Adland and make your own conclusion.
Now here's an ad for a CD you don't see very often. We leave it to the music aficionados to inform us whether or not this image makes any sense for the album being promoted.
UPDATE: In comments, a reader provides more detail, writing, "Well, actually, the CD is quite cool. Not so very new, though. The singer is also a model and obviously endeavours to do it all in a very arty-crafty way. There is also a DVD with bonus material - all very artistic, as well. Not very much like the usual mainstream Jessica-Simpson crap. It is indeed cool artwork. So yes, the whole thing makes sense in a way."
While self-esteem isn't exactly the sort of thing one seeks when buying a cup of Seattle's Best coffee but, as Not Only But Also points out, the stupid legal message on coffee cups explaining to morons that coffee is, well, hot, also, with a bit of editing, delivers the nice, self-esteem building statement, "you are extremely hot." Just call this some inconsequential trivia for your next caffeine-fueled creative concepting session. See the before and after here.
Back in June 2005, we wrote about a Levi's promotion which placed "Denim Monster" artistic structures in San Francisco's Union Square. At the time, they were, apparently, static structures that didn't move. Now, it seems, a video has surfaced showing these "Denim Monsters" now move about causing double-takes as the creature walks down the sidewalk. We don't know if this is a recent development ot not but we like it a lot.
Watching this ad sent to us by Bucky Turco, with some nifty camera angles, tight shots and specific positioning of a pair of hands, you might think you're watching a porn video but be assured you are not. While this would never air on TV in America, it, apparently did elsewhere. We'll leave it to you non-U.S. readers to figure it out for us.
AdFreak points to a release that announces skin-on-bones celebrity Nicole Ritchie will, on Valentine's Day in New York, hand out flyers for, humorously, Diet Dr. Pepper. While one wonders if Dr. Pepper isn't trying to kill the poor girl surrounding her with all this diet pressure, AdFreak properly asks, in reaction the company's claim there's nothing diet about Diet Dr. Pepper, "If you don't want people thinking diet, why hire a skeleton?"
You've simply got to love British humor. An ad like this would never be created nor run in the States because groups from the right, the left, the center, PETA and any other of the hundreds of humorless, anti-everything groups would launch whiny, self-serving protests which the media would voraciously eat up to sell a few papers. American political correctness aside, here's a convincing message laced with latex and wit convincing Britains not to litter.
Last week we told you about Hart + Larson's Ham + Lambert site which promised to show a woman named Andrea watching the Super Bowl and rating the ads. For those of us who only care about the commercials, have ADD and enjoy watching an attractive female rate Super Bowl ads, this is the video for you. Watch Andrea as she has settles in on the comfy sofa, has a beer and some snacks, paints her wall, does other weird stuff and gets up off the couch during ad breaks to rate each commercial with placards using a rating system including "Effective," "Entertaining," "A Waste of $2.5M" a score and commentary. She even does a Half Time show. But the best part is she does it while teasingly undressing and dressing. No, there's no nudity but if you want to watch the game in 14 minutes, DAMN, this is the way to do it.