It's not like anyone in advertising is surprised at the selling qualities of sex but sex still seems to to do a lot more selling in countries outside the United States as indicated by this ad for some kind of butter. The butter is so creamy and so smooth it's useful for, well, other things than just spreading on your toast. This is one of those videos you should watch when your boss isn't looking.
By now, you've all seen those witty images and videos of the Burger King frolicking with the lovely Brooke Burke. Courtesy of The Superficial, we have a couple more images which further the story. It now seems the King and Burke are engaged, if not married in this odd but very cool web saga created by Crispin Porter + Bogusky. While the two did get frisky on the beach with Burke revealing tantalizing hints of her upper body curvaceousness, something tell us, or at least we hope, we won't be seeing the two getting it on in the honeymoon suite.
With the launch of former PUMA International Marketing Manager Peter Kim's weblog today, we can finally, almost three years later, close the book on those famous PUMA ads. Once thought to be some sort of clandestine marketing effort knowingly created by PUMA so the company could then deny their existence and benefit from the publicity, Kim confirms suspicion and tells us "a small Eastern European agency affiliated with Saatchi & Saatchi created the ads on spec, trying to win business with a PUMA subsidiary." The agency failed to win any business, and it sent them out to their friends causing worldwide proliferation, un-informed speculation (including here on Adrants, hopped up controversy and cease and desist letters sent to bloggers.
We're sure this isn't quite what Warner Brothers and UPN had in mind for their new TheCW website following the merger of The WB and UPN but if they want to put the cat back in the bag and launch a proper network television website, they're going to have to transfer some cat treats to this cat lover.
As Adland properly comments, "what the hell were the creatives on this job smoking?" Yes, it's unlikely this came from the U.S. Government. They have no sense of humor when it comes to taxes. Someone's just having a bit of fun here.
All one has to do is watch a bit of late night TV, walk through a mall during the Holiday season or listen to an Amway rep to experience the hard sell but the "buy our shit or you will die" approach isn't usually found on billboards unless you are Zambia-based roofer Harvey Tile. On the board, Harvey Tiles proclaims, "A roof without Harvey Tiles is like being Burnt in Hell without a savior." OK, but dammit, at least put your phone number on the board so we can keep ourselves out of hell not to mention make it a bit easier for you to get some business. They do have phones in Zambia, right?
The Hispanic Got Milk campaign which has focused on "family, love and milk" and has run for nine years has just received a quirky boot in the ass with the launch of three new spots entitled, Contortionist, Amazon Hair Goddesses and Teeth Town. All three are set to air January 30 and reinforce milk as a kind of "wonder tonic." Created by Long Beach-based Grupo Gallegos and directed by Andy Fogwill, each of the three spots uses humorous exaggeration to illustrate how milk offers various benefits, odd as they may be. The new tagline is, simply, "Drink Milk."
Now here's a way to market a boring product like dog treats. Rather than try to espouse the tastiness of the treat - which is clearly a lie - just couple the product with dog treat launch gun called Snackshotz as you laugh your way to the bank while your dog treat competitors utter a collective, "Huh?", as your sales skyrockets past theirs.
Sort of like explaining the definition of "diffusion" or dissipation" to a kid using the fart metaphor, this image does a very respectable job of explaining the word "juxtapose." Netherlands fashion label G-Star Raw has a billboard with a model offering herself up in front of, apparently, a church. Flickr user MatthijsB was there to properly "juxtapose" the two images.
A tipster has brought to our attention an odd association between the McKinney Silver-created Pherotones campaign and the release of Stephen King's new novel, Cell. While the Pherotones promotion may have something to do with McKinney Silver telecommunications client Qwuest, Stephen King's new novel most certainly has to do with telecommunication - tones sent through cell phones that turn people into flesh-eating zombies. In fact, King's book is being juiced with a cell phone-related promotion of its own.
Hmm, you say? Perhaps it's just a coincidence. Perhaps McKinney doesn't keep up on all things Stephen King. Or, though an unrealistic but intriguing stretch, the Pherotones campaign is a promotion for King's new novel. Nah.