Diesel Scalps Hair For Jeans

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Of course this might be some sort of new sexual, hair-scalping fetish but how exactly does this sell jeans? Oh wait. this is Diesel. They don't sell jeans. They just make freaky ads.

by Steve Hall    Nov- 1-05    
Topic: Magazine, Strange



New Toothbrush Excites

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We're just not quite sure we, or anyone for that matter, could get this excited about a toothbrush. But, seeing that the device is battery powered, vibrates and the woman is gleefully grabbing it with joyous delight, we could be wrong.

by Steve Hall    Nov- 1-05    
Topic: Magazine, Strange



Mystery Virals Shill Mystery Swedish Food

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Adrants reader John sends in a couple of virals (one, two) that appear to be for Swedish health food maker Risenta. The videos feature a provincially dressed guy spouting his love for his mother country and all things Swedish. In the first video, he finds a Rezento snack and in the second he harasses a woman with the snack telling her she simply has to try it because it's so healthy. Mildly amusing but if these are for an actual food company, they're sort of pointless unless it's a bit more clear what they're actually about. Call us dumb but we like to know what we're being told.

UPDATE: We have been clued in. While we searched and search and searched, Google didn't like our spelling of Risenta so we were at a loss. Commenter Joe pointed us to the right place.

by Steve Hall    Oct-31-05    
Topic: Strange, Viral



Freakish Appendage Horrifies, Sells Shoes

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There's always been something seriously off putting about scenes in which people are tied to a bed for sexual purposes. While some freaks think it's erotic to be completely under the control of another, we think it's just plain stupid to put oneself in such a position of helplessness. That said, the power of sex always outweighs common sense as it does in this ad for U.K footwear and clothing maker Base. The poor guys in this ad thinks he's going to get lucky with the red-lipped, dark-haired, thong-clad hottie as she drops her bra and panties to the floor until he realizes what she puts on. How this sells shoes, we have no idea but it was interesting to watch.

by Steve Hall    Oct-28-05    
Topic: Commercials, Racy, Strange



Blue Man Pulls Stunt Marketing On Chicago Train

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While riding to work this morning on a train in Chicago, CTA Tattler reader, Robin, saw a man, with his face painted blue and a cell phone to his ear, get on the train and blather on annoyingly so all could hear. Robin noticed the man's hoodie had a logo on the front but couldn't quite make it out. After a bit, he moves closer to her, turns around and reveals the back of is hoodie which read, "Talk Until You're Blue in the Face with U.S. Cellular." Once the man had the attention of Robin and a few others, he began to tell whomever he was on the phone with "Naw, don't worry about it, brah, I've got free incoming calls with this thing. Yeah, and they gave me a sweet phone, too. Yeah, we could walkie-talkie. Even takes pictures." Now there's some nasty ass guerrilla marketing.

Robin didn't take kindly to the stunt and said, because of the stunt, she'd never spend money with U.S. Cellular and would tell all her friends and family not to as well. Not quite the reaction U.S. Cellular was hoping for. Robin also mentions the Chicago Transit Authority's daily announcements, "Solicitation on CTA trains is prohibited; violators will be arrested," and wonders whether this man, and U.S Cellular, were breaking the law or whether the Transit Authority was breaking its own rule by taking money from U.S. Cellular and allowing this stunt. Gotta love guerrilla marketing.

by Steve Hall    Oct-21-05    
Topic: Guerilla, Outdoor, Strange



Budweiser Surprised People Drink Beer

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We are so late to this but it's just so much fun, we can't leave it alone. On Wednesday, Anheuser-Busch said it would end its Bud Pong promotion, a beer pong game that is supposed to be played with water, because people are playing the game with, shockingly, beer. What doofus at AB thought beer pong would ever be played with water? Doesn't matter. The person is probably fired by now. Or at least force to write "People Drink Beer" 500 times on the whiteboard.

by Steve Hall    Oct-21-05    
Topic: Strange



Babies Used to Promote Parents Beliefs

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AdJab points us to an activist site, called Baby Politico, where psycho, politico-parents can buy their babies clothing emblazoned with cause-related messages. Not that the messages are bad but the idea of parents using their helplessly innocent babies to promote their own causes is truly less than respectful.

by Steve Hall    Oct-17-05    
Topic: Specialty, Strange



Movie Ad Sends Foggy Message

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Sort of like the girl that got a snowball facial in a Vodaphone ad, this web ad for the upcoming move, The Fog, doesn't exactly steer clear of sexual innuendo. In fact, it appear to be quite blatant about it. But, then that's just us. Or is it? What do you see in this ad?

by Steve Hall    Oct-13-05    
Topic: Online, Strange



Lottery Ad Capitalizes On Stupid, Greedy Americans

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Here's an ad for the Washington state lottery in which a woman freaks out to a 911 operator for reasons other than one would initially think. As Adrants reader Sean Orr points out, this spot does a great job illustrating America's hyper-capitalist, greedy obsession with money no matter what the cost. Oh sure, it's humor but what's humor without a reality on which to base it?

by Steve Hall    Oct-11-05    
Topic: Commercials, Strange, Television



Contextual Advertising Fails Again

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In another clear sign contextual advertising and natural disasters don't mix, a Swatch ad above a CNN lead story, yesterday, about the South Asia earthquake read, "Shake the World at," followed by the image of a watch. Oops. Did Swatch predict the time of the earthquake? There really ought to be better controls in place for this sort of thing.

by Steve Hall    Oct-11-05    
Topic: Online, Strange








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