Adland tells the story of a clueless Denmark Coke marketing manager who seems to be the last person of earth who knows the Internet is about linking one website to another. This manager, after forcing a Coke fansite to changes it's URL because it the Coke brand name in it, then asked fansite owner Andre Lund via email to stop linking to the Coke site with this oddball reasoning, "If you are to be allowed to link to a coca cola website (cocacola.dk) you have to send in a written application to us. I can not see that you have made such an application, and there is no agreement with you about this. So I have to ask you to remove the link to www.cocacola.dk."
Apparently, someone gave this marketing person a lesson in Internet 101 causing the Coke manager to relent and publicly apologize of the Coke site. It's hard to believe this kind of thinking still exists.
New York JWT ad exec Steve Coulson has launched the mother of all eBay ironies with his "Your Logo on my Golden Palace" bid. Poking fun at eBay's ability to catapult absolutely nothing to fame and Golden Palace's ceaseless appetite for all parts of the human body, the ad promises the winning bidder's logo will be placed on a small Golden Palace which will be displayed on Steve's desk and seen by "decision makers, media buyers and celebrities" who visit his office. Perhaps this will finally end this little mini-trend.
This Ain't My Graf
Street art site Wooster Collective summarizes (then alters the story for accuracy here) recent happenings in the world of corporate graffiti. Recently Time Magazine paid CopeII to create a graffiti billboard in New York. Earlier this week a graffiti artist was arrested in Chicago for buffing - covering up with black paint - another graffiti artist's work, commissioned by Critical Massive, for Axe Deodorant. This has caused a battle within the graffiti community. Graffiti wants to be art. Not commerce. But even natural graffiti artists need to make a living. Not to mention ad agencies which can't leave a single inch of potential media space untapped.
Esquire magazine asked top ad agencies in San Francisco, New York and Columbus, Ohio, "How do you rejuvenate the Democratic Party?" Their three answers, published in the magazine's June "The Cure for Everything" feature, include shortening "Democrats" to "Dems" (Kirshenbaum Bond + Partners), adding a word to the first line of the Constitution (Goodby, Silverstein & Partners), and blending the "conservative" and "liberal" colors, red and blue, to illustrate unity in America.
Radio personalities Opie & Anthony, continually pushing the envelope of decency, today,
stood behind New York CBS 2 reporter had an intern stand behind Arthur Chien with an O & A sign shouting "XM Satellite Radio!" Chien, believing his network had cut aways to another feed, turned to the duo and shouted, "What the fuck is your problem?" Humorously, Chien did not know he was still on the air, live for all New Yorkers to see. Whoever has footage of this precious moment, please send it to us.
UPDATE: Video footage is here.
For five months, Jeff Tweiten has been waiting in line in front of the Pacific Science Center IMAX theater waiting to see the new Star Wars movie. And everyone has been talking about it. Is anyone this freakish? Brenner Thomas doesn't think so. In fact, he thinks Tweiten's presence in front of the theater, along with couch, Internet connection and weblog is all a marketing ploy to build buzz for the movie. After all, it's not like it's gong to be difficult to see this movies since theaters will have it running on half their screens. So Thomas's theory could very well be correct.
Long Beach real estate agent Wendy Heath decided it was time to spice up her real estate advertising so she's running a billboard on which she appears, wearing a bikini, with her dog, who asks in a thought bubble,
"Got Milk?" "Got Real Estate?"
While Heath loves the board, her real estate company, First Team, predictably, does not. First Team Manager Rich Rector was not pleased. "It is absolutely not something that First Team can be a party too. It is totally unprofessional. Would you look at this billboard, and ask, 'Is this the person you would want to represent you in the biggest purchase of your life?" Come on, Rich, live a little.
While reading through this eBay ad offering to place an advertisers message on the outer clothing of a baby for a period of one year, it's clear this baby is not being offered by your average everyday parents. The copy clearly connotes knowledge of advertising and reads like some sort of brochure. We hope this isn't some type of new, baby ad sales network in the making soon to be roaming the halls of maturity wards, tapping on the shoulders of unsuspecting parents and handing out business cards.
A Salt Lake City teaser billboard campaign for, it is assumed, a children's orthodontist containing the URL www.uglykids.info was taken down by Reagan Outdoor after many people, who typed in www.uglykids.com by mistake, were whisked to a page full of porn links. Sexually frustrated Utah resident jokes aside, the campaign, while pulled by Reagan, is still running on competing billboard company boards. The proper link leads to a site containing a video of children, filmed in shadows, confessing to the distress experience because of their ugly teeth.
Countering the NBA's fancy, action-filled Playoff promotional spots and claiming most basketball games, with lame halfcourt offense and 15 foot bank shots, are boring and unwatchable, quirky Wexley School for Girls Creative Directors Ian Cohen and Cal McAllister have created "To The Bank Y'all," a little video poking fun at the whole scenario. The video focuses specifically on the San Antonio Spurs who, while title winners, Cohen and McAllister claim play a very lame, conservative game. it's amusing enough.