Called Great Pointed Archer, this is-this-a-joke-or-not site aims to come to the aid of the lowly rat claiming they are a species, like humans, who are just trying to get through life as pleasantly as possible. The site contains rat facts, an "Archer Dash" game, humorous PSAs, a store with rat goodies called GPA - which strikingly resembles the GAP and a petition calling for the replacement of the term "rat" with "Great Pointed Archer."
Responding to an email inquiry, the effort was explained thusly, "Our basic goal is to help improve the image of the NYC rat. Every animal out there has a group that stands behind it. But for some reason nobody wants to take up the rat cause." Ok then. Moving along...
Negating the pain and suffering hurricane Katrine caused, to idiotic Louisiana lawyers are attempting to capitalize on recent events by requesting a patent for alcoholic drinks bearing the Katrina name. Andrew Vicknair and Harold Ehrenberg are the two kooks who applied for the patent September 4 which included a logo with the name Katrina, a satellite image of the hurricane and the tagline "Get Blown Away." Harold's website, on which he also refers to himself as a chiropractor might explain this weird move.
Chainsaws and Gucci are not exactly two things you'd find associated with one another unless, of course, there's an artist involved as Spunker points out. In this case, it's Peter Gronquist who's taken a chainsaw and given it a Gucci makeover. Gronquist has a history of creating whacked-out brand placements.
Ford Belgium has launched a speaking ad campaign, called Ford Miracles that, well, speaks. And we're not talking about TV or radio. Created by Ogilvy Belgium and consisting of outdoor posters and customizable e-cards, the ads say, well, something. We don't really know what because we don't speak French or whatever language is spoken in Belgium. The campaign site even has a live webcam that is mounted to one of the posters to monitor viewers reactions. It's a bit spooky.
Completely misunderstanding the point of a corporate weblog, Chrysler has launched The Firehouse, a weblog for journalists which can only be read by those who apply and prove they work for a "known and established media organization." This is idiotic. This is stupid. This is insane. Completely illogical and non-sensical. Chrysler wants journalists to read the blog, get the "story" and then re-publish the same thing in their own "established" medium for general public consumption. Which will then, of course, if worthy, be blogged anyway. We just don't get it. Clueless Chrysler needs to go talk to GM, which has a clue about blogging, and get a few tips. Peek
UPDATE: Jason Vines, the man behind the The Firehouse weblog didn't like what we had to say and commented on another blog about it. Additionally, he explains the motivation behind the launch, which does make sense. Read his commentary after the jump.
Perhaps to help win back some of its lost business or to poke fun at the ad concepting process, Deutsch has launched The Ad Conceptor, a menu-driven, concept-in-a-box parody of ad creation. The site promises to make your Advertising Week enjoyable by providing the tools to come up with a quick idea so you don't get stuck in the office working while everyone else is out partying and depleting the agency's expense budget.
While trawling for his daily feed tube of crucial gossip, Bucky Turco spotted a banner for HBO which promotes comedian Ali G's show. The banner, which only expands if you have Internet Explorer (what's up with you designers" Have you heard half the world uses Firefox now?), allows you to begin a live chat. Unfortunately, there seems to be no responses from Ali G. Perhaps he's too busy making foreign politicians look dumb but you'd think there'd at least be some sort of automated response. Bucky points out Ali G's vocabulary is like no others and the designers, at least, could programmed in some automated verbal gems for our amusement. Let's hope the banner's just broken, will be fixed soon and the agency doesn't get fired.
UPDATE: Apparently, it's been fixed.
Paris communications agency Antonia has launched a trailer for Life Kino, a web based art and design experiment. Basically, it's a music video filled with stills. Those behind Life Kino say their aim is to create a community of users by inviting the public to submit "loops" or filmed snippets of their lives that will be uploaded on a randomly generated basis and viewable by all who visit the site. The idea behind it, says an email from Life Kino, is to create links between people and places that would never have met in the real world. We don't really get it but, then again, we don't get a lot of stuff. But we did announce it first. That's gotta count for something.
Apparently the only human alive who still believes professional wrestling is real, World Wrestling Entertainment Chairman Vince McMahon is upset over an ad for Spike TV's Ultimate Fighting Championship which says, "What's real? Pro wrestling? No. Boxing? Not anymore. The UFC is real!" The ad aired during a Spike TV broadcast of WWE RAW angering McMahon. Perhaps to save itself from the wrath of McMahon, Spike TV removed reference to pro wrestling from ads aired during WWE RAW but left the reference in ads aired during other programming.
In the just plain weird category, Southeastern restaurant chain Krystal is promoting its line of Chili Cheese items with a cheesy promotion called "Chili-Cheesification." The promotion includes a series of "copy free" television commercials and a special Chili-Cheesification website, featuring "Krystal Lovers" who are so insanely in love with Krystal and its chili, they have slathered themselves in chili for the the greater good or marketing. On the website, you can watch videos of these "Krystal Lovers" showing their love for chili with a chili slip and slide, a chili-filled pool and a game of chili twister.