Paris communications agency Antonia has launched a trailer for Life Kino, a web based art and design experiment. Basically, it's a music video filled with stills. Those behind Life Kino say their aim is to create a community of users by inviting the public to submit "loops" or filmed snippets of their lives that will be uploaded on a randomly generated basis and viewable by all who visit the site. The idea behind it, says an email from Life Kino, is to create links between people and places that would never have met in the real world. We don't really get it but, then again, we don't get a lot of stuff. But we did announce it first. That's gotta count for something.
Apparently the only human alive who still believes professional wrestling is real, World Wrestling Entertainment Chairman Vince McMahon is upset over an ad for Spike TV's Ultimate Fighting Championship which says, "What's real? Pro wrestling? No. Boxing? Not anymore. The UFC is real!" The ad aired during a Spike TV broadcast of WWE RAW angering McMahon. Perhaps to save itself from the wrath of McMahon, Spike TV removed reference to pro wrestling from ads aired during WWE RAW but left the reference in ads aired during other programming.
In the just plain weird category, Southeastern restaurant chain Krystal is promoting its line of Chili Cheese items with a cheesy promotion called "Chili-Cheesification." The promotion includes a series of "copy free" television commercials and a special Chili-Cheesification website, featuring "Krystal Lovers" who are so insanely in love with Krystal and its chili, they have slathered themselves in chili for the the greater good or marketing. On the website, you can watch videos of these "Krystal Lovers" showing their love for chili with a chili slip and slide, a chili-filled pool and a game of chili twister.
John Brock points us to a Radar piece on luxury toilet paper, how it's taking off in Europe and how may or may not in America. Granted the so-called luxury market - those folks who pay obscene amounts of money for luxury branded stuff when normal stuff would do just fine - is growing rapidly and Toilet Paper World President Kenn Fischburg says the notion is "not dissimilar from enjoying different kinds of wine, a chardonnay versus a cabernet," we're not buying it. No one wants to wipe their ass with a Gucci handbag.
You have to wonder if this stately gentleman of circa 1800 and something would have ever envisioned an ad such as the one that appears over his shoulder. My, how times have changed. It makes you wonder if we've moved forward or backward.
Gawker points to a questionable image used in a Comcast ad promoting its high speed internet service. As Gawker eloquently headlines, "We Know the Internet Is for Porn, But Still." Hmm. It's kinda like that snowball facial ad for Vodaphone that ran last year.
Yesterday in New York City, some weirdo decided to hang from a 13th floor balcony of the Kimberly hotel at 150 East 50th Street and drop a bunch of flyers promoting his non-sensical website that seems to be designed to dissuade Florida tourism. Of course, all hell broke loose with police arriving on the scene, closing the block and finally apprehending the kook. The Daily News reports the website mentioned on the flyer is registered to Mauricio Pavez of Miami. It's unclear whether Pavez was the man on the balcony as the police declined to release the man's name.
While idiotic and frustrating to many New Yorkers who were held up due to the street closings, we can be quite sure the man's website is getting a lot more attention today than if he hadn't been caught.
Acknowledging old agency models are dead and to position itself as a leader in the "new way," Sydney agency, The One Centre, has launched a one million campaign, running in magazines, on TV and on the web, that places old models on the runway with the tagline, "Old models don't cut it anymore." While the analogy might be on target, the use of, very likely, wise and intelligent older women, basically says there's no need for wisdom and the only thing that matters is the new flash.
The One Center Founder and CEO John Ford justifies the campaign by citing his agency's in creating everything from glassware to furniture, T-shirts to shoulder bags, staff uniforms to print ads, websites to direct marketing programs, TV ads to packaging, retail stores to soundtracks, to designing multi-million dollar brand experience centers and concept bars.
Ford goes on, saying, "Advertising is bigger than just broadcast media. Advertising isn't dead. We just need to get more expansive about what we think of as media. We need to look for ways to express brand in everything." Oh, and along the way, if we offend and piss off an entire, and very huge demographic segment who has a boatload of disposable income, who gives a shit.
SnoreStop, the company that won an Ebay bid of $37,375 to advertise on Andrew Fischer's forehead for a month, is expanding its forehead advertising efforts an looking to find the next sucker or group of suckers to slap the company's logo on their head for a month.
SnoreStop promises a $37,375 month long contract as a grand prize and has invited people to interview to be the next SnoreStop headvertisement. This time, the company is looking to go beyond having their headvertiser simply wear a temporary forehead tattoo but to showcase their special talents, such as singing, dancing, modeling, stand-up, poetry, even snoring, that can help spread the SnoreStop message in a creative manner.
The first interview session will be held on August 12 from 9am-6pm at the Renaissance Hollywood Hotel in Los Angeles. Those interested can apply online at Monster, HotJobs or CareerBuilder to register for the event. Later, SnoreStop will offer Mid-West and East Coast interviews opportunities.
Having gone to trademark court to prove the word "TwattyGirl" is "not immoral or scandalous," let alone referential to a particular female body part, New York-based hedge fund executive Precious Marlowe (again, who names their kids like this?) has launched an apparel brand called TwattyGirl. According to the press release, the line is "designed for independent, sexy, bold, outspoken women from 18-45 and is inspired by the main character, TwattyGirl, in Marlowe's forthcoming novel – 'Bulletproof –Things Twattygirl Told You, But You Didn't Want to Hear.'" Of course, this whole thing is just a stunt to promote the book.
The line will include t-shirts with inspirational slogans or "twattyisms" along with lingerie, jewelry, baseball caps and greeting cards.