Book Promoted With 'TwattyGirl' Apparel

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Having gone to trademark court to prove the word "TwattyGirl" is "not immoral or scandalous," let alone referential to a particular female body part, New York-based hedge fund executive Precious Marlowe (again, who names their kids like this?) has launched an apparel brand called TwattyGirl. According to the press release, the line is "designed for independent, sexy, bold, outspoken women from 18-45 and is inspired by the main character, TwattyGirl, in Marlowe's forthcoming novel – 'Bulletproof –Things Twattygirl Told You, But You Didn't Want to Hear.'" Of course, this whole thing is just a stunt to promote the book.

The line will include t-shirts with inspirational slogans or "twattyisms" along with lingerie, jewelry, baseball caps and greeting cards.

by Steve Hall    Jul-21-05    
Topic: Publishing, Specialty, Strange



Tucker Carlson Promotes New Show on Jon Stewart

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After a lashing by Jon Stewart, leaving CNN's Crossfire and finding a new job on MSNBC's The Situation with Tucker Carlson," the promotional staff behind Carlson's new show decide to go for inside humor by promoting the show on Stewart's The Daily Show with Jon Stewart.

by Steve Hall    Jul-20-05    
Topic: Cable, Strange



New York Refuses to Stop Olympic Bid Marketing

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PlasticMoonRain reports the gigantic Olympic Clock in New York City's Union Square has begun counting down again as if New York City Olympic officials refuse to believe London was awarded the 2012 Olympics. Wishful thinking is one thing. Begging is another. Someone, please, rip this thing down! Of course, Circuit City is, for sure, loving the added attention.
by Steve Hall    Jul-19-05    
Topic: Outdoor, Strange



The Shocker Hand Gesture Used On Promotional Website

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Appreciate the Cheese calls attention to an image on a promotional website for the Washington Performing Arts Society which includes a picture of cellist Yo Yo Ma and an Indian dancer with her hands in a pose, called the Hanover High Shocker, that mirrors a common sexual hand motion a guy performs on a girl. While every possible hand configuration can't really be vetted for every ad created, this one, perhaps, should have caught someone's attention.

by Steve Hall    Jul-15-05    
Topic: Strange



Wendy's Joins Food Fornication Ad Trend

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While this one isn't as blatant, another fast food marketers seems to want people to fornicate with its products. First, McDonald's ran a banner campaign with the headline "I'd Hit it." Now, Andrew Teman points to a Wendy's ad for its Chicken Sandwich which contains the headline "Do a Spicy Chicken Sandwich. Now, we all know there's an association between food and sex but we're not quite sure fast food falls into the category of mood-altering quisine.

by Steve Hall    Jun-27-05    
Topic: Brands, Campaigns, Magazine, Strange



Clueless Coke Marketer Says Don't Link to Coke Site

Adland tells the story of a clueless Denmark Coke marketing manager who seems to be the last person of earth who knows the Internet is about linking one website to another. This manager, after forcing a Coke fansite to changes it's URL because it the Coke brand name in it, then asked fansite owner Andre Lund via email to stop linking to the Coke site with this oddball reasoning, "If you are to be allowed to link to a coca cola website (cocacola.dk) you have to send in a written application to us. I can not see that you have made such an application, and there is no agreement with you about this. So I have to ask you to remove the link to www.cocacola.dk."

Apparently, someone gave this marketing person a lesson in Internet 101 causing the Coke manager to relent and publicly apologize of the Coke site. It's hard to believe this kind of thinking still exists.

by Steve Hall    Jun-20-05    
Topic: Brands, Online, Strange



Irony Eats It's Own Snark eBay Style

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New York JWT ad exec Steve Coulson has launched the mother of all eBay ironies with his "Your Logo on my Golden Palace" bid. Poking fun at eBay's ability to catapult absolutely nothing to fame and Golden Palace's ceaseless appetite for all parts of the human body, the ad promises the winning bidder's logo will be placed on a small Golden Palace which will be displayed on Steve's desk and seen by "decision makers, media buyers and celebrities" who visit his office. Perhaps this will finally end this little mini-trend.

by Steve Hall    Jun-14-05    
Topic: Online, Strange



Axe Deodorant Graffiti Gets Buffed

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This Ain't My Graf

Street art site Wooster Collective summarizes (then alters the story for accuracy here) recent happenings in the world of corporate graffiti. Recently Time Magazine paid CopeII to create a graffiti billboard in New York. Earlier this week a graffiti artist was arrested in Chicago for buffing - covering up with black paint - another graffiti artist's work, commissioned by Critical Massive, for Axe Deodorant. This has caused a battle within the graffiti community. Graffiti wants to be art. Not commerce. But even natural graffiti artists need to make a living. Not to mention ad agencies which can't leave a single inch of potential media space untapped.

by Steve Hall    Jun- 8-05    
Topic: Guerilla, Outdoor, Strange



'Esquire' Taps Agencies to Cure Democratic Party

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Esquire magazine asked top ad agencies in San Francisco, New York and Columbus, Ohio, "How do you rejuvenate the Democratic Party?" Their three answers, published in the magazine's June "The Cure for Everything" feature, include shortening "Democrats" to "Dems" (Kirshenbaum Bond + Partners), adding a word to the first line of the Constitution (Goodby, Silverstein & Partners), and blending the "conservative" and "liberal" colors, red and blue, to illustrate unity in America.

more »

by Steve Hall    May-23-05    
Topic: Agencies, Strange



XM's Opie & Anthony Get CBS Reporter to Swear Live On Air

Radio personalities Opie & Anthony, continually pushing the envelope of decency, today, stood behind New York CBS 2 reporter had an intern stand behind Arthur Chien with an O & A sign shouting "XM Satellite Radio!" Chien, believing his network had cut aways to another feed, turned to the duo and shouted, "What the fuck is your problem?" Humorously, Chien did not know he was still on the air, live for all New Yorkers to see. Whoever has footage of this precious moment, please send it to us.

UPDATE: Video footage is here.

by Steve Hall    May-19-05    
Topic: Promotions, Radio, Strange










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