SnoreStop, the company that won an Ebay bid of $37,375 to advertise on Andrew Fischer's forehead for a month, is expanding its forehead advertising efforts an looking to find the next sucker or group of suckers to slap the company's logo on their head for a month.
SnoreStop promises a $37,375 month long contract as a grand prize and has invited people to interview to be the next SnoreStop headvertisement. This time, the company is looking to go beyond having their headvertiser simply wear a temporary forehead tattoo but to showcase their special talents, such as singing, dancing, modeling, stand-up, poetry, even snoring, that can help spread the SnoreStop message in a creative manner.
The first interview session will be held on August 12 from 9am-6pm at the Renaissance Hollywood Hotel in Los Angeles. Those interested can apply online at Monster, HotJobs or CareerBuilder to register for the event. Later, SnoreStop will offer Mid-West and East Coast interviews opportunities.
Having gone to trademark court to prove the word "TwattyGirl" is "not immoral or scandalous," let alone referential to a particular female body part, New York-based hedge fund executive Precious Marlowe (again, who names their kids like this?) has launched an apparel brand called TwattyGirl. According to the press release, the line is "designed for independent, sexy, bold, outspoken women from 18-45 and is inspired by the main character, TwattyGirl, in Marlowe's forthcoming novel – 'Bulletproof –Things Twattygirl Told You, But You Didn't Want to Hear.'" Of course, this whole thing is just a stunt to promote the book.
The line will include t-shirts with inspirational slogans or "twattyisms" along with lingerie, jewelry, baseball caps and greeting cards.
After a lashing by Jon Stewart, leaving CNN's Crossfire and finding a new job on MSNBC's The Situation with Tucker Carlson," the promotional staff behind Carlson's new show decide to go for inside humor by promoting the show on Stewart's The Daily Show with Jon Stewart.
the gigantic Olympic Clock in New York City's Union Square has begun counting down again as if New York City Olympic officials refuse to believe London was awarded the 2012 Olympics. Wishful thinking is one thing. Begging is another. Someone, please, rip this thing down! Of course, Circuit City is, for sure, loving the added attention.
Appreciate the Cheese calls attention to an image on a promotional website for the Washington Performing Arts Society which includes a picture of cellist Yo Yo Ma and an Indian dancer with her hands in a pose, called the Hanover High Shocker, that mirrors a common sexual hand motion a guy performs on a girl. While every possible hand configuration can't really be vetted for every ad created, this one, perhaps, should have caught someone's attention.
While this one isn't as blatant, another fast food marketers seems to want people to fornicate with its products. First, McDonald's ran a banner campaign with the headline "I'd Hit it." Now, Andrew Teman points to a Wendy's ad for its Chicken Sandwich which contains the headline "Do a Spicy Chicken Sandwich. Now, we all know there's an association between food and sex but we're not quite sure fast food falls into the category of mood-altering quisine.
Adland tells the story of a clueless Denmark Coke marketing manager who seems to be the last person of earth who knows the Internet is about linking one website to another. This manager, after forcing a Coke fansite to changes it's URL because it the Coke brand name in it, then asked fansite owner Andre Lund via email to stop linking to the Coke site with this oddball reasoning, "If you are to be allowed to link to a coca cola website (cocacola.dk) you have to send in a written application to us. I can not see that you have made such an application, and there is no agreement with you about this. So I have to ask you to remove the link to www.cocacola.dk."
Apparently, someone gave this marketing person a lesson in Internet 101 causing the Coke manager to relent and publicly apologize of the Coke site. It's hard to believe this kind of thinking still exists.
New York JWT ad exec Steve Coulson has launched the mother of all eBay ironies with his "Your Logo on my Golden Palace" bid. Poking fun at eBay's ability to catapult absolutely nothing to fame and Golden Palace's ceaseless appetite for all parts of the human body, the ad promises the winning bidder's logo will be placed on a small Golden Palace which will be displayed on Steve's desk and seen by "decision makers, media buyers and celebrities" who visit his office. Perhaps this will finally end this little mini-trend.
This Ain't My Graf
Street art site Wooster Collective summarizes (then alters the story for accuracy here) recent happenings in the world of corporate graffiti. Recently Time Magazine paid CopeII to create a graffiti billboard in New York. Earlier this week a graffiti artist was arrested in Chicago for buffing - covering up with black paint - another graffiti artist's work, commissioned by Critical Massive, for Axe Deodorant. This has caused a battle within the graffiti community. Graffiti wants to be art. Not commerce. But even natural graffiti artists need to make a living. Not to mention ad agencies which can't leave a single inch of potential media space untapped.
Esquire magazine asked top ad agencies in San Francisco, New York and Columbus, Ohio, "How do you rejuvenate the Democratic Party?" Their three answers, published in the magazine's June "The Cure for Everything" feature, include shortening "Democrats" to "Dems" (Kirshenbaum Bond + Partners), adding a word to the first line of the Constitution (Goodby, Silverstein & Partners), and blending the "conservative" and "liberal" colors, red and blue, to illustrate unity in America.