For five months, Jeff Tweiten has been waiting in line in front of the Pacific Science Center IMAX theater waiting to see the new Star Wars movie. And everyone has been talking about it. Is anyone this freakish? Brenner Thomas doesn't think so. In fact, he thinks Tweiten's presence in front of the theater, along with couch, Internet connection and weblog is all a marketing ploy to build buzz for the movie. After all, it's not like it's gong to be difficult to see this movies since theaters will have it running on half their screens. So Thomas's theory could very well be correct.
Long Beach real estate agent Wendy Heath decided it was time to spice up her real estate advertising so she's running a billboard on which she appears, wearing a bikini, with her dog, who asks in a thought bubble,
"Got Milk?" "Got Real Estate?"
While Heath loves the board, her real estate company, First Team, predictably, does not. First Team Manager Rich Rector was not pleased. "It is absolutely not something that First Team can be a party too. It is totally unprofessional. Would you look at this billboard, and ask, 'Is this the person you would want to represent you in the biggest purchase of your life?" Come on, Rich, live a little.
While reading through this eBay ad offering to place an advertisers message on the outer clothing of a baby for a period of one year, it's clear this baby is not being offered by your average everyday parents. The copy clearly connotes knowledge of advertising and reads like some sort of brochure. We hope this isn't some type of new, baby ad sales network in the making soon to be roaming the halls of maturity wards, tapping on the shoulders of unsuspecting parents and handing out business cards.
A Salt Lake City teaser billboard campaign for, it is assumed, a children's orthodontist containing the URL www.uglykids.info was taken down by Reagan Outdoor after many people, who typed in www.uglykids.com by mistake, were whisked to a page full of porn links. Sexually frustrated Utah resident jokes aside, the campaign, while pulled by Reagan, is still running on competing billboard company boards. The proper link leads to a site containing a video of children, filmed in shadows, confessing to the distress experience because of their ugly teeth.
Countering the NBA's fancy, action-filled Playoff promotional spots and claiming most basketball games, with lame halfcourt offense and 15 foot bank shots, are boring and unwatchable, quirky Wexley School for Girls Creative Directors Ian Cohen and Cal McAllister have created "To The Bank Y'all," a little video poking fun at the whole scenario. The video focuses specifically on the San Antonio Spurs who, while title winners, Cohen and McAllister claim play a very lame, conservative game. it's amusing enough.
flickr user strph brings to our attention this toilet paper promotion placed, appropriately, on a roll of toilet paper. While ads on a roll of toilet paper might not be so bad what with a captive audience and all, strph points out marketer's continual perception of consumers as idiots citing the coupon ad copy, printed in bold, "Please Remove Before Use." Perhaps this was just the marketer's cheeky way of telling consumers not to shit on their offer.
A thirty inch burrito, created by Clovis New Mexico eight grade student Michael Morrissey as part of an extra-credit assignment to create advertising for a product, was mistook by someone for a weapon causing a school lock down complete with street closings, armed police on building rooftops and freaked out parents. It wasn't until two hours after the pandemonium began when Marshall Junior High Principal Diana Russell gathered students and parents in the school auditorium to explain the mishap that everyone could laugh at the insanity of the whole event.
"The police saw it and everyone just started laughing. It was a laughter of relief," Morrissey said. "Oh, and I have a new nickname now. It's Burrito Boy."
In response to anger aimed at its American President James Dale over a profanity-laden letter he wrote to Chelsea bar owner John Libonati who banned 42 Below product from his shelves in response to a gay themed viral video the company produced a while back and which Libonati, who is gay, said is offensive and shameless pandering, 42 Below vodka bit back and has set up a website called, "I'm James Dale So Fuck You."
The site follows the original letter's profanity laden scheme and turns the whole thing into a profanity-laden, self-help advice site. Whether the viral in question is offensive, Libonati was paid by 42 Below (he informs us he was not) to initiate this as a stunt, James Dale is the dumbest company president in existence or whether this whole thing is a brilliantly planned marketing stunt, we may never know.
We do, however, marvel at the amazingly huge pair of balls 42 Below must have to move forward with a response like this one.
Seems Crispin Porter + Bogusky may be up to their viral tricks again for Burger King with this pseudo 911 call, currently making the blogosphere rounds, to some Sheriff's department. The entire call consists of some woman bitching to a police operator about the lazy ass service she's getting at a Burger King. Apparently, she ordered a Western Barbecue burger and got a plain hamburger instead. She wants the operator to send a police officer down to provide a bit of attitude adjustment for the drive through window worker who's too busy mopping the floor to help the woman out.
While amusing, these 911-like calls don't get out often and when that fact is combined with the product name's frequent mention, it raises our very jaded suspicions. However, since we and those of you reading this make our lives creating and dissecting this stuff, it's quite natural we'd be suspicious. But, the average person just doesn't care as much as we do about tearing this stuff apart and, likely, will see this recording as just a funny bit of humor to brighten their day. If that's the case, the Burger King and CP + B have accomplished their goals.
UPDATE: Nope, CP + B and Burger King are just lucky this time according to Snopes who did some digging and determined the call to be real.
While we're sure Vodaphone intended this image to convey the shock a woman might feel after having a snowball land on her face, others feel it's an expression of joy following receipt of a certain climactically delivered thrust of Christmas excitement. And who are we to disagree with such a brilliant assessment? In fact, advertising imagery should always be this attention getting.
The ad appeared in several UK papers Tuesday and The Register offered it's suggestion for a better tagline, "Free video messaging phone: because Santa comes just once a year." Nod to Rick for this.