This isn't creepy at all. To plug its aggressively pink N8 smartphone, Nokia's produced "Freedom," a music video that Influencia describes as "a mix of Lady Gaga, Rihanna and The Exorcist." Its frontliner is none other than Mattel's Barbie, circa 1950s or around the time the pointy bra was born.
Barbie appears in all her plasticine antiquated glory, outfitted in a pink the same shade as the N8, sometimes with garishly coloured hair, other times with Sharpie tattoos, at least twice with Nokia signs covering her mammaries, and a few times -- disturbingly enough -- lounged on top of an N8 amid a circle of her own disembodied limbs.
Here's one of those wack ideas masquerading as something novel. "Unbore Anything!" is an ongoing campaign for Carlsberg's still beverage Festis, whose name is already quirky enough to invite ideas of the same ilk.
Ever heard of Outaouais? Neither have we. And we still don't know where it is after watching this odd tourism ad for the place. Apparently it's in Canada somewhere. Where trains are invisible, roads go to Barcelona, waterfalls aren't famous, video games were inspired and the three largest conifer trees grow. or something like that.
The ad was created by Bleublancrouge. Yea. We'll leave the pronunciation of that one up to you.
Looks like Nokia is doing whatever it can to stay alive and the brand has enlisted Barbie to help. In a new ad, called Freedom, for the very girly Nokia N8 Pink phone, director Dave Wilson tells us he wanted to "celebrate the world of hot pink and the glamor that goes with it." You can check out both the making-of video and the actual ad below.
Of the music in the commercial, Wison said, "Being able to work with the Sugarbabes' Freedom as a soundtrack for the piece lent itself to the empowered personas that we'd created for the dolls." Good God what a load of ad blather! But, hey, the ad is kind of fun. Except for the fact Wilson gleefully twists Barbie's head all the way around as if she were Linda Blair in The Exorcist.
All to sell a phone. From a company that isn't doing so well financially and is rumored to be in talks with Microsoft over selling itself to the software giant. But hey, pink is the new success. Or success is the new pink. Or whatever...
As with any significant purchase, it always pays to shop around a bit before committing. That's the key message in this French commercial for JeChange insurance. However, the way they go about making the shop around analogy is, shall we say, a bit out of the norm for an insurance agency. But, this is France we're talking about and if stereotypical legends are to be believed, they are keenly attuned to the importance of sex...even if it doesn't end up being a deciding factor.
New York hotel, Yotel, is on the hunt for an efficient luggage handler. And with help from Cunning, the hotel held interviews to find the perfect bellhop. All manner of robots, from RoboCop to the Terminator to R2D2 to Number 5 to that Japanese robot to Data to AI boy to Roomba to Hal and many others were interviewed. Hilarious stuff.
Turns out the whole thing is a riff on the fact Yotel has an actual robot that stores baggage for guests. Pretty cool.
- Fish sing for depressing. Strange. Very strange.
- Two R/GA creatives, Fabian Berglund and Ida Gronblom. have just joined Wieden + Kennedy.
- A single click can help change the world. Some nice work that's part of the YouTube Cannes Young Lions Ad Contest. It comes from Schacar Aylon in Israel.
- Lymbix hopes to call attention to email misunderstandings and miscommunication with ToneCheck, a site that tests the tone of your email before you send it.
- If you were wondering why there were skeletons on the walk/don't walk sign in New York, here's an explanation for you.
There's strange commercials and then there's this commercial from production company OPC Detroit for Poker Wingman, a site which promises to be your wing man as you gamble your life savings away.
Every once in a while we need some luck. Every once in a while we believe rabbits feet will bring us that luck. And every once in a very great while that rabbit comes calling. And he wants his feet back.
We're going to go out on a limb here to say Walmart had nothing whatsoever to do with the creation of this video in which New Orleans rapper Mr. Ghetto, accompanied by two booty shaking dancers, prattles on about the wonders of shopping at Walmart. All we can say is it's pretty fucking strange. But it will likely get Walmart more for their money than any recent marketing effort has.
With almost 56,000 views on YouTube in one day, the video is equally liked and disliked by viewers. Predictably, several comments center on race and the sad state of rap. Over at Walmart, we have to believe the marketing folks are either high fiving each other right now or shaking their heads in embarrassment they're associated with this dreadful oddity.
We missed this one when it came out a couple of weeks ago but thanks to Copyranter, who published it today, we can share it with you now. We all know Stride gum has done some interesting work over the years, most notably, the work it did with Matt Harding who traveled around the globe to do his strange and contagious dance with the people of the world...all sponsored by Stride. Seriously fun and moving stuff.
This time, the brand, working with JWT which, sadly, just made staff cuts today, is going a bit darker. In a commercial that centers on a woman who just lost her husband and travels home with his ashes only to have them fall to the floor to discover...well...just watch the commercial to find out.
It's no feel-good Matt Harding video but it does smack you with the brand's message; Stride gum lasts a very long time.
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