Agencies Mizbala and twentythree created an eerie location-based campaign for If I Die, a Facebook application that lets people record a message that will only be published after they die. Of course, no one think they're going to die anytime soon so people needed a bit of prompting.
Mizbala used th APIs of popular location services such as Foursquare, Gowalla, Facebook Places, Twitter and Google Latest to track checkins all over the world. Once they located a person, they'd place a call to the location the person had checked into and asked to have the establishment to put the person on the line. Once they had the person on the line, they'd leave a creepy message and tell the person to go to the If I Die Facebook app.
You can check out the demo call to Mashable's Adam Ostrow in this video to see what it's all about. Did the campaign work? Oh yes it did. Without any advertising, the campaign received lots of press in newspapers, blogs, radio and TV coverage which resulted in an 800 percent increase in recorded messages being left on "If I Die".
But ask yourself. Do you really wants to be found this easily?
In a new campaign from Vitro for Newcastle Brown ale, difficult situations are somewhat alleviated with a sip of Newscastle which brings about the lighter side of dark. Which, of course, is a very good thing because no one wants to lose two ankles when they can lose just one or have to pay a lawyer a lot of money to get you out of jail.
As with all beer commercials, we're not quite sure how this sells beer. Unless, of course, the brand is trying to target loan defaulters and criminals. Which, come to think of it, may not be a bad approach. After all, people in such situations are under a lot of stress and alcohol is well known to, at least temporarily, alleviate stress. Right. Makes perfect sense now.
The best part of this CityCents commercial which lets us know the eighth commandment has been repealed and stealing is now perfectly OK is the disclaimer which reads, "Stealing is illegal. Don't actually steal anything, Thanks." You know. Just in case some moron thinks the eighth commandment actually was repealed and it's now OK to go rob your local convenience store.
The commercial was created by MGH for the Baltimore-based daily deal site which claims it's nothing like Groupon because it allows people to claim deals without putting any money down.
Seriously? Seriously? Who asks a chair to dance while at the beach? When do beach attendants open umbrellas in unison? When do complete strangers decide to join in and dance along? And when does it all suddenly turn into a scene from Inception, fast becoming the most tiresome and overused element in today's advertising?
When it's a silly commercial for Lipton Ice Tea...with Hugh Jackman who, by the way, actually, can dance. And because as we all know flash mob-like behavior is totally normal in advertising.
There's weird and then there's weird. And then there's really weird from Giovanni+DraftFCB and Hungry Man for ACERCA, some kind of healthy eating plan of health club or something. But don't you sometimes feel like that? Like there's a small part of you that just won't listen to you and just does whatever it wants no matter what you say? Well, now's you chance to kill that part of yourself so you can get on with the more healthy aspects of you life.
That's the question posed in this segment of Carlsberg's Unbore Anything campaign created by Akestam Holst. In this portion of a the campaign, which aims to eliminate boredom in Sweden, a gum-chewing home girl who's stuck in a sewer urges people to set up blind dates for their friends. If the hook up is successful, the person gets a free bottle of Festis.
The always amusing Who is That Hot Ad Girl blog has a collection of Publicis-created commercials for Bavarian Haus Lean Pockets which feature a woman named Briga Heelan who plays Heidi in the campaign.
Among the amusing scenarios which include train braiding and arm wrestling is a commercial about milk pong which nets Heidi a full on messy milk facial. Read into that whatever you choose.
In other "facial" news:
- One Sort of Facial Promotes Another
- Skittles Gives Girl Facial
- Vodaphone Gives Girl Facial For Christmas
- Sephora Gives Girl Facial to Sell Cosmetics
- As part of its 70th anniversary celebrations, Coach has tapped Gwyneth Paltrow as the face of its Fall 2011 and Spring 2012 international campaigns.
- The cheesiest lingerie ad you will ever see.
- R/GA thinks it's been ripped off by StarGroup. What do you think?
- Nautica is hyping its summer Nautica Concert Series with all manner of social media including a presence on Facebook.
- Mullen is out with new work for the Barnes & Noble Nook Color.
- Traveling dick urges us to have safe sex.
- Ogilvy has some fun with the Royal Wedding.
Babyfood maker Nutricia has launched a new line of food called Olvarit Ingredient which includes six varieties of meat or fish that parents can add to homemade vegetables or potatoes.
To celebrate the launch, Nutricia invited 20 babies to a tasting at De Pastorie, a Michellin-starred restaurant in Lichtaart, Belgium. Wait. What? babies tasting food at a restaurant? Now that's a good one! it's like baby sushi.
Thank you Dr. Betty Bottoms...and Copyranter...for calling attention to a seeming large problem among the female species: Butt Complex. Yes, apparently, women the world over have a tough time appreciating their booty the way it is and can't help but wish that had J. Lo butt. Or at least a Reebok Easy Tone butt.
Dr. Betty Bottoms is here to help. And Betty Bottoms ought to know. Her ass is quite fine. As is the rest of her. But we're not here to talk about Betty Bottoms We're here to talk about your ass, ladies. That's right. Get a good look at your ass. Check it out in the mirror. Take a picture of it. Rate it from 1 to 10. Does it hold up to your standards? Would you want your ass to be seen in a thong at the beach?
If you're not pleased with the shape of you ass, then we suggest you take Dr. Betty Bottoms' advice and go buy some Reebok Easy Tone shoes. Of course, this is all crap. Any shoe will do. You just have to work that ass. Exercise. Then strap that thong on, saunter down the beach and marvel at all the drool that hits the sand as you walk by.