Now that we all know wearing Diesel jeans makes you stupid, we can gleefully celebrate the continuation of this worshiping of stupidity with Diesel Island. Launched as a new nation of sorts, it's "a tropical utopia where the principles of the Be Stupid manifesto can thrive and flourish."
Having founded Diesel Island, the place, of course, needs an ad campaign to make the rest of the world aware of it. And that's just what a new print and outdoor campaign will do. The brand has high aspirations for this new nation and has dubbed it "the least fucked up country in the world"
Stupidity aside, we could sure use a bit less fuckery these days. See two other ads here and here.
The Bruins Bear is back again. This time he's following guys into the men's room and gicing them swirlies for disobeying the restroom code. Not that there was ever such a thing as a bathroom code to dictate through which you enter the bathroom but every once in a while you wish that bear was around when people in crowds get impatient and do stupid things.
If you're going to be a Bruins fan, you had better obey the rules. This ongoing campaign comes to us from Mullen.
Does anyone still use yahoo Mail? It would seem so given the fact, the brand is out with a new campaign touting unlimited storage and its slideshow feature. The first spot zeroes in on a guy who apologizes to his to his girlfriend through some sort of cartoon. We're not really sure what that's all about but Valentine's Day is approaching to we guess it's all good.
In a second spot, a daughter emails her dad a one line email that turns into a cartoon retrospective of the time they've spent together. This one line email, yes...one line, somehow touts Yahoo's unlimited storage. What does Yahoo Mail store now? Imaginary images and cartoons? That's some pretty cool shit, people.
Goodby, Silverstein & Partners created and Blacklist produced the campaign.
- Kids party in reverse to promote the American debut of the British MTV series Skins.
There are many ways to sell car insurance. But in Romania, the strategy requires lingerie. We're quite sure we'll never see a Progressive Insurance commercial with Stephanie Courtney prancing around in her underwear but America isn't Romania and using sex to sell here in America walks the very fine line between harmless folly and the degradation of women.
When it comes to selling candy bars, the first thing that comes to mind isn't necessarily a focus group populated by sharks who've just sampled some human cuisine and are commenting upon which human tasted better and why.
But, that's the direction in which BBDO went for a new Snickers Peanut Butter Squared commercial. Which, of course, begs the question, why sharks? We're pretty sure sharks aren't able to leave the ocean, hobble over to a convenience store and buy a box of Snickers Peanut Butter Squared.
A site called Things Real People Don't Say About Advertising include such gems as "Of course I'll spend 8 minutes of my life watching your branded content," "Cool! A banner ad!", "You know what I could go for? A mini-site that requires all of my computer's processing power" and "Fuck Yeah I'll Join the Conversation!!!!!!!!!!!!!!!!"
When you step back and take a look at the advertising industry and it's propensity to toss around buzz words and create things only those in the industry could love, it's not surprising these reactions are exactly the sort off things people, despite the industry's best efforts, would never say.
- With GeoTrust, security never looked so hot. Or repulsive depending upon which button you click.
- The New York Daily News has put together a collection of 98 ads which feature celebrities sharing lots and lots of skin.
- Microsoft has placed it's $1 billion media business into review. May the best shark win.
- On Tuesday, January 11 at 7PM at the Museum of Modern Art, The One Show will host an event to honor the best digital work of the past decade. You can view the winners here.
- SNL funnyman Bill Hader dedicates his wry best to figuring out everything you'd ever want to know about a Volkswagen in these spots on the VW Academy channel from Deutsch LA, directed by Jake Szymanski with Caviar Los Angeles.
Well, first of all, girls have been wearing pajamas to class for years. But, we're not talking about that style of pajama. No. We're talking Pajama Jeans, a pair of pants that's supposed to look like jeans but feel as comfortable as your favorite pajamas.
And what's a goofy product like that without a goofy infomercial to go along with it? Well, that's what we have for you here. The new pajama sensation! That look like designer jeans! With smooth butt-lifting design! They're like a sexy second skin!
Yes, ladies, don't struggle trying to pull your inflexible jeans up over your curvaceous ass. Run right over to the Pajama Jeans website and snag yourself a pair of forgiving Pajama Jeans. Your ass will thank you.
In yet another stretch, a Dutch Axe commercial tries to convince us its fragrance is so alluring it causes angels (the hottest, of course) to fall from the sky and smash their halos. Conceivably because they'd rather live a terrestrial life with an Axe spraying idiot rather than the heavenly life of the divine.
More likely, it's the overbearing stench of the stuff that's caused them to momentarily lose their balance in the clouds.
By now most of you have probably seen the T-Mobile myTouch 4G commercial called New Ride which apes Apple's I'm A Mac campaign. It's the one where the Hot Chick (naturally) tells the doofus (naturally) on a scooter her network is faster than his.
What you probably don't know, or don't care about...let's be honest here, is Paris Hilton was seen a couple of days ago at a photo shoot sporting a near exact replica of the skin tight body suit the T-Mobile Hot Chick wears in the commercial. The only difference, as compared to the more buttoned up T-Mobile Hot Chick, being the enormous quantity of visible cleavage bursting forth from within the confines of Hilton's suit as it strains to contain her bulging dirigibles
Fluke? Subliminal stealth marketing? Lucky break for T-Mobile? We can only wish. But, no. She's reportedly launching a motorcycle racing team.
And, yes. You would stare too.