Paltrow Does Coach, R/GA Copied, Dick Travels

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- As part of its 70th anniversary celebrations, Coach has tapped Gwyneth Paltrow as the face of its Fall 2011 and Spring 2012 international campaigns.

- The cheesiest lingerie ad you will ever see.

- R/GA thinks it's been ripped off by StarGroup. What do you think?

- Nautica is hyping its summer Nautica Concert Series with all manner of social media including a presence on Facebook.

- Mullen is out with new work for the Barnes & Noble Nook Color.

- Traveling dick urges us to have safe sex.

- Ogilvy has some fun with the Royal Wedding.

by Steve Hall    Apr-27-11    
Topic: Celebrity, Commercials, Social, Strange



Babies Taste Test New Baby Food

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Babyfood maker Nutricia has launched a new line of food called Olvarit Ingredient which includes six varieties of meat or fish that parents can add to homemade vegetables or potatoes.

To celebrate the launch, Nutricia invited 20 babies to a tasting at De Pastorie, a Michellin-starred restaurant in Lichtaart, Belgium. Wait. What? babies tasting food at a restaurant? Now that's a good one! it's like baby sushi.

by Steve Hall    Apr-27-11    
Topic: Strange



Dr. Betty Bottoms Has Advice For Your Ass

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Thank you Dr. Betty Bottoms...and Copyranter...for calling attention to a seeming large problem among the female species: Butt Complex. Yes, apparently, women the world over have a tough time appreciating their booty the way it is and can't help but wish that had J. Lo butt. Or at least a Reebok Easy Tone butt.

Dr. Betty Bottoms is here to help. And Betty Bottoms ought to know. Her ass is quite fine. As is the rest of her. But we're not here to talk about Betty Bottoms We're here to talk about your ass, ladies. That's right. Get a good look at your ass. Check it out in the mirror. Take a picture of it. Rate it from 1 to 10. Does it hold up to your standards? Would you want your ass to be seen in a thong at the beach?

If you're not pleased with the shape of you ass, then we suggest you take Dr. Betty Bottoms' advice and go buy some Reebok Easy Tone shoes. Of course, this is all crap. Any shoe will do. You just have to work that ass. Exercise. Then strap that thong on, saunter down the beach and marvel at all the drool that hits the sand as you walk by.

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by Steve Hall    Apr-25-11    
Topic: Strange



Dos Equis Offers Advice to Men on Approaching Women

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As a man who might approach a woman in a social situation, would it behoove him to throw caution to the wind and scream out loud at her? That would seem to be the stance of those who are offended by a new Dos Equis ad which carries the headline, "Approach women like you do wild animals, With caution and a soothing voice."

Writing in AdWeek/AdFreak (it's kind of hard to tell the difference these days), David Gianatasio said the ad "not only offends women but adds an extra layer of insult by showing the world's least interesting Great White Colonial Man swaggering around in the brush with a pair of tribesmen at his side."

We beg to differ, David. A healthy dose of caution and soothing suavity is always advised when approaching women. After all, men certainly don't want to risk getting their head bitten off, a suffering which, sadly, is perpetrated upon men by women far too often.

Better safe than sorry. Always good advice in our book when it comes to interacting with the opposite sex.

by Steve Hall    Apr-25-11    
Topic: Brands, Creative Commentary, Opinion, Strange



Severing the Apron Strings Never Looked So Painful

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This is just gross! Really, really gross! It hurts just to watch. It's an ad for Toyota Aygo and it's all about breaking the apron strings...so to speak. Ouch. Gross. Painful. But, of course, way too good not to share!

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by Steve Hall    Apr-21-11    
Topic: Commercials, Strange



Dental Ad Urges You Not to Let Things Die in Your Mouth

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Like a modern day Dark Shadows (well, at least until the midpoint reveal), this commercial for NHS Dentists in Portsmouth (that'd be England, not New Hampshire), takes issue with the sad state of a vampire's teeth as he's about to have his way with a woman...on a dark story night, of course.

Complete with biblical epicness, thunderous gloom...and a hot chick in lingerie does a wonderful job sucking us in until it slaps us in the face with the reveal which, truth be told, works quite well. Definitely not your average dentist commercial. Which, of course, is what makes it great.

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by Steve Hall    Apr-20-11    
Topic: Commercials, Strange



Kate Moss Does Donnie Darko

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In new commercial for Chilean fashion brand Basement, Kate Moos gets it on with a very Donnie Darko-like rabbit. But, much like the movie, it's all a kind of dream. Or is it? When Moss wakes up, she's surrounded by baby rabbits. Just what did she and Donnie Darko Bunny do in that dream?

Oh and that giant phallic symbol of a building at the beginning of the commercial? That didn't go unnoticed. Just in time for Easter.

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by Steve Hall    Apr-19-11    
Topic: Celebrity, Commercials, Strange



Nipples Cracked, Breasts Held, AdWeek Slapped

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- No doubt by now you've seen the royal wedding spoof T-Mobile did, right?

- And in other royal wedding news, there's this monstrosity from Papa John's pizza.

- Ladies? Ever suffer from cracked nipples? Now there's a cure.

- And while we're talking about breasts, here's some hand bra action for you in the form of a political ad.

- MediaPost covers the AdWeek relaunch. Well, that's only partially true. What they really did was take the opportunity to tell us how MediaPost is, like, way better.

- Even more hoopla on the Minority Report front.

- Evian brings back the dancing babies. Sort of. It's a sad follow up to the brilliant original.

by Steve Hall    Apr-18-11    
Topic: Outdoor, Publishing, Strange, Video



Mom Hops Into Girls' Underwear to Protect Them From Pervs

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Now this is twisted. And it falls right into that category we've seen so many times before. Racy ads that try to get you not to have racy thoughts but are, in a sense, racy themselves. We saw it in an ad that put big boobs on 12 years old girls, a tactic which was supposed to inform pervs that if they look at an underage girl as something more than what she is, that's a really bad thing.

Now we have What Would Your Mother Do underwear emblazoned with statements like, "zip it," "dream on," "not tonight" and, of course, "what wold your mother do. The goal is to, well, keep guys out of a girl's pants.

But it's a little weird that the brand hypes the line by saying on its website, "Boy shorts are hot right now. Slide into the right pair (we swear you won't find any better!), and good goddess, you're good to go."

Good to go. Hmm. Just what sort of message are they delivering here. Even creepier is the promotional video which entails a photo shoot during which a guy just leers at a girl the entire time like he can't wait to scream "I don't give a shit what your mom would do but I know what I want to do right now, baby!"

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by Steve Hall    Apr-18-11    
Topic: Cause, Strange



Skittles Expands Wacky Work to International Markets

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To support the expansion of its campaign to international markets, Skittles is out with three new commercials which are equally as whacked as recent domestic work for the brand. The new spots, created by TBWA\Ciat\Day New York will air in Western, Central and Eastern Europe, Latin America, the Caribbean and Asia.

The work is said to "have the look and feel of the current U.S. campaign, but at the same time it will rewind the clock to earlier, more elemental Skittles work."

And with man pigeons, small men in small closets and a bunch of wackos freaking out over a Skittle-spewing rainbow, we'd say the campaign is equally as whacked as any we've yet seen from the brand.

more »

by Steve Hall    Apr-18-11    
Topic: Campaigns, Commercials, Strange










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