Muscle Milk Will Make Your Body Awesome!

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Pereira & O'Dell is out with some sublimely goofy work for Muscle Milk. Super Bowl champion Clay Matthews and All-Star Left Fielder Ryan Braun star in the fictitious "You, Your Awesome Body, and You, Show" with a crazed host who can't keep his shirt on or stop freaking out about the athletes.

The spots will run though April 7 on ESPN, ESPN2, Fuel, Fuse, G4, MTV2, Versus and others. Radio and online will support the television effort.

Whacked.

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by Steve Hall    Mar-22-11    
Topic: Campaigns, Commercials, Strange



Whacky Lottery Promotion Benefits Comic Relief

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London-based creative agency (Beta) - yes, the parentheses are part of their name - is set to launch a series of TV ads for online bingo site Jackpotjoy.com, in support of Comic Relief's Red Nose Day.

English actress Barbara Windsor appears as the 'Queen of Bingo' to encourage people to play specially created Red Nose Day games. This is the first year Jackpotjoy.com is an official supporting partner of Comic Relief, with all profits raised donated to Comic Relief.

Breaking March on ITV, a series of commercials will feature Windsor at home surprising a host of celebrity callers including her Carry On co-star Leslie Phillips and old Eastenders enemy Larry Lamb. New celebrities will be revealed in different ads leading up to Red Nose Day on March 18.

All we can say is that this is some very weird and wacky work.

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by Steve Hall    Mar- 9-11    
Topic: Campaigns, Celebrity, Commercials, Strange



Old Blender Doesn't Take Kindly to New Skittles Blenders

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Skittles is out with a new installment of its Experience the Rainbow campaign. This outing, equally as weird as earlier efforts, touts a new product, Skittles Blnders. In the ad we see a man saying goodbye to his blender because, well, he doesn't need it any longer because Skittles has already blended his fruit for him.

Unfortunately, the blender doesn't take very kindly to being shoved aside in favor of the shiny new object and decides to wreak havoc on the guys house like some sort of kamikaze suicide pilot.

The effort comes courtesy of TBWA\Chiat\Day in New York

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by Steve Hall    Mar- 7-11    
Topic: Strange



Chinese Boob Clamp Creates Epic Cleavage

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And you thought we were obsessed with boobs? Clearly, you haven't met the Chinese. Or the Japanese. But in this case, we're taking about the Chinese and a commercial for a line of...hmm...what shall we call it...boob wear that miraculously gives a woman epic cleavage.

Actually, it's not all that miraculous. It's just a corset that squeezes the crap out of your boobs so that even a woman with an A cup can have drool-inducing cleavage. Kind of like the bra a traffic manager we knew a while back always wore. The thing looked painful. But it did make her boobs look huge and her cleavage endless.

The things women will do...oh wait...it's all mens' fault. If men didn't obsess over boobs, women would just wear comfortable, baggy tops without a care in the world how their breasts appeared to others.

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by Steve Hall    Mar- 4-11    
Topic: Racy, Strange



Volume is More Important Than Cup Size

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You've got to love those crazy Asians. Of course, to be fair, when they look at American culture, it's quite likely they think we're just as crazy. But in how many countries is it OK to hold a contest to determine which girl is the best "bagel face?"

In Korea, a girl who is a bagel face is described as having the best combination of baby face and hot body. And actress Shin Se Kyung, with her "innocent" yet "curvy in all the right places" figure has scored the top spot.

Currently, Shin Se Kyung can be seen in a series of commercials and print ads for lingerie brand Vivien. And the commercials, which broke February 21, are just as crazy as the whole bagel face thing.

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by Steve Hall    Feb-25-11    
Topic: Commercials, Racy, Strange



Is That Necklace Talking to Me?

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We suppose there's a lot of ways to sell jewelry. Oh wait, there's not. It has to be one of the most boring ad categories ever to have sucked the life out of creativity. But that's not what we're talking about right now. No. We're talking lottery.

Yes, lottery. Lottery with jewelry. And not just any jewelry. Talking jewelry. And not just any talking jewelry. Take a look at this Cactus-created Colorado Lottery Cool Millions ad and ask yourself why you didn't think of it first.

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by Steve Hall    Feb-24-11    
Topic: Commercials, Strange



You Will Like This Film Festival or Your Hand Will be Cut Off

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So DraftFCB in Lisbon came up with an interesting way to leverage awareness of social media to promote the sponsorship of a film festival. To call attention to Jornal de Noticias' sponsorship of the 31st FantaPorto Oporto International Film Festival, the agency did a little modification to the Facebook Like icon bringing it more in line with the subject matter of the film festival.

Like it or die. Or something like that.

by Steve Hall    Feb-21-11    
Topic: Events, Strange



esurance Gets Goofy With Disco References and Dating Profile Hijacking

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The approach behind two new commercials in esurance's Techie/Feely campaign is described thusly, "Sometimes you just want to hop online and make a quick adjustment to your policy. Other times you need a smart, helpful person on the phone to help you."

The commercials, which break February 28, were created by Duncan/Channon and are some of the weirdest insurance commercials we've seen. We thought the Progressive commercials with Stephanie Courtney were weird. They're nothing compared to these.

We get cringe inducing disco references, dating profile hijacks and awkward hand/mouth gestures. But...the point is made. esurance is all about getting people a discount. And that point is made loudly and clearly.

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by Steve Hall    Feb-17-11    
Topic: Campaigns, Commercials, Strange



Laphroaig Scotch Whisky Will Tip Your World Sideways

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Here's the weirdest liquor commercial we've ever seen. A weary traveler on a brink winter day stops into a tavern and has a glass of Laphroaig Scotch Whisky. And when he does, an alternate, surreal world reveals itself. A world that's controlled by how much the man tips his glass.

OK, nothing like promoting just how trashed whiskey can get you. That aside, we do like the nod to that momentary sensation and wandering thought which comes over you when you do consumer a glass of fine scotch whiskey.

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by Steve Hall    Feb-15-11    
Topic: Commercials, Strange



Cheerleaders Wears Tampons With German Engineered Trickle-Proof Technology

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We've seen this cut-through-the-silliness approach to feminine hygiene before but this one's different. It has a cheerleader! Yes, a cheerleader. A cheerleader whose Tampons hold 97 percent more and have German engineered, trickle-proof technology.

This bit of light-hearted silliness comes to us courtesy of Ogilvy New York.

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by Steve Hall    Feb-11-11    
Topic: Commercials, Strange










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