Aflac today announced plans for a nationwide casting call to find a new voice for the Aflac Duck. The company plans to hold auditions in six cities across the US during the first week of April.
Live auditions will be held in New York City, Los Angeles, Chicago, Las Vegas, Austin and Atlanta. The online casting call is open today and will remain open until April 1, 2011 at midnight Pacific time.
Since 2000, the Aflac Duck has appeared in 52 television ads and numerous radio ads and is said to have increased brand recognition from slightly more than 10 percent to 93 percent. The Aflac Duck is also a symbol of the company's philanthropic cause which has raised more than $62 million for the treatment and research of childhood cancer.
The spin cycle of sadness. All we are saying is give socks a chance. I'm the Johnny Appleseed of missing socks. They're like sweaters on your feet. Kumbaya, my socks. If we're not careful, there's going to be a sockpocalypse.
As a follow up to its clever debut video, LBi has launched its second Sock Loss video for GE. The new PSA is for L.O.S.S. (Laundered and Orphaned Sock Society), continue to explore the mystery behind loss socks and why there always seems to be one missing.
Pereira & O'Dell is out with some sublimely goofy work for Muscle Milk. Super Bowl champion Clay Matthews and All-Star Left Fielder Ryan Braun star in the fictitious "You, Your Awesome Body, and You, Show" with a crazed host who can't keep his shirt on or stop freaking out about the athletes.
The spots will run though April 7 on ESPN, ESPN2, Fuel, Fuse, G4, MTV2, Versus and others. Radio and online will support the television effort.
London-based creative agency (Beta) - yes, the parentheses are part of their name - is set to launch a series of TV ads for online bingo site Jackpotjoy.com, in support of Comic Relief's Red Nose Day.
English actress Barbara Windsor appears as the 'Queen of Bingo' to encourage people to play specially created Red Nose Day games. This is the first year Jackpotjoy.com is an official supporting partner of Comic Relief, with all profits raised donated to Comic Relief.
Breaking March on ITV, a series of commercials will feature Windsor at home surprising a host of celebrity callers including her Carry On co-star Leslie Phillips and old Eastenders enemy Larry Lamb. New celebrities will be revealed in different ads leading up to Red Nose Day on March 18.
All we can say is that this is some very weird and wacky work.
Skittles is out with a new installment of its Experience the Rainbow campaign. This outing, equally as weird as earlier efforts, touts a new product, Skittles Blnders. In the ad we see a man saying goodbye to his blender because, well, he doesn't need it any longer because Skittles has already blended his fruit for him.
Unfortunately, the blender doesn't take very kindly to being shoved aside in favor of the shiny new object and decides to wreak havoc on the guys house like some sort of kamikaze suicide pilot.
The effort comes courtesy of TBWA\Chiat\Day in New York
And you thought we were obsessed with boobs? Clearly, you haven't met the Chinese. Or the Japanese. But in this case, we're taking about the Chinese and a commercial for a line of...hmm...what shall we call it...boob wear that miraculously gives a woman epic cleavage.
Actually, it's not all that miraculous. It's just a corset that squeezes the crap out of your boobs so that even a woman with an A cup can have drool-inducing cleavage. Kind of like the bra a traffic manager we knew a while back always wore. The thing looked painful. But it did make her boobs look huge and her cleavage endless.
The things women will do...oh wait...it's all mens' fault. If men didn't obsess over boobs, women would just wear comfortable, baggy tops without a care in the world how their breasts appeared to others.
You've got to love those crazy Asians. Of course, to be fair, when they look at American culture, it's quite likely they think we're just as crazy. But in how many countries is it OK to hold a contest to determine which girl is the best "bagel face?"
In Korea, a girl who is a bagel face is described as having the best combination of baby face and hot body. And actress Shin Se Kyung, with her "innocent" yet "curvy in all the right places" figure has scored the top spot.
Currently, Shin Se Kyung can be seen in a series of commercials and print ads for lingerie brand Vivien. And the commercials, which broke February 21, are just as crazy as the whole bagel face thing.
We suppose there's a lot of ways to sell jewelry. Oh wait, there's not. It has to be one of the most boring ad categories ever to have sucked the life out of creativity. But that's not what we're talking about right now. No. We're talking lottery.
Yes, lottery. Lottery with jewelry. And not just any jewelry. Talking jewelry. And not just any talking jewelry. Take a look at this Cactus-created Colorado Lottery Cool Millions ad and ask yourself why you didn't think of it first.
So DraftFCB in Lisbon came up with an interesting way to leverage awareness of social media to promote the sponsorship of a film festival. To call attention to Jornal de Noticias' sponsorship of the 31st FantaPorto Oporto International Film Festival, the agency did a little modification to the Facebook Like icon bringing it more in line with the subject matter of the film festival.
Like it or die. Or something like that.
The approach behind two new commercials in esurance's Techie/Feely campaign is described thusly, "Sometimes you just want to hop online and make a quick adjustment to your policy. Other times you need a smart, helpful person on the phone to help you."
The commercials, which break February 28, were created by Duncan/Channon and are some of the weirdest insurance commercials we've seen. We thought the Progressive commercials with Stephanie Courtney were weird. They're nothing compared to these.
We get cringe inducing disco references, dating profile hijacks and awkward hand/mouth gestures. But...the point is made. esurance is all about getting people a discount. And that point is made loudly and clearly.