OK so blowing up kids in a classroom didn't go over so well but when it comes to using menacing alligators to sell rum, all is well. And funny.
In this commercial for Bundaberg Rum, which, for a few seconds gets lost in an overly long and complex set up, a man, looking to make a putt, is aided by the very gentleman who invented Bundaberg Rum...from an oversupply of molasses.
Just watch. The spot works. at least it works for us. We have no idea what PETA's stance on this will be though.
Colle + McVoy is out with a series of videos featuring a fish named The Bassador. The videos are aimed at getting more people to fish. The Bassador is described as "a cold-hearted talking fish who, simply put, doesn't think very highly of anyone, or anything." And his videos aim to "taunt, mock and challenge people to see if they're up to the task of becoming an Anglers' Legacy Ambassador, a program that taps into people's passion for fishing by asking them to take a pledge to introduce the sport to someone new."
So if you're into taking fish - this one's a bit slow and droll - then check out the series below after the jump.
- Verizon, with help from Powered, is out with Room to Learn, a social media website that aims to help consumers deal with their digital lifestyle.
- New York Festivals has just announced its Call for Entry for the 2011 New York Festivals International Advertising Awards.
- ON Media Group created a 3D projection on the El Capitan Theater to promote ABC's No Ordinary Family.
- Yea, Chevron.
- When Harry Met Sally while eating popcorn.
- Do you love your car as much as this land Rover commercial loves itself?
- The Super Bowl isn't enough for GoDaddy. Nope. It has to have its own bowl, the GoDaddy Bowl. It's taken over sponsorship of what was previously known as the GMAC Bowl.
- Handless model goes topless for cause group.
- WebMediaBrands has launched a new ad school, Mediabistro Creative Pro, a subscription service for creatives looking for affordable training programs.
- Williams Helde is out with its Digital Media Playbook.
- The One Club today announced the second quarter finalists for One Show Interactive
This semi-recent commercial from Fisher Wallace Laboratories which calls attention to the company's medical device which is said to treat depression without the use of drugs. It's unlike any drug commercial you've ever seen. Because, well, it isn't selling a drug and, therefore, isn't burdened with all that disclaimer crap that usually fills up more that half of a DTC commercial.
Of course the name of the product, the Fisher Wallace Cranial Stimulator doesn't exactly instill much confidence the thing will actually work.
Sometimes commercials are so weird, they need no commentary. They just need to be experienced. Such as this commercial for Labrad which offers up a sexy woman (Ancilla Tilia) in a short, cleavage-bearing lab coat and a guy's head that, well, just watch. Weird
There's a few ways to sell auto glass replacement. Most are boring and forgetful. While this Apple Auto Glass campaign from Jan Kelly Marketing may not end up becoming the most memorable, it gets points for being one of the strangest. By associating meticulousness, safety conscious behavior with a dented windshield, Apple Auto Glass gives us reason to remember. That or we'll just be continuously reminded there are just a lot of weird people in this world.
It's never polite to laugh at stupid people but when they're actors playing dumb, we guess it's OK. So have fun with this Sony Ericsson video in which three less-than-smart hotties babble on as only bimbos pretending to be stupid can babble. One wants to push a button on her phone to take a shower. Another wants to connect to her dogs and a third, well, she can't even get a coherent thought out. The whole thing's fairly comical.
But our favorite part is when Britney bounces bodaciously while finally getting her thoughts together ("If you're not tech savvy...) at the :40 mark. Now if someone could just make an animated gif of that.
UPDATE: Thanks Dare Digital. Here's Britney doing her bounce.
You know when you see some street freak or maybe it's even your friend acting so beyond weird that you blurt out, "what planet are you from?" Well, Planet Fitness has tapped into that sentiment and in its first commercial for the client, Mullen gives as yet another example of the "what planet are you from" scenario.
In the ad, we see a a guy signing up to join Planet Fitness. But, he's just not any guy. He's a bit off. He's a bit full of himself. He's a bit in need of the guys in white coats with a strait jacket. But the cute Planet Fitness employee doesn't freak out. She just sits quietly as this man does, apparently, what he needs to do to make himself feel he's the man he really is.
You know those people with gray hair and wrinkles? Come on, you know who we're talking about! It's not like they're just inconsequential bumps on a log. They're the elderly! They're your grandparents! They've been through a lot of shit and they deserve your respect and attention. Which, apparently, is the goal of this PSA.
But, sadly, all this ad seems to accomplish is to cement the notion that young people, once and for all, are just bothersome idiots.
My how far we've come since the Million Dollar Homepage. Carl and Amy Martin, along with their two children Layne and Kaitlyn, are selling themselves to advertisers. The family has launched The Billboard Family, an offering that allows advertisers to own the Martin's lives.
For advertisers who buy in, the Martin family will wear a brand's t-shirt "all day long, taking loads of photos and videos. We then promote your company online on Facebook, Twitter, Flickr, YouTube, and our Website, as well as to all of the many people who ask us why we are all wearing the same shirts."
And like others of its ilk, the cost for a brand to participate increases as the year goes on. No brand has bought in yet but stranger things have happened.
It's one thing for a guy to sell his wardrobe or his forehead or hot chick to sell her body but for a family to sell themselves...and their kids. We're just not sure about this one.