Because as soon as you stop thinking about football you start thinking about women again. It's true. Axe says so.
It's that simple.
And we're not even going to get into the whole women as on-demand play things thing.
Because they are.
In the fantasy-addled minds of most men.
I scream. You scream. We all scream for ice cream. Oh...sorry. Actually, no one's screaming in this Proximity-created commercial for AMP Energy. Well, maybe they are. It's just that we can't hear them as they run through the office in slow motion like crazed zombies as an ice cream wielding robot dispenses the frozen stuff as if its lost bladder control.
The office workers, who clearly need something to spice up their Monday morning, engage in some kind of ritualistic group foodgasm while the stunned boss wonders who the hell he's employed.
This is funny and stupid all at the same time. Funny because it's always fun to watch people act like idiots in a crisis situation. Stupid because in this day and age of mobile connectivity, people would actually engage in this sort of idiocy during a crisis.
But funny and stupid go hand in hand here because we're talking about a commercial. And if there's one thing commercials do well it's making people look stupid so the rest of us can laugh at them.
Somewhere in this idiotic hilarity is a promotion for the LG Ally and Iron Man 2.
Feel fabulous, not flabulous, ladies. That's the message from Belle Bouton who is helping Mama Mio pimp its Get Waisted Body Shaping Serum.
Yea. It's all a little bit weird.
Attention ladies with cleavage. Do you struggle will ill-fitting tops? Sick of leering men staring down your blouse? Tired of layering to prevent spillage?
Then let us introduce you to Cami Secret. It's like a doily for your cleavage. Seriously.
- It's global branding of another sort: How Americans See Europe.
- If you want to see a bad Photoshop job. Or if you just want to see a hot woman in her bikini.
- More from the lady who loves to create ads inside Second Life which feature but, busty avatars.
- An old Old Spice ad.
- Not new but worth a look. Agency (almost) shoots kitty to illustrate the qualities of good advertising.
- Thought: If social media didn't exist, would P&G have the problem they are currently having with their Cruisers and Swaddlers diapers?
So you're Cadbury. Among other things you make ice cream. But wait. Maybe people don't know you make ice cream. So what do you do? You give everyone an ice cream cone and ask them to eat it while riding a roller coaster. Yes. Things get messy. Very messy.
Hmm. So in the face of Google launching a free turn by turn navigation service, what's a poor navigation company like TomTom to do? Well, use gimmicks. Yes, gimmicks. But the real question becomes do you want free navigation or do you want to pay a hefty sum but get to hear Darth Vadar tell you when to take your next left?
I am not your father so I can't tell you what to do. You'll have to make your own decision.
Perhaps it's just us. Yes, it's definitely just us. But we thought we'd put it to the test anyways. So we made one of several daily trips to the Adrants ad server to check something out and as we were, we saw the banner to the left. We also saw boobs. And we're like, "What's a pair of boobs doing inside the Adrants ad server?" And then we thought, "Wait, this is Adrants. The salaciously sexist Adrants. There's boobs everywhere. Why not in the ads as well?"
And then we looked closer. And actually read the headline (yea, we're easily distracted by pictures). And realized we were looking at a knee. Yea. A knee. And then we quickly called the psychiatrist to make an appointment to address this apparent obsession we have with boobs.
We all know sex sells, right? Or at least we like to think it does, studies be damned. And we all know some people don't like the use of sexual imagery in ads so they try to censor it. Marketers, ever the ones to twist a meme to their favor, have taken to "censoring" what really doesn't need to be censored just to make the whole thing sexier than it really is.
The latest entry in this game is a campaign from Grey in Mumbai which pitches Anne French skin cream as being so effective, the results have to be pixelated.
Yes. Don't you wish your legs were that hot?