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Hypios, a company that uses intelligent crowdsourcing to help solve R&D problems, has put forth its first annual A Problem to Love promotion. To the people who solve two of the "world's most compelling problems," Hypios will award a total of $50,000.
Problems can be submitted to the site for consideration and approval as determined by visitors to the site. Some of the current problems are how to make biodegradable non-polluting batteries and a model for frame dragging (whet ever that is) that is consistent with Einstein's theory of relativity.
The two top problems will be posted on the site. The first, chosen by a Hypios jury, ill be awarded $30,000. The second, chosen by the public, will be awarded $20,000.
While this kind of geekery might not be suitable for everyone out there, Hypios Founder and President Oussama said, "We put our heads together to consider what the ideal gift would be to problem-solvers for Valentine's Day. And then it hit us: what about two fewer problems in the world? 'A Problem to Love' embodies every problem's quest for the perfect solution."
How very romantic.
Love this new French Connection video called "The Man." It casts aside all the over the top blather we see in far too many fashion ads. In this one, we have a man. And he has clothes. And he is a regular man. Well, a regular man with a (fake?) beard who can't seem to get the elevator to work. But a man with a fashion sense none the less. Just, thankfully, not for sequins. Which is really code for over the top fashions brands try to sell me but only end up selling to the three people who actually respond to their ads in GQ.
Ladies, you might want to be careful with Heineken's new Ber Gloss. It might be one thing to attract your man with the scent of beer like a Neanderthal attracted to his woman after a week-long hunting and gathering trip. It's another thing entirely when complete strangers walk up to you and start uncontrollably kissing you.
Yet another ad which portrays men as idiot savants who are easily manipulated by beer and the chance of sex with hot, unattainable women.
Might as well capitalize on the axiom though. The way to a man's heart is through his stomach...or his penis.
In a witty jab at "smell like a lady" mens' fragrances, Old Spice whips out a full on man's man to tell us what real men are all about. Sadly, ladies, your man isn't this man and he can't give all the wondrous things the man in this commercial can. Unless, of course, your man uses Old Spice. And sits on a horse. On a beach. With diamonds. And tickets to "that thing you love."
This commercial is funnier than any Super Bowl commercial in recent history. It pokes fun at the competition without being too negative. It acknowledges the fact Old Spice is far from one of those fancy schmancy fragrances you can buy for $100 per ounce. And it celebrates the fact all men need not smell like a Metrosexual a please their women
OH MY GOD! Little girls! In "lingerie!" Posing next to a stripper pole! Alert the blogosphere! Call out the cause groups! Notify the evening news! What, wait, why?
Everyone is in an uproar over the 9-year-old sister of Miley Cyrus and some other young girls posing around a "stripper pole" for a line of children's clothing. Everyone jumped to the immediate conclusion: the clothing is lingerie and the marketer is into kiddy porn.
Untrue says Oooh, La La! Couture Founder Annie Dugourd. "The story is completely false...it's a total lie...we don't make lingerie. We just make tutu dresses, tank tops attached to tutus."
Dugourd blames Perez Hilton for blowing the thing out of proportion.
Of course, underage dressing like like they appear to be looking for more than just an innocent pat on the head is entirely another issue.
Story trail: Adland, Boing Boing, CNBC, CNBC, Perez Hilton.
Everyone. Take a deep breath. Exhale. Relax.
Now go on with your boring day.
In the "Did they really do that" category comes this bit of not so subtle word play from Spirit Airlines. Furthering its middle school boy locker room sense of humor, the airline follows its MILF-themed "Many Islands, Low Fare" witticism with "Many Unbelievably Fantastic Fares"
Yes, we are now muff diving for low air fares. Upon banner clickage, you are told "you are almost there." Yes, boys, you're almost a rug muncher. See? Even we can be rude and crude. And lame. And kinda funny too. Whatev.
Tip to ischafer.
Montana must be a really interesting place to live. It seems the state has a serious case of schizophrenia. And It appears to be the only place in the country where you can simultaneously die a horrific methamphetamine death and win the lottery Teletubbies-style. That is if the state's advertising is any indication.
Take this latest work from Citrus for the Montana Lottery. It's hippy dippy, animated style makes it hard to believe anyone in the state has ever heard of aspirin no less methamphetamine
Seems everyone wants to be GoDaddy these days. With yet another Super Bowl approaching, more and more advertisers are releasing the "banned" versions of their commercial online where standards and practices aren't so stringent. Now it's kgb's turn.
kgb is an SMS service that lets people text questions and get answers so they don't end up looking like an idiot in front of their friends. Or, in the case of this commercial, with their head up their ass.
Yes, indeed. Some combinations are very funny. Others not to much. In this new campaign from Sydney-based Three Drunk Monkeys for radio station Nova 969, a new morning team is promoted by highlighting odd combinations. Like a cow and a man on a tennis court, a woman with balloon hands performing a vasectomy and hot twins having a barbecue with a cannibal.
It's up to you to decide whether or not these combinations are, in fact, funny or just strange.
Seems South Korea knows how to make great bedwetting ads. Last week Copyranter highlighted an ad that showed, in vivid color, the dreams of a boy peeing all over the place and enjoying it. This week, GoodNites agency, Diamond Ogilvy, pokes fun at a recent Georgio Armani ad that featured David Beckham.