Cheese Monster Gets Ripped to Shreds

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We don't know what's stranger in this new commercial from BBDO Toronto for Parmalat Canada. The fact the kids tear apart a cheese monster as if it were a visitor getting skinned on V or the fact the whole thing is a cheesy (oops) version of a Godzilla flick. Either way it's a weird spot. But maybe that's the point. It definitely catches attention.

by Steve Hall    Apr-27-10    
Topic: Strange



Butterfingers Likes Big Butts As Much As Burger King Likes Square Butts

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Couldn't get enough of Crispin Porter + Bogusky's creepy I Like Square Butts? Worry not. You can get it all over again courtesy of Butterfingers and its Butterfinger Defense League. Yup. It's yet another "reimagination" of the classic Sir Mix-A-Lot big butt anthem.

This time, we get Erik Estrada, Lou Ferrigno and Charisma Carpenter doinf what they do best; playing the typecast roles we've all become familiar with. Estrada does his Chips thing. Ferrigno does his hulk thing and Carpenter does her sexy cheerleader thing.

Do over or not. It's kinda funny. And besides, the three of them need the work. And it's way easier to copy another brand's work than it is to create something new. All good all around.

by Steve Hall    Apr-26-10    
Topic: Brands, Commercials, Creative Commentary, Strange



Chainsaw Retrieves Nails From Cow's Stomach

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We're not sure how much PETA cares about cows or if the bovines have their own cause group to attend to their cud chewing ways but we're sure someone out there will find this Heimat (Germany)-created, Stink-produced commercial for Hornbach Home Improvement Superstores.

Of course, any cow that decides to eat nails has got what's coming to it.

by Steve Hall    Apr-26-10    
Topic: Commercials, Strange



Switzerland Really, Really, REALLY Wants You to Visit

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Switzerland's too classy to ask the rest of the world, "Where the bloody hell are you?" so it has gone about encouraging tourism with a more subdued approach. As if on some sort of mythical mission of grand importance, two men - to the all wrong Bonanza or Big Valley-style soundtrack - carry a rock over the countryside as if the rock's destination were crucial to the survival of the human race.

Unfortunately, all they end up doing with the rock is dumping it in a stream so hikers can set foot on it to cross the stream. All of this grandeur is meant to convince us just how much effort the Swiss go to to make their country perfect for hiking holidays.

But isn't hiking all about exploring the unknown, uneven natural-ness of the countryside. This commercial might as well scream, "We have hiking Interstates all across our countryside so you don't have to get your shoes wet!"

more »

by Steve Hall    Apr-23-10    
Topic: Commercials, Strange



Drooling Baby Satisfied With Breast Milk

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For a truly strange...or over the top disgusting...take on the whole breast feeding thing, be sure to check out the latest from the Ohio state health department which has a drooling baby truly satisfied with his intake of breast milk.

by Steve Hall    Apr-19-10    
Topic: Outdoor, Strange



Film Festival Promises Not to Hold Your Bladder Hostage

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OK so this is gross. Riffing off Hitchcock's statement regarding the proper length of a film when he said, "The length of a film should be directly related to the endurance of the human bladder," Barcelono-based Atletico International has held a bladder hostage in a promotional video for the MECAL Short Film Festival. They're touting it as "the world's first bladder friendly festival." Funny. Gross. Weird. All in one.

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by Steve Hall    Apr-19-10    
Topic: Industry Events, Strange, Video



Taking Pictures of a Man's Chest is Now Defined As Sexting

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The whole Microsoft sexting thing? A total joke. It wasn't sexting and that wasn't a breast. Relax people. Seriously? If you haven't yet heard, an ad for Microsoft's new Kin shows a guy sticking his phone up his shirt to take a picture. He then sends it to a girl who "marvels" at his seemingly incredible "breasts." So says Consumer Reports writers Mike Gikas and Paul Reynolds.

Once again, dudes. Guys don't have breasts and sending a picture of a guy's chest does not constitute sexting.

The most surprising thing about this non-issue is that Microsoft actually thought what these guys had to say had merit and removed the "offending" scene from the ad. Stupid.

by Steve Hall    Apr-19-10    
Topic: Brands, Policy, Strange, Worst



Creepy Tobacco Dudes Kicks Bunny Out of His Home

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Well here's a new way to convince people to stop smoking. Forget the idea the things can kill you. That's just so yesterday. No. The new way to tell people smoking is bad for you is to pull out a man in a bunny suit and kick him out of the forest becasue 1.5 million trees are cut down every day to make cigarettes. Yea, it's the new green approach to ant-smoking campaigns. And who said there were no more new ideas. Oh yea. Us. Sorry.

Richmond-based Barber Martin Agency created the work for the Virginia Tobacco Settlement Foundation. The spot was directed by LIMEY director Adam Cameron.

by Steve Hall    Apr-14-10    
Topic: Cause, Strange



Stanley Steemer Calls Attention to Human Oddity

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As with most things video, the fun is in the outtakes and that truism is no different with this new Stanley Steemer multi-spot campaign. The commercials chronicle the experiences of two Stanley Steemer technicians as they go through their days.

In one ad, a technician has an emotional breakdown when he pulls up to a roll of needlessly discarded carpet. Another spot highlights an alpaca, a living room and the importance of knowing where a stain comes from. And another features an unfortunate aquarium mishap.

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by Steve Hall    Apr-13-10    
Topic: Campaigns, Strange



MasterCard Celebrates End of Recession With Total Eclipse of the Heart

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Can you say corny? Mastercard can in this new commercial featuring Bonnie Tyler and a very surprised shopper named Neville. Apparently to make the UK aware of the issuer's rewards program and to herald the end of the recession, Neville is subjected to all manner of gospel craziness to the tune of Tyler's Total Eclipse of the Heart.

Yea. There's a flying Tyler, rollerskating angels, a giant Nevile statue, pyrotechnics, a jet pack powered guitarist and a dog driving a miniature car. Oh, and rose petals too. And balloons. And banners. And, well, it's just weird.

Of course, what credit card company wouldn't be overjoyed people are starting to spend again? And, being the greedy sons of bitches they are, they're going to get back to taking every opportunity they can to encourage people to spend more money they don't have.

Thanks for the freak show, McCann London.

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by Steve Hall    Apr-13-10    
Topic: Commercials, Strange










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