As if we weren't already lazy enough what with voice activated menus and all manner of click and swipe, we can now sit on our ass even longer and have a radio ad dial our phone for us.
And come on! It takes more energy to get the phone than it does to dial it. This seems like a lot of work: Getting off your ass to get the phone. Pushing the button for a dial tone. Holding the phone up to the radio's speaker. And actually being able to make the decision you want to dial the phone with just thirty to sixty seconds of advance warning.
Oh right. We don't have to write the number down and we don't have to waste any valuable brain power to remember the number so we can then dial it if the radio spot didn't do it for us.
And the march towards Idiocracy continues.
And what's with the strange Barry White-ish voice over on the demo video?
And...just becasue technology makes it possible doesn't mean we should do it.
Overheard on facebook: "MORON OF THE DAY: So this guy emails me saying he wants to 'advertise'. I say we do not sell text links to avoid Google penalties. Here is his response: 'Internet is not based on Google. But rather Google is just a part of it. Good luck.' LOL, idiot you are trying to buy links from me to rank in Google!"
What was it we were saying about Idiocracy?
Hey, the colon is located in the ass region so why not promote the cause by calling attention to the area? Which is exactly what the Canadian Colorectal Cancer Association hopes to do with Get Your Butt Seen, a flashmob-style promotion on March 31 involving, well, a lot of butts.
The promotional sites says, "Users can upload images of different bottoms that appear to have been taken by a photocopier or upload an image of their own backside and then send it to their friends via e-mail or for posting on Facebook."
Um. Seriously? That's just gross. Who really wants to see a picture of a stranger's hairy ass? And you know they're all going to be hairy and ugly. No self-respecting, bootylicios hottie is going to hop on a copy machine for this idiocy.
Ogilvy in Montreal is to blame for the oncoming hairy ass fest.
- Warren Buffet does Axl Rose in Geico annual meeting video.
- Chocolate pudding brand unleashes it's inner David Lynch.
- It's O'Dell vs. Hall on SXSW Suckage.
- YouTube and Viacom: like two nursery school kids fighting in the sandbox.
- More Vulva hotness.
- Purina Bark in the Park work angers Copyranter. And not because the work's not good.
- Near naked hot dudes cursing in their underwear. No, seriously. It's a new Calvin Klein campaign.
- Let's do the SXSW High Five!
Six months ago, two dudes from Twenty Three Engagement Marketing created a Facebook fan page using Alex Bogusky's name. They then created a ransom video offering to hand over the fan page if Bogusky would buy one share of the company for $1. yesterday, Bogusky bit and tweeted he'd agree to the offer.
The agency, which bills itself as being "six months old and ready to conquer the world," is drawing up an agreement which will inure Bogusky has no "creative superiority" over the shop. Hmm. As if he'd actually care but, hey, the dudes might as well cover their asses while they can.
File under stupidity.
As we recover from our post-SXSW stupor, we're playing catch up on the idiocy we've missed since partying ourselves into oblivion on sixth street. Here's a Lynx parody entitled The Specs Effect. It's from Specsavers and, yea, it's got a lot of bikinied girls running towards a doofus spraying himself with body spray and donning a pair of glasses so scary, he scares off the sea of bottyliciousness.
Yes, it's exactly what you think. Well, not really. That would be gross. Or not. Depending on your propensity to appreciate certain smells. OK, we're just grossing our selves out here. Just go watch this twisted new Axe commercial and wallow in the stench.
Apparently, Gothamist editor Jake Dobkin has no love for the New York Times and he made that very clear with scathing post on his Facebook page last month. That didn't seem to dissuade the Times from tossing a bunch of money Gothamist's way for a site-swallowing wallpaper ad. Nor did Dobkin's hatred of the Times stop his organization from accepting the Time's money.
You see? There really is a separation of church and state. That or, as Gawker posits, "Bitch, we OWN you."
Absolutely love this Hyundai slingshot commercial which aired during the Oscars. Making us all aware of the number of crazed teenagers who will get their license this year, this Hyundai commercial which aired during the Oscars urges us and them to consider buying a safe car. Because, while you can't bungee jump inside a car, there's a lot of other dangerous things you can do. And you might as well have safety on your side.
Sounding a bit like a double entendre-laden line from a bad porn flick, this BBDO Toronto-created work for Frito Lay's new Multipacks informs us, "It's hard to fit fun into a small space." But, according to the company, it's quite possible. As long as you believe junk food is fun and small is actually a normal serving size.
Don't even watch the second commercial in the series. It's lame. And besides, it doesn't fit into our twisted view of this campaign thereby making it impossible for us to make another really bad joke disguised as an attempt to be witty.