Switzerland's too classy to ask the rest of the world, "Where the bloody hell are you?" so it has gone about encouraging tourism with a more subdued approach. As if on some sort of mythical mission of grand importance, two men - to the all wrong Bonanza or Big Valley-style soundtrack - carry a rock over the countryside as if the rock's destination were crucial to the survival of the human race.
Unfortunately, all they end up doing with the rock is dumping it in a stream so hikers can set foot on it to cross the stream. All of this grandeur is meant to convince us just how much effort the Swiss go to to make their country perfect for hiking holidays.
But isn't hiking all about exploring the unknown, uneven natural-ness of the countryside. This commercial might as well scream, "We have hiking Interstates all across our countryside so you don't have to get your shoes wet!"
For a truly strange...or over the top disgusting...take on the whole breast feeding thing, be sure to check out the latest from the Ohio state health department which has a drooling baby truly satisfied with his intake of breast milk.
OK so this is gross. Riffing off Hitchcock's statement regarding the proper length of a film when he said, "The length of a film should be directly related to the endurance of the human bladder," Barcelono-based Atletico International has held a bladder hostage in a promotional video for the MECAL Short Film Festival. They're touting it as "the world's first bladder friendly festival." Funny. Gross. Weird. All in one.
The whole Microsoft sexting thing? A total joke. It wasn't sexting and that wasn't a breast. Relax people. Seriously? If you haven't yet heard, an ad for Microsoft's new Kin shows a guy sticking his phone up his shirt to take a picture. He then sends it to a girl who "marvels" at his seemingly incredible "breasts." So says Consumer Reports writers Mike Gikas and Paul Reynolds.
Once again, dudes. Guys don't have breasts and sending a picture of a guy's chest does not constitute sexting.
The most surprising thing about this non-issue is that Microsoft actually thought what these guys had to say had merit and removed the "offending" scene from the ad. Stupid.
Well here's a new way to convince people to stop smoking. Forget the idea the things can kill you. That's just so yesterday. No. The new way to tell people smoking is bad for you is to pull out a man in a bunny suit and kick him out of the forest becasue 1.5 million trees are cut down every day to make cigarettes. Yea, it's the new green approach to ant-smoking campaigns. And who said there were no more new ideas. Oh yea. Us. Sorry.
Richmond-based Barber Martin Agency created the work for the Virginia Tobacco Settlement Foundation. The spot was directed by LIMEY director Adam Cameron.
As with most things video, the fun is in the outtakes and that truism is no different with this new Stanley Steemer multi-spot campaign. The commercials chronicle the experiences of two Stanley Steemer technicians as they go through their days.
In one ad, a technician has an emotional breakdown when he pulls up to a roll of needlessly discarded carpet. Another spot highlights an alpaca, a living room and the importance of knowing where a stain comes from. And another features an unfortunate aquarium mishap.
Can you say corny? Mastercard can in this new commercial featuring Bonnie Tyler and a very surprised shopper named Neville. Apparently to make the UK aware of the issuer's rewards program and to herald the end of the recession, Neville is subjected to all manner of gospel craziness to the tune of Tyler's Total Eclipse of the Heart.
Yea. There's a flying Tyler, rollerskating angels, a giant Nevile statue, pyrotechnics, a jet pack powered guitarist and a dog driving a miniature car. Oh, and rose petals too. And balloons. And banners. And, well, it's just weird.
Of course, what credit card company wouldn't be overjoyed people are starting to spend again? And, being the greedy sons of bitches they are, they're going to get back to taking every opportunity they can to encourage people to spend more money they don't have.
Thanks for the freak show, McCann London.
To help hype the introduction of a women's climbing helmet from Petzl USA designed to accommodate a ponytail, Boulder-based TDA Advertising & Design developed an ad that takes the form of an open letter to a formerly ponytailed Steven Segal asking him to grow back his hair and to consider endorsing the helmet.
Sadly, Segal is a bit busy these days having just been sued for sexual harassment and human trafficking by 23-year-old Kayden Nguyen who claims the actor treated her like a sex toy after she was hired for what she thought was an administrative assistant position. As it turns out, Nguyen claims she was actually hired to replace one of two Russian females who, reportedly, where on staff to take care of Segal's sexual needs.
Depending upon the legal outcome of the suit, Segal may actually have to take on menial ad gigs like this one.
- Check out this collection of ads for products and retail outlets in Second Life. Yes, marketers, the place still exists.
- While the rest of the world seems to hate the Tiger/Earl Woods ad, some ad execs wished they had thought of the idea.
- It's finally out. KFC's bunless fried chicken sandwich. With bacon. And cheese. And an ad to pimp it.
- Hadji Williams, Peter Shankman and Adweek's Tim Nudd take on Tiger's Adness, why the internet sucks for selling stuff, the iAd revolution (it is, no, for real), and why nobody cares if Yelp lies about reviews or not.
This Continental Soup commercial is a cause group hat trick trashing the bespectacled, the bald and the short, among others. But it's oddly amusing so let's all keep it a secret from the Board of Bespectacled Bitches, the Bureau of Bald Boys and the Support Society for the Small. K?
The spot was directed by Hungry Man's Tim Bullock.