Can you say corny? Mastercard can in this new commercial featuring Bonnie Tyler and a very surprised shopper named Neville. Apparently to make the UK aware of the issuer's rewards program and to herald the end of the recession, Neville is subjected to all manner of gospel craziness to the tune of Tyler's Total Eclipse of the Heart.
Yea. There's a flying Tyler, rollerskating angels, a giant Nevile statue, pyrotechnics, a jet pack powered guitarist and a dog driving a miniature car. Oh, and rose petals too. And balloons. And banners. And, well, it's just weird.
Of course, what credit card company wouldn't be overjoyed people are starting to spend again? And, being the greedy sons of bitches they are, they're going to get back to taking every opportunity they can to encourage people to spend more money they don't have.
Thanks for the freak show, McCann London.
To help hype the introduction of a women's climbing helmet from Petzl USA designed to accommodate a ponytail, Boulder-based TDA Advertising & Design developed an ad that takes the form of an open letter to a formerly ponytailed Steven Segal asking him to grow back his hair and to consider endorsing the helmet.
Sadly, Segal is a bit busy these days having just been sued for sexual harassment and human trafficking by 23-year-old Kayden Nguyen who claims the actor treated her like a sex toy after she was hired for what she thought was an administrative assistant position. As it turns out, Nguyen claims she was actually hired to replace one of two Russian females who, reportedly, where on staff to take care of Segal's sexual needs.
Depending upon the legal outcome of the suit, Segal may actually have to take on menial ad gigs like this one.
- Check out this collection of ads for products and retail outlets in Second Life. Yes, marketers, the place still exists.
- While the rest of the world seems to hate the Tiger/Earl Woods ad, some ad execs wished they had thought of the idea.
- It's finally out. KFC's bunless fried chicken sandwich. With bacon. And cheese. And an ad to pimp it.
- Hadji Williams, Peter Shankman and Adweek's Tim Nudd take on Tiger's Adness, why the internet sucks for selling stuff, the iAd revolution (it is, no, for real), and why nobody cares if Yelp lies about reviews or not.
This Continental Soup commercial is a cause group hat trick trashing the bespectacled, the bald and the short, among others. But it's oddly amusing so let's all keep it a secret from the Board of Bespectacled Bitches, the Bureau of Bald Boys and the Support Society for the Small. K?
The spot was directed by Hungry Man's Tim Bullock.
Bahama Fridays is up to its bikini-clad antics again. this time with prank intern interviews. Part of a Bahamas promotion, the Bahama Fridays thing has included random Grand Central Station bikini appearances and other random public stunts.
This promotion has a collection of potential interns appearing for interviews. The office staff are dressed in beach wear and go about their duties as if they were dressed normally. The interns, who don't want to appear as if anything is wrong, go about their interviews as normally as they can. Until things go a bit over the top and some of the interns themselves don beachwear and join the party.
The TRUTH campiagn could take a lesson or two from this and spice up their lame fake interview approach.
Who knew cooking could be so entertaining? So dramatic? So...American Idol-ish? And who knew a live, dancing chicken would find pleasure in being microwaved to death? In a macabre mix of humor and frog-in-the-microwave prankishness, Samgsung wants us to know its OmniPro delivers effortless cooking with delicious results.
Disclaimer: No actual live chickens were microwaved to death in the creatio of this commercial.
- Former Penthouse Club stripper Nicole Hughes has sued Penthouse for putting her in a Scores ad without her consent.
- Mini goes big with Man Boobs
- When Philips asks directors to create a few short movies from the same script, you know it's going to have a gratuitous ass shot.
- Ten rebranding disasters and what you should learn from them.
- Justin Long says Get A Mac campaign might be over.
- Want to make one of those consumer-generated Doritos commercial? Check out this tutorial from David Shane.
Last night, ESPN and The Golf Channel aired a new Nike commercial featuring Tiger Woods...and his dead father. The black and white commercial with Woods in Nike garb staring motionless into the camera is voiced by his late father, Earl Woods, who says, "Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. Did you learn anything?"
Of the commercial and Woods, himself, Nike said in a statement, "We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father."
Lahti Aqua, a modern descendant of the waterworks of the city of Lahti, turned 100 this year. To celebrate a century of providing clear, quality water, Lahti Aqua wanted to change the perception that people around Lahti have of their "regular" tap water. The ecological goal is to lower the usage of bottled water.
Lahti's water is said to be of better quality that bottled water. Supposedly, it's the cleanest tap water in the world. The water is tested daily, because the Heineken group brewery Hartwall uses the same water to brew its beer. Hmm. That's not really saying much but who are we to judge?
The "brand" designed a water carafe and gave it away free to restaurants and cafes in Lahti. Here's the story.
Well what's more funny than a pompous politician getting his nuts bit by a dog? Well, a lot actually, but this bit from NAMCO for Dead to Rights featuring "MP Duncan Gurney" talking about violent video games is perfect for gaming's target audience: adolescent boys who obsess over bathroom humor. Oh, and everyone else who like to see a dick get his due.