Oy. Sometimes it's just really hard to start work in the morning. Oh wait. It's the afternoon now. See what I mean? Anyway, no one cares about our work habits so let's talk about a new Old Spice commercial from Wieden + Kennedy for Odor Blocker Body Wash.
The commercial features another retired football player, Terry Crews who, most recently, played the Julius character in Everybody Hates Chris. There's three commercial in all. One, called Flex, has Crews in the shower doing a Mr. T routine to illustrate the odor blocking qualities of the product.
Serbian tennis star Novak Djokovic hooked up with a couple of scientists to create a perpetual motion machine that defies the laws of physics. Of course, that's not really what they set out to do but days later the "experiment" is still going.
The team put together a bunch of tennis racket stands and tennis balls hung from the ceiling. Djokovic then took the first shot kicking of the experiment. Apparently the rackets and balls are still in motion and you can view them in action here.
You have to wonder if any of these ads are even real. They all look that same. Large image with a tiny logo and no copy. They all end up on Ads of the World. They all have proper credits. Of course, it couls just be that everyone in the world except us Americans realize no one give s s hit about copy ans all they can handle is an image that tells the story.
Oh wait. That's the entire point. With so many different spoken languages over seas, it makes perfect sense to go with the simple, language-agnostic approach. But of course you knew that all along, right?
Anyway, here we have lurking vegetables waiting to pounce on any form of hotness that pesents itself. All to promote something called a "sexual efficiency ring." See all the ads here.
Hmm. Where's the cause group on this one. Those women look positively terrified
Here's the follow on to that butterfly attack videos. Qualcomm holds a press conference to explain the attacks and what they have to do with the company's interferemetric modulation technology..whatever that is. Anyway, give it a watch. Live the secondary news scroll at the bottom of the screen.
And...here we go. The first April Fool's joke of the day. "Former pilot and regular air traveler" Mark Terry-Lush, Renegade Media founder, has launched Publicitair, the world's first free passenger airline. The operation will be funded completely by advertising.
The release wants marketers to know, "Every surface of the aircraft, inside and out - from the tailfin to the in-flight entertainment - is available for branding."
Terry-Lush explains his approach, saying, "With BA strikes, airlines going bankrupt and budget airlines charging to go to the loo, it's clear that aviation business models are floundering. Passengers are getting a raw deal, so we've put our 20 years media industry experience to the test and created the world's first advertiser-funded airline."
"...and I don't see why I have no reason why I shouldn't win."
OK, then. Good thing she's a designer and not a copywriter.
So what the hell was that all about? The press release tells us, "ATTIK and Scion are very proud of this six episode reality series, which is designed to give up-and-coming artists a chance to showcase their innovative ideas and build a car that will further their creative craft while pushing the boundaries of self-expression."
It's called Reinvent the Wheels and it's an episodic reality series from Scion.
- Southwest and AirTran continue to taunt each other. This time with cow suits.
- Cramer-Krasselt overshares letting us in on the fact Crocs have a kinky foot fetish.
- And in the over-thinking category, a sweet little Folgers ad is sexist. Shut up. Just shut up.
- For its eightieth birthday, Ad Age asked VCU Brandcenter students to re-imagine its logo.
- SapientNitro is out with a new site for Coca-Cola's Powerade. Using "deep-dive" technology, viewers can interact with the movie and find points where they can see inside the minds and bodies of each character in the story about a football match.
Yea. Everyone was all over this one yesterday. We were too busy using the product to write about it. Anyway, Publicis India is pimping Adams Extra Long Condoms in some really strange ads that highlight the fact the truly endowed can have sex in public without anyone knowing.
Doesn't everyone randomly get up in the middle of a cafe an break into dance? If you're in a Diesel commercial you do. All hipsteresque and all, this commercial highlights both the supposedly hipsterrific qualities of Diesel as well as its fashions. All we really care about is the curvaceous girl in the yellow bikini/shorts with the killer ass and legs.
- There's method in the Magner's.
- New York Senator Eric Adams says "Stop the Sag" in hopes youth will collectively pull up their pants.
- Adland says, "Really now, a user generated campaign for a political party? Yeah, that'll end well. Actually, it just might - it's being overseen by Saatchi & Saatchi after all."
- Pepsi has partnered with Eva Longoria Parker to direct and produce a documentary based on the most inspiring stories posted on YO SUMO, a site which will highlight the contributions Latinos have made to the United States.
- Blogging for shrimp lovers. Yes, it's as strange as it sounds. Even stranger knowing Taco Bell is behind it.