The most loved and hated socnet du moment is partnering with Crushpad, a company that lets amateurs make, sell, brand and market their own wines -- to produce a Twitter-branded Pinot Noir and Chardonnay.
1/4 of the proceeds for the project, dubbed The Fledgling Initiative, go to a nonprofit called Room to Read, which promotes literacy for children in places like Sri Lanka, India, Laos, Zambia and Nepal.
According to Biz Stone and Ev Williams, the partnership's in keeping with their commitment to grow Twitter -- "because if you can't read you can't tweet!"
So there you have it. Ignite a future for the high-profile navel-gazers of tomorrow with your own bottle of Twitter wine, which goes for $20 a pop. Every case sold buys 60 local language books for Room to Read. You can also keep up with The Fledgling Initiative and find ways to get involved by following @fledgling.
"Okay dancers, show me 'crazy with happiness'!"
You gotta love whatever comes after a statement like that.
"Kinderkreis," a universe constructed for Gushers video "Danse Gooshers," is a fictional TV show where occasionally uncomfortable-looking German kids are offered a product. Then they tell the host how they feel about it -- think "crazy with happiness!" -- and a series of spandex-ensconced interpretive dancers pump out that sentiment to the best of their abilities.
Watch orange man go ballistic. He's feeling it! But for a real thrill, wait until the dancers are greenscreened in with the faces of inexplicably delighted children.
We ask you -- what on the internet is better than this? Curious work by Publicis Modem.
Sometimes you need to call a spade a spade. No wait, you should call a spade a spade all the time. Especially in an industry filled with puffery, bent truths, white, lies and a general disdain for just telling people to "buy my shit." Which is why this Australian Kettle Chips commercial from Sydney-based Bulldozer is so wittiliciuously refreshing.
Surrounded by a bevy of babes who fulfill the sex sells role, a smarmy dude dryly calls out the buffoonery that occurs in most advertising which he refers to as "commerce parading as entertainment."
If you don't mind robots swearing at each other while bitching about the creative process you'll love this cheeky-ish video pimping xtranormal Text-to-Movie software. It's a brilliant take on the expectations and misunderstandings more than a few people have regarding what's involved in the proper development of creative
So yea. October 2 is Lee National Denim Day, a fundraiser for breast cancer research. Pimping its participation, DDB Chicago created this cute little video in which a woman is a bit shocked at what she feels and experiences when she puts on a pair of Lee jeans.
In the promo, the woman whisked away on a flying seahorse through the clouds until she falls of the things and lands back in reality. Namely, the dressing room of some random retailer. We're sure all form of fantsay have occurred in dressing rooms around the world but orgasm-causing jeans and seahorse rides is a new one on us.
We're not really in love with this second outing for the National Campaign to Prevent Teen Pregnancy and Unplanned Parenthood in which a Viagra commercial shoot is spoofed. It's just not that funny. Maybe it's because it's Advertising Week and we're expecting greatness. Oh wait. Advertising greatness? The two words don't even belong in the same sentence. Sorry about that.
Well anyway. Here it is.
OK so that headline is a near rip-off from Agency Spy but there aren't many ways to encapsulate the content of this new commercial for the Susan G. Komen breast cancer organization. In the commercial, we see shot after shot of women cupping their breasts as they pledge allegiance to their girls, hooters, tatas and gazongas.
Yes, the American Pledge of Allegiance has been re-written as a boob joke. A book joke for a good cause, of course.
Why should your feet be left out of the fun? Buy them some Bianco Footwear and give them an organs. Yes. Seriously. According to this commercial, Bianco Footwear will, indeed, give your feet an orgasm.
We have absolutely no idea what this commercial is for but...oh wait...it's for medical company Draeger AG but still. So they make medical and safety equipment but the concept of this ad escapes our simple mind. Yea, we get that a guy's having a wonderful fantasy while under some kind of drug and he wants more of the drug when a nasty nurse attempts to remove the mask from his face as he lies in a hospital bed but what exactly are they trying to sell here?
Dragaer delivers great drugs? Great drugs create great hallucinations? Nurses are nasty? Men in puffy organ-shaped costumes always get the hot girls? Inhaling gives you a LIfestyles of the Rich and Famous sort of life? We are at a loss. Please help us.