Described as a "brilliant riposte to the current financial climate and the champagne fueled jungle," a debut novel from James Palumbo is getting some promotion with a dark, noire-style video complete with old school gangster-style slayings, gallons of champagne, freaky pig-headed people and breasts so big they need a wheeled cart to support them.
The book, available July 1, is about a society gone wrong. A society in which reality channel Shit TV (yes, that's what it's called) has overtaken the small screen and filled it with "homicidal dwarfs on rollerblades and obese mamas in tutus." Title character, Tomas, has had enough and with the help of his tommy gun, he hopes to eradicate the world of this filth.
An additional two promotion videos will be added to the site on July 3 and July 10.
Wholly unintentional, Pepsi is enjoying a bit of added exposure in Times Square. It's signage is placed all around a digital display which is paying tribute to the King of Pop, Michael Jackson, who died yesterday.
Most brands don't willingly take advantage of a celebrity's death but it's a sure bet a few people at Pepsi and the brand's agency aren't complaining about this coincidental confluence of events.
- Boobs too big? Trouble sleeping while their spilling all over the place? Kush has the answer to that weighty issue.
- Want to watch the world's worst commercial? Here it is.
- ScratchIT. Go ahead. Scratch it. Really. Microsoft wants you to scratch it. S go on. Give it a scratch.
- Creative production company Stardust Studios is out with a new website. Founder/CD Jake Banks said, "Compared with our previous version, this site focuses more on movement and functionality, and aims to give visitors a unique visual experience that will heighten the creativity in each spot we present."
- Black Eyes Peas promote their new album...only at Target. Sell out? Just the way of things?
- BK's Super Seven Incher gets a blow job.
This is beyond weirdly creepy. Or is it creepily weird? Or is it just bad? Or wrong? Whatever. It's made by an ad agency that's going to Cannes for the first time so, of course, it's full of all sorts of inanity not to mention a tiny red Speedo...a version of which arrived at our doorstep this morning, no less! And no, we are not going to wear it lest we want to be a poster boy for Donny Deutsch.
Yes, Red Tettemer is going to Cannes and they've brought their red Speedos along. Not to mention a lot of other weird shit. Have fun, guys.
In the "this absolutely has to be a spoof" category, comes Pet Airways, an airline that's all about your little furry one. The pets get to fly in the main cabin rather than below and are cared for inflight by airline personnel. Yes, it's true. And it's not a spoof.
The airline, created by Alysa Bunder and Dan Wiesel ans operated by Suburban Air Freight, will begin flight in July with service to D.C., New York, Chicago, Denver and Los Angeles. Each flight costs $149.
And, no, the pet owners do not fly in the cargo hold along with their pets. They have to find their on mode of transportation.
OK, so last week we kinda trashed the journalistic efforts others have planned for Cannes this week tossing them off as overly trendy or lazy. Of course, it was in jest and of course you knew that.
But now it's time for us to stand behind one of our fellow media outlets, Adland, which, in a very non-lazy/non-trendy fashion, had planned to offer video commentary of the week for its readers. Adland's Ask Wappling had asked a friend and former copywriter to be her cameraman and that's where the douchebaggery started.
Because her chosen cameraman was a former copywriter, the organizers of Cannes seem to think he's trying to sneak in for a free ride as a copywriter and not as a cameraman for Ask. That's just retar...oh wait, we can't use that word, right? Anyway, that's just idiotic.
If anyone here has any clout with the organizer's, can you please deliver them a swift slap upside the head and tell them to stop being such idiots? Thank you very much.
On the way to the Mullen new office open house party in Boston, we sampled some radio, a medium we haven't listened too much in years. After listening to Kiss 108 on the ride in and the ride out, a couple things are clear.
Twitter, mentioned no less than three times (in both programming and commercials) in a 30 minute period, is now mainstream. East West Mortgage is asking people to follow them to keep up to date on the latest mortgage rates. An LG phone commercial couldn't gush enough about how one of its phones was "Twitter enabled." Even a car dealer mentioned Twitter to, well, we're not really sure.
OK so Iranian women, in place of the muzzled media, are getting all social using Facebook and Twitter to tell the world about the country's election chaos. By most accounts, they're doing a pretty good job.
What's not doing a good job is favorite whipping boy, contextual advertising, a form of advertising which never fails to amuse, shock, surprise or baffle. The latest contextual corrigendum come amidst a news report about Tehran Tweeters. All while Iranian women diligently make use of social media to circumvent the news blackout, Iranian Personals pimps its bevy of "Iranian Soul Mates" to those who care more about flirting and dating than taking an interest in world events.
"Insane Crash" is a coupla months old and continues Sprite's "Freedom from Thirst" campaign, which launched in 2005.
From what we can gather, a passel of sun-fatigued, thirsty teenagers sit around, baking in their boredom. Then, in a moment of Sprite-lubricated genius, two guys on opposite ends of the quad come up with a really fun idea: slamming into each other at high speeds and exploding into droplets of sugary dew.
The first slam sparks a chain of equally inexplicable -- but apparently thrilling! -- martyrdoms, and everyone is happy, and there is rock music, the end. This sordid piece of wasted time brought to you by Ogilvy/Asia-Pacific.
Perhaps because they were sick and tired of being confused with a worldwide sandwich conglomerate, Philadelphia-based Gyro Worldwide is changing their name to...Quaker City Mercantile? Wait, what? Gyro/QCM is an ad agency right? So now they're shedding their sub shop image for...some kind of cereal-focused trading exchange?
People! We're in the marketing business, right? We're supposed to make it easy for people to know what brands are, what they stand for and what they do. Right? Right?
But maybe that's old school thinking because Gyro/QCM doesn't really want to be clearly defined as a traditional ad agency, rather, "a company that aims to produce much more than advertising." And that will do so by "drawing on Philadelphia's heritage...to recapture Philadelphia's mighty industrial past and weave a new version of this greatness into its future."
Wait, what? Now we're "weaving greatness?" WTF does that mean?
We give up.
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