To promote Vodafone's wares in India, Ogilvy dreamt up a small community of incoherent, maniacally laughing, wingless birds called Zoozoos.
Mostly the Zoozoos do terrible things to each other and laugh. Each piece ends with some trite tie-in back to Vodafone.
The spots debuted during the Indian Premier League cricket tourney. (Appropriately, "Cricket Alerts" is embedded below. See more ads here.)
The magic of the Zoozoos lies in that they look animated but aren't. They're actually played by real people wearing white. You can find out what kind of Zoozoo you are at the Vodafone microsite. (Uh, diggin' how response 4 in question 1 automatically assumes you're a guy. But I guess if all Zoozoos have a package like this one, it goes without saying.)
There's just something wrong with food that resembles left over KFC chicken breading that's congealed to the point where it's nothing more than a fat-laden ball of over-cooked floor scraps. Perhaps Kellogg's Crunchy Nut Clusters aren't quite that disgusting but we (apparently) have a problem with food that, well, doesn't look like food.
There's a lot you can say about dot-coms in general, but you'd be hard-pressed to accuse them of being too scrupulous.
Because it's your industry too, beam with pride while observing how easy it is to place your outdoor work in high-traffic areas for 1/16th of the price. That's right! -- ride the homeless!
Bumvertising.com was developed by Front Door Enterprises, whose founder Benjamin Rogovy recognized the "enormous potential in wasted homeless labor." He also thinks bums "will incur higher revenues from donations" if it seems like they're at least flirting with joining the labor force.
See Bumvertising mini-drama below.
Three years ago, Sasquatch wandered the woods for Jack Link's Beef Jerky. Now he's dancing atop an iPhone for Living Sasquatch, a site on which you can make your own Sasquatch movie. Somehow this sell beef jerky. We're not quite sure how though.
Oh how we love us a weird-ass, whacked out Japanese television commercial. This one, which, yes, is old, is for Suntory tea which claims to help those with high blood pressure. Though it's a very good thing the guy in this commercial has high blood pressure. Nothing like putting a positive spin on a health issue.
Sadly, we'll never see commercials like this here in America. Luckily, Japan hasn't yet heard of cause groups whose sole purpose is to remove every last vestige of humor from our lives...and from all out TV commercials.
This stuff writes itself, doesn't it. *sigh* What's the penalty for being subhuman again? Oh yeah, eight years with time served. *double sigh*
Free millions of something if you can figure this site out. Described as "In The Netherlands, Lily Allen's new single is called F*ck You!, a kind of tribute to former president Bush. You will probably never hear this song on the radio in the US and UK, so I guess that's why they came up with the Lily Allen Unf**ker, a online tool to manually censor or uncensor her new hit single."
I suppose. It's also NSFW.
There's a lot you can say about becoming more eco-conscious: that it's responsible, forward-thinking and personally/socially fulfilling, for example.
But in a spot called "Good Green," the Sundance Channel takes the go-green hype and staples on a passel of adjectives that ring both hollow and wince-worthy: sexy, trippy, fierce.
Confusingly, there's also a shot of Isabella Rossellini flirtatiously hugging a giant lobster.
WOW. Thanks for all the abstraction, BIGSMACKtv. We're definitely feeling the backhand.
OK, you all know here at Adrants we are fans of anything that's weird, wacky and wrong. But this Silk Soft-sponsored Danish toilet paper dispenser toilet dispenser is beyond wrong. Beyond wrong on so many levels. First, it's gross. Second, pulling toilet paper out of someone's ass pretty much guarantees it's going to have shit all over it already. And third, it'll make people puke causing the invention of a puke whole on the bathroom floor that, yes, will graphically represent the mouth of a person puking right back at you.
Renault's launched a microsite for the Nouveau Grand Scenic et Les Tests Cretins des Lapins Cretins, which translates to "The New Grand Scenic -- and Moronic Tests by Moronic Rabbits."
Resulting spots -- in which hyperactive buck-toothed rabbits quality-test Grand Scenics en masse and sans inhibition -- don't need any translating. The effort reminds us of Scion's Little Deviants, except more frenetic and somehow scarier.