You've seen them. The fake videos that attempt to pass themselves off as real all while minimizing the fact their just ads for brands. Some are stupid. Some are funny. Most are lame.
But they all have one thing in common. People who are seemingly incapable of holding a camera steady while filming the idiocy. Seriously. It's not that hard and you don't have to be a Hollywood DP to film something without the camera becoming possessed by an epileptic seizure.
Annoying and idiotic as the commonality is, it's never going to change. Why? Because if the camera remained on the video's primary subject, we'd get to see behind the curtain and the video would become even more obviously fake than it already is.
So here we have yet another shaky cam "viral video" selling some random energy drink.
Hmm. So a Delta faucet that can be turned on by tapping the spout so you don't get your dirty hands all over it? Brilliant, right? Except for when you're out and the cat decides to jump up on the counter, prance over to the sink, paw the faucet, get the shit scared out of it as the water comes gushing out, has a heart attacks, dies and when you return, a large pool of water is covering your beautiful hardwood kitchen floor because the cat fell into the sink and blocked the drain. Is this really that wise an advancement in sink technology?
Oh and the ad...which is what we're supposed to be talking about here in the first place? Meh. Oh it gets the point across which, one supposes is, uh, the point but wouldn't a battles of wills as to faucet etiquette between the Verizon Dumb Dad and a dirty mud wrestling beer babe be more interesting?
Seriously? Seriously? There are still brands and agencies out there that still believe people exist in the world who can't see through their "32 hidden cameras," "hundreds of unsuspecting people," "accidental" camera pans over the promoted brand's outdoor billboard, lingering shots of said product, FTW lingo and...elephants who bungee jump out of a spaceship?
Oh wait, it's just a stupid YouTube video. Sorry. That makes everything OK.
Well it was bound to happen eventually. A vehicle shaped like a giant hot dog can't drive around forever without the occasional mishap. Yes, the Oscar Mayer Wienermobile's time was up and it found itself ass backwards inside the garage of a Mount Pleasant, Wisconsin home last Friday.
Apparently, the driver was attempting to turn around and drove forward when she thought she was moving in reverse. Hey, with a vehicle shaped like that, it's hard to tell which end is the front and which is the back. Well, yea, we're quite sure the driver's seat faces in just one direction, forward, but give the lady a break., Driving a hot dog is, well, confusing to say the least.
- This is just too WTF weird not to share.
- For the first time in 25 years! Footage of Michael Jackson's hair catching on fire in the Pepsi commercial. Chilling.
- The old Mentos ads (the Freshmaker ones) were great. The new ones, not so much. But they are kind of funny.
- Want to know where the Oscar Mayer Weinermobile is? Just visit Brightkite which the company is using to let people know where to spot the 27 foot long hot dog.
- This is stupid.
- Check out ad:tech's new virtual conference series. The first one is August 4.
- David Arquette and Snickers have teamed up to help Feeding America with "Bar Hunger."
- Yea so there's this whole thing going on about some spots Republik created for Fayetteville. Apparently some feel they are unpatriotic. You deciede. Watch them here and here.
- Oh please. BingTweets. Oh wait. That's not half bad.
- Airing 15 years ago for Staples, The Most Wonderful Time of the Year commercial will launch the 2009 Back to School season tomorrow, July 15.
Kinda lame until the end but it's only one minute long so it's sort of worth the wait. Not sure what PETA would have to say about animal treatment in this video but Westwood College doesn't seem to have a problem. All they want is for people in less desirable careers to realize a little education can help a person land their ideal job. But this "roadkill detective" seems to be quite smitten right where he is.
Why anyone hasn't thought of this witty little word play is beyond us but non-profit Wherever the Need, with help from Skadaddle Media, is having fun with it. The effort aims to call attention to the importance of sanitation and to raise money to build eco-sanitation toilets for third world countries.
Ever wonder where the idea came from for the Duffy Diet Coke commercial in which the singer leaves the stage, grabs a Diet Coke, hops on a bike, sings, rides through a grocery store and then returns to the stage?
Now we know.
- Like games? Check out Fngrz of Fury. It's got Juliette Lewis and lots of Kung Fu.
- Remember the book-promoting video in which a woman with breasts so large she needed a wheeled table to support them? Well here's another promotional video for the same book. This one's called Cocks Away and it's all about, yes, cock.
- Justin Timberlake will promote a line of fragrances but he won't put his own name on one. Why? "I don't know that I would be completely comfortable with a my-name fragrance. It feels like cheating, almost. It doesn't seem like you are creating anything," said the artist.
- LA-based independent creative agency David&Goliath has created a new website for Kia Soul. They say it's "immersive." Yea, we've never heard that term before either.