Italian retailer Police has cast aside boredom and done something unique to find its next spokesmodel. With a very strange video in which a dude power-urinates all over the place, people are encouraged to submit their photo along with reasons why they are "younique." Others can vote for their favorites every two weeks until sixty finalists have been selected. Final selection by the retailer and its creative agency will occur in September. The winner will appear in the Be Younique 2010 ad campaign.
How Younique are you?
If flying was actually this metaphysical, mundane details such as legroom and baggage check fees would be irrelevant. But, it's not and that's why this new work for Swiss Air leaves us with a big, "Huh?"
Created by Publicis Zurich, written and directed (and voiced) by Marc Forster ("Quantum of Solace," "Finding Neverland," "Monster's Ball") and edited by Cut + Run, the spot aims to describe "modern day travel via air.
- Houses come a-hunting on Twitter. (More proof that in this market, it's do-or-die time.)
- Love can be complicated. (But once you pop...!)
- The revolution will be Tweeted. In Iran, anyway.
- 140-character twibutes to Michael Jackson. Srsly.
- Spike Lee, out loud and in Cannes.
- Seed bombs. That plant seeds!
- When writers go apeshit.
Described as a "brilliant riposte to the current financial climate and the champagne fueled jungle," a debut novel from James Palumbo is getting some promotion with a dark, noire-style video complete with old school gangster-style slayings, gallons of champagne, freaky pig-headed people and breasts so big they need a wheeled cart to support them.
The book, available July 1, is about a society gone wrong. A society in which reality channel Shit TV (yes, that's what it's called) has overtaken the small screen and filled it with "homicidal dwarfs on rollerblades and obese mamas in tutus." Title character, Tomas, has had enough and with the help of his tommy gun, he hopes to eradicate the world of this filth.
An additional two promotion videos will be added to the site on July 3 and July 10.
Wholly unintentional, Pepsi is enjoying a bit of added exposure in Times Square. It's signage is placed all around a digital display which is paying tribute to the King of Pop, Michael Jackson, who died yesterday.
Most brands don't willingly take advantage of a celebrity's death but it's a sure bet a few people at Pepsi and the brand's agency aren't complaining about this coincidental confluence of events.
- Boobs too big? Trouble sleeping while their spilling all over the place? Kush has the answer to that weighty issue.
- Want to watch the world's worst commercial? Here it is.
- ScratchIT. Go ahead. Scratch it. Really. Microsoft wants you to scratch it. S go on. Give it a scratch.
- Creative production company Stardust Studios is out with a new website. Founder/CD Jake Banks said, "Compared with our previous version, this site focuses more on movement and functionality, and aims to give visitors a unique visual experience that will heighten the creativity in each spot we present."
- Black Eyes Peas promote their new album...only at Target. Sell out? Just the way of things?
- BK's Super Seven Incher gets a blow job.
This is beyond weirdly creepy. Or is it creepily weird? Or is it just bad? Or wrong? Whatever. It's made by an ad agency that's going to Cannes for the first time so, of course, it's full of all sorts of inanity not to mention a tiny red Speedo...a version of which arrived at our doorstep this morning, no less! And no, we are not going to wear it lest we want to be a poster boy for Donny Deutsch.
Yes, Red Tettemer is going to Cannes and they've brought their red Speedos along. Not to mention a lot of other weird shit. Have fun, guys.
In the "this absolutely has to be a spoof" category, comes Pet Airways, an airline that's all about your little furry one. The pets get to fly in the main cabin rather than below and are cared for inflight by airline personnel. Yes, it's true. And it's not a spoof.
The airline, created by Alysa Bunder and Dan Wiesel ans operated by Suburban Air Freight, will begin flight in July with service to D.C., New York, Chicago, Denver and Los Angeles. Each flight costs $149.
And, no, the pet owners do not fly in the cargo hold along with their pets. They have to find their on mode of transportation.
OK, so last week we kinda trashed the journalistic efforts others have planned for Cannes this week tossing them off as overly trendy or lazy. Of course, it was in jest and of course you knew that.
But now it's time for us to stand behind one of our fellow media outlets, Adland, which, in a very non-lazy/non-trendy fashion, had planned to offer video commentary of the week for its readers. Adland's Ask Wappling had asked a friend and former copywriter to be her cameraman and that's where the douchebaggery started.
Because her chosen cameraman was a former copywriter, the organizers of Cannes seem to think he's trying to sneak in for a free ride as a copywriter and not as a cameraman for Ask. That's just retar...oh wait, we can't use that word, right? Anyway, that's just idiotic.
If anyone here has any clout with the organizer's, can you please deliver them a swift slap upside the head and tell them to stop being such idiots? Thank you very much.
On the way to the Mullen new office open house party in Boston, we sampled some radio, a medium we haven't listened too much in years. After listening to Kiss 108 on the ride in and the ride out, a couple things are clear.
Twitter, mentioned no less than three times (in both programming and commercials) in a 30 minute period, is now mainstream. East West Mortgage is asking people to follow them to keep up to date on the latest mortgage rates. An LG phone commercial couldn't gush enough about how one of its phones was "Twitter enabled." Even a car dealer mentioned Twitter to, well, we're not really sure.