This ad will make you laugh. If it doesn't, you are way too uptight and your standards for advertising excellence are too high. Last week, we had sideways beauty bowling used to demonstrate the smoothing qualities of WAM hair removal. This week, the shtick is decidedly more mundane. Yet, it still works. That is if you like watching a woman with long legs wearing a miniskirt and high heels get off an elevator and walk across a marble floor until...well, just watch.
A hint: It's for Nivea Body Smooth Sensation. And no, it's not a real ad. It's from the South Korean Chosun University ad school.
If there's one thing the Japanese appear to be obsessed with when it comes to game shows and advertising, it's attractive women in bikinis. Doing strange things. Like sliding down a bowling alley sideways while wearing a bikini for a Ladies Beauty Bowling competition. All to promote a hair removal product.
Strange as it is, we like this ad but can someone at Ogilvy Mather Japan, the agency which created this ad, please tell us why, if this ad is running in Japan, all the signage is in English and the the voiceover is accompanied by English subtitles? That is, aside from making it easy for us English-speaking ad critics to understand.
Perhaps we're misinterpreting this ad but it sure looks like Lady Liberty is giving birth to or, worse, defecating a...what..."tired, poor" immigrant? What, exactly, is this ad trying to say? That America keeps pumping out the same shit over and over again? That America isn't into birth control? That it's healthcare system is so bad even Lady Liberty can't afford to have a baby in a hospital?
Please. Do tell. We're going to have nightmares about this for a long time unless someone supplies a more cherry interpretation for us to focus on.
Mullen Chief Creative Officer Edward Boches, with ten round, blow-by-blow coverage, pits two great marketing forces, Lee Clow against Gary Vaynerchuk, against one another in a battle of the past versus the future. Examining each contender's claim to fame, approach to marketing, book publishing efforts, awards, Google juice, Twitter followers and other qualities, the fight ends in a draw.
Regarding Twitter follwers, Boches writes, "Lee Clow: Zero. Lee Clow's Beard, 19. He's a legend; he doesn't need Twitter. Gary Vaynerchuk: 540,000. You can argue who cares, but round nine goes to Gary."
Regarding quotability, Boches writes, "Lee Clow: "We're not in the advertising business, we're in the media arts business. We're using all forms of media to tell a brand story-and the media is everything a brand does." Huh? Gary Vaynerchuk: "People are always talking about what you're doing now... To me, it's not what you're doing now, it's about where you're going." Round ten goes to Gary."
So which will it be? Good old-fashioned, time-tested advertising or this new-fangled social media shit?
- Yawn. Twitter all aflutter over supposedly sexist Dell website.
- In what feels like the world's longest commercial, food talks about how great Dixie's new paper plates are.
- Got a great logo? Submit it to Wolda, an annual worldwide logo award competition.
- Premium Channels has introduced Premium Campaign Echoes, advertorial mentions that "echo" banner creative.
- Think you're the fastest texter out there? Check out LG's annual US National Texting Championship. You could win $50,000.
- The world's weirdest Coke commercial.
- Paste Magazine is on it's last legs and will launch a "Save Paste" campaign later today.
Wow. And you thought we obsessed over the beautiful people who appear in advertisements? CNBC's Darren Rovell has taken it to a new level with his effort to track down ripped volleyball player Nora Tobin to find out why she appeared in a recent FRS ad.
Rovell has searched the internet, made phone calls, spoken to a photographer who shot her and, yes, put out an "all points bulletin" to Tobin hoping she'll contact him and tell him her story. Even we aren't that creepy.
Oh wait, is he practicing "real" journalism? OK. It all makes sense now.
If ever there were a commercial which made us not want to be associated in any way with the product being advertised, it would be this Clemenger BBDO-created commercial for Campbell's Chunky Fully Loaded soup.
Seriously. It's like a bunch of Darwin Award winners crossed with Evil Knievel wannabes in search of McGuyver.
Two guys are in a car. The passenger, who's inconsiderately grubbing, mistakenly drops a McDonald's french fry between the seats, compelling the driver to turn to him with a short, harsh "Dude" -- shorthand for "You better pick that shit up and fast."
If you've ever wondered what happens to the stuff lost in motor vehicle ether, here's your chance. Spare change, ballpen caps and -- yes, mislaid fries -- become window trimmings in a universe composed of lost souls, toiling for the pleasure of a crazed, invisible god.
Shoe firm TerraPlana has this new technology called Vivo Barefoot, which gives shoes the power to stimulate your sensory perception "every time you touch the ground."
Not sure what exactly that means, but it sounds suspiciously like broken shock absorbers.
Anywho, to show how free and awesome your feet are gonna feel, the company's disseminating a video called "Pian-Toe."
Bigger is always better, right? Well, at least when it comes to boobs and...wait. what, cameras? Yes, according to Nikon (or whomever created this ad which may or may not be real), like a D cup versus a B cup, 3 million pixels are better than 2 million pixels.
Given this ad refers to 2 and 3 megapixels, it's quite clear it's is several years old. And given current cameras average 8-10 megapixels, were this ad to run today, the poor model on the right would be so big, she wouldn't fit in the frame. And then Nikon would have to start promoting wide angle lenses and then...well, who knows where it would end.
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