Probably one of the scariest things about human trafficking is that it's kinda like objectification brought to the lowest common denominator: you're not just eyeballing someone like a slab of meat; you're actually treating the person like an item on which you can impose your will.
Bringing this idea to stark relief, the German arm of Amnesty International celebrated the 60th anniversary of human rights in 2008 with "Frau im Koffer" ("Woman in Suitcase"), a guerrilla effort where a live contortionist was squeezed into a transparent suitcase and tossed onto a conveyor belt in baggage claim.
Hmm. So U.K retailer Marks & Spencer runs an ad to apologize for charging more for its larger sized bras because, well, they have more fabric and they cost more to make but they run the ad with the headline, "We boobed," as if equating boobs to a mistake.
So, Marks & Spencer, are you saying breasts - of any size - are a mistake? Hmm. Not a very nice thing to say when you make your money holding up half the world's chests.
Oy. When will we stop the prejudicial hateraid parade towards any woman with more than a mere ant hill on her chest?
In the movie Bulworth, Warren Beatty said, "If we all fucked each other we'd eventually end up the same color." That statement was meant to imply racial tension is caused by the differences among the people of the world and it could all be solved if we all just hopped in the sack with each other.
If you applied that logic to the world of finance, you might end up with this commercial from German finance company Bontrust in which German pianist Clara Schumann, the face of the 100 DM hops into the sack with America's Abe Lincoln for some stimulating economic activity which results in what would appear to be profitable co-mingling.
But Abe isn't the one one who gets in on the action.
If it weren't for Japan, advertising would be pretty boring. Sure, America pumps out a few gems each year but it seems gems are all Japan is capable of. That or the country is just really, really weird. Or...their normal and we just think they're weird. Or, they just have a fixation with young girls in cheerleader uniforms and large rubber ducks emulating Godzilla. Or...oh, whatever. You decide.
This commercial was created by Mother London so everything we just said could be...rubbish as the Brits would say and all this is just one culture's twisted view of another's.
We like to think our Adrants headlines, on occasion, are snark-filled gems of wit and pithiness but this particular headline wasn't written by us. Apparently, it was written by a copywriter whose first language is, it would seem, not English. Or the ad was carelessly pushed through some automated translation software which, as we all know, never ends well.
Add to that boner (look it up. the word doesn't have just one meaning) of a headline the expulsion of a milky white substance, some creepy fireman shapes and a woman who looks quite pleased after she swallows and you've got an ad that, well, would be right at home as an SNL spoof...if they were allowed to go that far on broadcast television.
What's it all about? Some kind of heartburn medicine from Gaviscon.
Remember Coke Happiness Factory? Of course you do; all kinds of weird things happening inside a Coke machine. If you liked Happiness Factory and the Eepy Bird Diet Coke/Mentos thing, you'll love this new Organ Player commercial which kinda mashes together the two aforementioned efforts into a musical extravaganza complete with adorable/scary furry things. And a hot chick if you look quickly.
The commercial was created by Mother London, directed by Douglas Wilson and produced by Blink.
Nicole Kidman revisits her Moulin Rouge days in a Schweppes ad where both innocence (personified by a smiling Indian girl) and sexuality (personified by a beguiled house-hubby) vie for her attention.
Ultimately, the fizzy water wins.
Whatever, man. The piece fell into our laps via @tamega, and marks an odd departure from Schweppes' previous focus points: sophisticated cowboys and gluttons for Commander Whitehead.
Yea. Give this a watch and let us know why the hell it looks like a bunch of kidnapped hipsters end up happily raving the thump of a DJ. Oh wait.
The tagline line informs, "Freedom to do what you want. We help that happen."
The other two videos are equally strange.
So yea, we get the campaign's message. And that was before we watched the Making Of video. But still.
As if there weren't already enough to do with your "there's an app for that" iPhone. Now, we've got a bowling game courtesy of Malibu Rum. In two kooky (yes, we did say kooky) commercials, we are encouraged to get our game on.
A Rastafarian-esque announcer screams, "Malibu Bowling is now a downloadable game for your mobile phone!" But in these spots, a real game of bowling is played...with melons...that smash against walls. Hmm. Alcohol? Large round objects. Yes, that makes sense.
See the spots here and here.
If you walk away with just one lesson from "Tunnel," it ought to be that there's no major difference between a gold-digger and a crateful of chickens. Also, watch for malevolent tunnels that play three-card monty with the contents of cars.
This strange brew brought to you by Mother/London and production co Rattling Stick for la nouvelle Stella Artois 4 (--percent, that is).