While we don't speak Spanish and can't understand all the words in this California Milk Processor Board commercial, the message is clear: a glass of milk can cheer you up on a bad day. We could use a gallon right about now.
In this commercial, created by Grupo Gallegos and animated by Psyop, a prince saves the day as a Princess' mood reeks havoc across her world. It's a grand gesture and one that's best experience without actually understanding the words. Because if you did, you'd realize the whole thing is a metaphor for the Princess' PMS and how milk lessens that monthly blow.
Ever watch one of those teaser type commercials that clearly points on the direction of some weepy cause-related effort? This is not one of those commercials. It certainly starts out that way with a bunch of eager, eco-types embarking upon some lofty goal to correct some horrible wrong. And while they do end up doing some cute cuddlies a solid, the whole thing is a lame metaphor illustrating something far more mundane and pedestrian.
SAA/Y&R Tel Aviv created.
Ariel Waldman, and ton of other people - sent in this gem for us all to appreciate. It's ever so similar to another piece of work for a similar product but we just can't seem to locate that in the archives. Update: Thanks to commenter Chris, here's what I couldn't find. And yea. They are both similar because they are both for Wilkinson.
So what the hell are we talking about? Gardening, of course. More specifically, mowing the lawn. But not the kind of lawn you'd use a Cub Cadet or a John Deere to mow. Nope. This kind of lawn requires something from Wilkinson.
It's a sad fact infomercials work. They scream at you. They assault you with cheesy graphics. They pummel you over and over again with a call to action.
Know what else is a sad fact? That the Catholic Church has to use the shtick to get people to confess their sins during Holy Week. Yes, the Catholic Dioceses of Brooklyn and Rockville Center has kooked up with the Forza Migliozzi agency to create Soul Wow which aims to fill confessional booths in Brooklyn, Queens, and Long Island Monday, April 6.
We were dropping someone off at the Charles de Gaulle airport last week when this gigantic image dwarfed us at the check-in line.
Questions of imminent discomfort aside, we were forced to admit that bare ass on a bike seat is probably the best way to plug lotion that lifts.
Seriously, though. Can you think of a better comparison?
Many brands use analogies to help explain their product features and benefits. Even makers of diapers for grownups. But seriously, WTF? Touting the new line of Depends by comparing the fact they're different to the fact men drive differently than women and commentary on who rules the world; men or women?
Relatable? Yes. Lame? Definitely.
Hey, that's all the information we have for you. Except for the image which clearly screams Cheetos. Perhaps a new product is ready and we can expect even more Cheetos advertising oddity. Time will tell. Be patient. It will come.
OK, can you say forced? Yes you can. It's easy. First you elude to the fact your daughter is or isn't on the hockey team with the rest of the boys. Then, when she asks, "Dad, do you wish I was a boy?", you pull out some lame hockey references and deliver them with the demeanor of a guy making excuses to his girlfriend for blowing off their date last night.
And then, for the money shot, you quick cut to a close up of a McDonald's coffee cup...and OMFG...deliver the killer line, "If you were a boy, who'd be my little girl?"
Amazing what a cup of friggin' coffee can do for tongue-tied men of the world.. Thanks for sharing, Cossette.
What do you get when you combine a keynote with some new technology from LG? This ridiculous video highlighting the company's new language filtering, happy time feature and cartooner. Right. Funny. Sort of. But definitely different.
We've seen all manner of antics from agencies vying for accounts but we really like this one from Boston's Captains of Industry. In a video, Founder and Creative Director Ted Page sits down to tell inform us if his agency doesn't win a solar energy account in 2009, he will literally eat his shorts on camera and post the video to YouTube.