There is Something Wrong with this Picture.

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You tell us when you've figured out what's so intimate about letting MySpace users orchestrate, then monitor, one of the most important days of your life.

The web series is casting for couples now. URL: www.myspace.com/marriedonmyspace, but it keeps redirecting to MySpace.com. Lucky lovebirds can expect to be exploited, pampered, dressed and coddled by the Zeitgeist across 13 episodes leading up to the big day.

by Angela Natividad    Mar-26-09    
Topic: Brands, Social, Strange



Campaign Asks Us to Envision Our Own End

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Have you ever pictured your own funeral? Not a pretty thought, right? Well that's what Holland funeral company Monuta, with help from THEY, is asking people to do. (Spots here and here) And, of course, the two funerals envision in the two commercial are, well, somewhat elaborate. Why? Because simple funeral don't make funeral companies a lot of money.

Oh you think we are being crass? Well yes we are. Sorry. We just feel that way right now. And, besides, what's wrong with a cardboard box. It's just a body. The soul is already gone, right?

by Steve Hall    Mar-24-09    
Topic: Strange



Stare at This Empty Bed And Tell Us What You See

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Um..what the what, what? Are we missing something here? We're all for a good cause but we've looked at this Chi & Partners-created ad for the UK's Roy Castle Lung Cancer Foundation for quite some time and all we see is an empty bed.

OK, so yes, we get that the empty bed signifies a person who's no longer with us but, really, this add is so clinical it could be for a hospital bed manufacturer.

Could we have a headline? Tagline? Some heart string pulling copy?

Or are we just too stupid to grasp the simplicity of this message? Yea, it's probably that.

by Steve Hall    Mar-24-09    
Topic: Cause, Creative Commentary, Strange



Extreme Sheep, Pong and Classical Art. What Else Do You NEED?

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London's The Viral Factory just hit us upside our delicate craniums with "Extreme Sheep LED Art." You may not be able to wrap your brain around that right away, but it's exactly what it sounds like.

The video, a promotion for Samsung's LED line, is equal parts hilarious, a brainfuck and painful to watch -- painful because it's long and about sheep, a brainfuck because the sheep are being (EXTREME!) shepherded in such a way that they reproduce high art (sort of), and funny because THEY PLAY PONG. USING THE SHEEP.

Grand in its unyielding over-the-toppiness -- brought extreme fishing to mind for a sec -- and reviews on YouTube have been favorable. As always you've got the more eloquent members of the human race arguing over whether or not this was "enhanced" -- or demonstrating superiority with their absolute certainty: "fake as hell."

(*shakes head sadly*)

more »

by Angela Natividad    Mar-19-09    
Topic: Brands, Campaigns, Strange, Video, Viral



Wow. We've Come a Long Way from the FanFic* Days.

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The other day we came across this banner ad for IMVU. The story should be easy enough to figure out: two hot avatars meet, and hey, one thing leads to another. "Live the lifestyle you've always dreamed of," the piece concludes, followed by IMVU's standard CTA: "Meet new people."

We were pretty incredulous about this "lifestyle you've always dreamed of" crap, but then we thought, hey, being sexy and promiscuous in a virtual world is probably infinitely safer than doing it in the Ritz bathroom. Anyway, since then we've seen a couple of other IMVU ads that better illustrate what IMVU means when it says dreamed of.

Fall in love like the first time, engage in girl-on-girl recreation -- or, hell, play Twilight without all the chaste overtones. That shit's creepy though.

It probably bears mentioning, however, that when it comes time for all the meat-rubbing, you still won't actually be your avatar. And you'll still be all alone.

more »

by Angela Natividad    Mar-18-09    
Topic: Online, Strange



Arby's Makes Grease-Stained Tribute to Mona Lisa

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Ad land has this incredible talent for bastardizing beautiful things, and doing it in a way where we're like, hey, that's kind of cool.

That's the feeling you get when you watch "Burger Grease Art," where a guy uses the grease from non-Arby's burgers to create a giant reproduction of Da Vinci's enigmatic lady.

Across the bottom of the video -- which we really couldn't help sitting through, even as we clutched our stomachs and began to dry-heave -- is a link to burgergreaseart.com, which tackles your line of sight with three appealingly matte Arby's Roastburgers. (For some reason, we kinda hoped for an Etch-a-Sketchy painting game, except with grease, but no dice.)

more »

by Angela Natividad    Mar-16-09    
Topic: Brands, Campaigns, Promotions, Strange, Video



'Guns, Blood, Drugs ... What Else Could You Ask For?'

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Got this email blast from Echelon Studios this morning and that header totally perplexed us. What else could we ask for? In my mind, Steve was all, "Hot bitches!" -- and I was like, "...microfiber cloth...?"

The blast is a promotion for two (appropriately) made-for-DVD titles: Death Rattle Crystal Ice ("meth, murder, mayhem"!) and Blood-Stained Romance ("sometimes love doesn't have a happy ending"). Priceless blurbage from the latter:


Soon lies turn to murder launching Holden into a spiraling bloodbath of violence and desperation as he tries to hide the infatuation that feeds his madness. Through it all, he tries to cling to a trembling grip on reality, as love and pain coalesce into a shocking "climax".

Melodramatic run-on sentence? Check. Use of the irresistible "coalesce"? Check. Quotes around "climax"? Check, baby, check.

by Angela Natividad    Mar-13-09    
Topic: Online, Packaging, Promotions, Strange



Carl's Jr. Urges Doctors to Have A Bourbon Before Surgery

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For a company like Carl's Jr. to say "Eat Responsibly" is a joke. Oh wait, it's supposed to be a joke or at least we hope it is because they've been hyping their fat-filled, artery clogging burgers for years.

It was one thing to watch a hot socialite seductively eat a burger while making love to a Bentley. It's an entirely different - and a bit disconcerting - to watch a doctor scarf down a Kentucky Bourbon burger between surgeries.

more »

by Steve Hall    Mar-12-09    
Topic: Brands, Commercials, Creative Commentary, Opinion, Strange



Ladies, Join Wilkinson Sword's Garden Party

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Looks like Philips Shave Everywhere, pretty cool at the time, has been upstaged by Wilkinson Sword's Ma Garden Party (se video here)which officially launches March 16. Hooking up with French singer Simone elle est bonne, the brand is out to show just how much fun it can be to "garden."

It's a catchy tune. We're sure it'd be even more catchy if we could understand the lyrics. But you don't really need to to get what's going on and understand the message.

by Steve Hall    Mar-12-09    
Topic: Brands, Racy, Strange, Video



Blackberry Drives Formula One Race Car? You Decide

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Real? Fake? Oh, who cares. After all, it's really not the point. All this stunt advertising stuff is supposed to just be fun so we're going to leave the "real or fake" analysis the the web weenies who can't help but take the fun out of everything by analyzing it to death.

Anyway, on with the story. Vodafone, that company that loves to throw snowballs in a girl's faces that look nothing like snowballs, is out with a stunt that has driver Lewis Hamilton operate his McLaren vehicle with a Blackberry.

Funny how the car doesn't run off the track when he turns to beam a smile at his pit crew after taking the car out onto the track.

by Steve Hall    Mar-11-09    
Topic: Strange








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