We like to think our Adrants headlines, on occasion, are snark-filled gems of wit and pithiness but this particular headline wasn't written by us. Apparently, it was written by a copywriter whose first language is, it would seem, not English. Or the ad was carelessly pushed through some automated translation software which, as we all know, never ends well.
Add to that boner (look it up. the word doesn't have just one meaning) of a headline the expulsion of a milky white substance, some creepy fireman shapes and a woman who looks quite pleased after she swallows and you've got an ad that, well, would be right at home as an SNL spoof...if they were allowed to go that far on broadcast television.
What's it all about? Some kind of heartburn medicine from Gaviscon.
Remember Coke Happiness Factory? Of course you do; all kinds of weird things happening inside a Coke machine. If you liked Happiness Factory and the Eepy Bird Diet Coke/Mentos thing, you'll love this new Organ Player commercial which kinda mashes together the two aforementioned efforts into a musical extravaganza complete with adorable/scary furry things. And a hot chick if you look quickly.
The commercial was created by Mother London, directed by Douglas Wilson and produced by Blink.
Nicole Kidman revisits her Moulin Rouge days in a Schweppes ad where both innocence (personified by a smiling Indian girl) and sexuality (personified by a beguiled house-hubby) vie for her attention.
Ultimately, the fizzy water wins.
Whatever, man. The piece fell into our laps via @tamega, and marks an odd departure from Schweppes' previous focus points: sophisticated cowboys and gluttons for Commander Whitehead.
Yea. Give this a watch and let us know why the hell it looks like a bunch of kidnapped hipsters end up happily raving the thump of a DJ. Oh wait.
The tagline line informs, "Freedom to do what you want. We help that happen."
The other two videos are equally strange.
So yea, we get the campaign's message. And that was before we watched the Making Of video. But still.
As if there weren't already enough to do with your "there's an app for that" iPhone. Now, we've got a bowling game courtesy of Malibu Rum. In two kooky (yes, we did say kooky) commercials, we are encouraged to get our game on.
A Rastafarian-esque announcer screams, "Malibu Bowling is now a downloadable game for your mobile phone!" But in these spots, a real game of bowling is played...with melons...that smash against walls. Hmm. Alcohol? Large round objects. Yes, that makes sense.
See the spots here and here.
If you walk away with just one lesson from "Tunnel," it ought to be that there's no major difference between a gold-digger and a crateful of chickens. Also, watch for malevolent tunnels that play three-card monty with the contents of cars.
This strange brew brought to you by Mother/London and production co Rattling Stick for la nouvelle Stella Artois 4 (--percent, that is).
Berlin agency Aimaq Rapp Stolle promotes HEAD's new "Speed" racquet with a little extra-extra action from Serbian tennis star Novak Djokovic. Apparently Speed makes him so virile that he manages to run into the aisle and spit game at a blonde before the ball even returns to him.
But "spit game" is an understatement; the guy busts out with balloon animals (which would've been enough to impress us), boy band moves, nipple tassles, and seals (both animal and Navy).
We need to create a new category labeled "Overseen Internet," expressly for stuff that we stumble upon by chance and haven't got words for. This banner ad for Hire My Mom is one such gem.
The URL's actually slightly deceptive -- it caters to mom professionals, not kids hoping to score a gig for Mummy, who's busy drowning her sorrows in a bathrobe and gin. Still though.
To promote Vodafone's wares in India, Ogilvy dreamt up a small community of incoherent, maniacally laughing, wingless birds called Zoozoos.
Mostly the Zoozoos do terrible things to each other and laugh. Each piece ends with some trite tie-in back to Vodafone.
The spots debuted during the Indian Premier League cricket tourney. (Appropriately, "Cricket Alerts" is embedded below. See more ads here.)
The magic of the Zoozoos lies in that they look animated but aren't. They're actually played by real people wearing white. You can find out what kind of Zoozoo you are at the Vodafone microsite. (Uh, diggin' how response 4 in question 1 automatically assumes you're a guy. But I guess if all Zoozoos have a package like this one, it goes without saying.)
There's just something wrong with food that resembles left over KFC chicken breading that's congealed to the point where it's nothing more than a fat-laden ball of over-cooked floor scraps. Perhaps Kellogg's Crunchy Nut Clusters aren't quite that disgusting but we (apparently) have a problem with food that, well, doesn't look like food.