SoyJoy Aids Muscle Strength...Or Relieves Constipation

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This bizarre Japanese commercial for SoyJoy causes one to wonder, "trying to sit or take a shit?" We're really not trying to be witty or anything here. Seriously. Just watch the commercial and let us know what conclusion you come to.

by Steve Hall    Apr- 9-09    
Topic: Commercials, Strange



Nestea Rides the Mechanical Bear

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Weird. Weird. Weird. Thanks to Venables Bell & Partners, Odopod and Nestea, We have...the Mechanical Riding Bear! Yes, that and a collection of other weird activities like the Room of Doom and The Cobra Pit. It's all fun and games filmed Diesel Heides-style. And it's called Liquid Awesomeness.

As it was described to us, "It's kind of like a webcam, a viral video, a video game and a commercial had a disgusting foursome and then somehow gave birth." Yea, we'd have to agree with that assessment.

by Steve Hall    Apr- 8-09    
Topic: Games, Good, Strange



Agency Co-Founder Visits Doctor to Discuss Effects of Eating His Shorts

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Continuing his efforts to land his agency a solar account by the end of the year, Captains of Industry Co-Founder Ted Page visits his doctor to discuss the side effects of eating cotton shorts, which he's promised to do if his agency doesn't get a solar account.

In an unscripted video, Page visits Dr. Glenn Rothfeld during which time the doctor talks about the after effects of eating cotton shorts, the fact it could cause a bezoar (hairball), the benefits of cooking the shorts Cajun-style prior to consuming and the fact super models often times consume cotton balls to keep their weight down.

by Steve Hall    Apr- 8-09    
Topic: Agencies, Promotions, Strange, Video



Irish Bank Think Brutal Truth the Best Policy

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Oh yes, indeed. Life is most certainly more "interesting" when you tell the truth. That's the premise of this "The Truth" campaign for Ireland-based bank, RaboDirect. In these trying financial times, people want honesty, transparency and the brital truth. And that's what they get in this video campaign for the bank.

more »

by Steve Hall    Apr- 7-09    
Topic: Campaigns, Good, Strange, Video



There's No PMS in Fairy Tales!

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While we don't speak Spanish and can't understand all the words in this California Milk Processor Board commercial, the message is clear: a glass of milk can cheer you up on a bad day. We could use a gallon right about now.

In this commercial, created by Grupo Gallegos and animated by Psyop, a prince saves the day as a Princess' mood reeks havoc across her world. It's a grand gesture and one that's best experience without actually understanding the words. Because if you did, you'd realize the whole thing is a metaphor for the Princess' PMS and how milk lessens that monthly blow.

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by Steve Hall    Apr- 7-09    
Topic: Bad, Campaigns, Cause, Commercials, Good, Strange



Don't Get All Weepy About This 'Save the Polar Bear' Ad Just Yet

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Ever watch one of those teaser type commercials that clearly points on the direction of some weepy cause-related effort? This is not one of those commercials. It certainly starts out that way with a bunch of eager, eco-types embarking upon some lofty goal to correct some horrible wrong. And while they do end up doing some cute cuddlies a solid, the whole thing is a lame metaphor illustrating something far more mundane and pedestrian.

SAA/Y&R Tel Aviv created.

by Steve Hall    Apr- 6-09    
Topic: Commercials, Strange



It's Time to ... Mow the Lawn!

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Ariel Waldman, and ton of other people - sent in this gem for us all to appreciate. It's ever so similar to another piece of work for a similar product but we just can't seem to locate that in the archives. Update: Thanks to commenter Chris, here's what I couldn't find. And yea. They are both similar because they are both for Wilkinson.

So what the hell are we talking about? Gardening, of course. More specifically, mowing the lawn. But not the kind of lawn you'd use a Cub Cadet or a John Deere to mow. Nope. This kind of lawn requires something from Wilkinson.

Watch.

by Steve Hall    Apr- 4-09    
Topic: Good, Racy, Strange, Video



Act Now! Visit Soul Wow And Confess Your Sins!

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It's a sad fact infomercials work. They scream at you. They assault you with cheesy graphics. They pummel you over and over again with a call to action.

Know what else is a sad fact? That the Catholic Church has to use the shtick to get people to confess their sins during Holy Week. Yes, the Catholic Dioceses of Brooklyn and Rockville Center has kooked up with the Forza Migliozzi agency to create Soul Wow which aims to fill confessional booths in Brooklyn, Queens, and Long Island Monday, April 6.

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by Steve Hall    Apr- 2-09    
Topic: Campaigns, Strange, Video



Clarins Paris Nails the Perfect Way to Illustrate Lift.

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We were dropping someone off at the Charles de Gaulle airport last week when this gigantic image dwarfed us at the check-in line.

Questions of imminent discomfort aside, we were forced to admit that bare ass on a bike seat is probably the best way to plug lotion that lifts.

Seriously, though. Can you think of a better comparison?

by Angela Natividad    Apr- 2-09    
Topic: Brands, Poster, Strange



Well At Least Granny Isn't Pissing On A Test Diaper Here

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Many brands use analogies to help explain their product features and benefits. Even makers of diapers for grownups. But seriously, WTF? Touting the new line of Depends by comparing the fact they're different to the fact men drive differently than women and commentary on who rules the world; men or women?

Relatable? Yes. Lame? Definitely.

more »

by Steve Hall    Mar-31-09    
Topic: Campaigns, Commercials, Strange










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