'Guns, Blood, Drugs ... What Else Could You Ask For?'

echelon-death-rattle.bmp

Got this email blast from Echelon Studios this morning and that header totally perplexed us. What else could we ask for? In my mind, Steve was all, "Hot bitches!" -- and I was like, "...microfiber cloth...?"

The blast is a promotion for two (appropriately) made-for-DVD titles: Death Rattle Crystal Ice ("meth, murder, mayhem"!) and Blood-Stained Romance ("sometimes love doesn't have a happy ending"). Priceless blurbage from the latter:


Soon lies turn to murder launching Holden into a spiraling bloodbath of violence and desperation as he tries to hide the infatuation that feeds his madness. Through it all, he tries to cling to a trembling grip on reality, as love and pain coalesce into a shocking "climax".

Melodramatic run-on sentence? Check. Use of the irresistible "coalesce"? Check. Quotes around "climax"? Check, baby, check.

by Angela Natividad    Mar-13-09    
Topic: Online, Packaging, Promotions, Strange



Carl's Jr. Urges Doctors to Have A Bourbon Before Surgery

carls_jr_bourbon_doctor.jpg

For a company like Carl's Jr. to say "Eat Responsibly" is a joke. Oh wait, it's supposed to be a joke or at least we hope it is because they've been hyping their fat-filled, artery clogging burgers for years.

It was one thing to watch a hot socialite seductively eat a burger while making love to a Bentley. It's an entirely different - and a bit disconcerting - to watch a doctor scarf down a Kentucky Bourbon burger between surgeries.

more »

by Steve Hall    Mar-12-09    
Topic: Brands, Commercials, Creative Commentary, Opinion, Strange



Ladies, Join Wilkinson Sword's Garden Party

wilkinson_ma_garden_party.jpg

Looks like Philips Shave Everywhere, pretty cool at the time, has been upstaged by Wilkinson Sword's Ma Garden Party (se video here)which officially launches March 16. Hooking up with French singer Simone elle est bonne, the brand is out to show just how much fun it can be to "garden."

It's a catchy tune. We're sure it'd be even more catchy if we could understand the lyrics. But you don't really need to to get what's going on and understand the message.

by Steve Hall    Mar-12-09    
Topic: Brands, Racy, Strange, Video



Blackberry Drives Formula One Race Car? You Decide

mclaren_blackberry_vodafone.jpg

Real? Fake? Oh, who cares. After all, it's really not the point. All this stunt advertising stuff is supposed to just be fun so we're going to leave the "real or fake" analysis the the web weenies who can't help but take the fun out of everything by analyzing it to death.

Anyway, on with the story. Vodafone, that company that loves to throw snowballs in a girl's faces that look nothing like snowballs, is out with a stunt that has driver Lewis Hamilton operate his McLaren vehicle with a Blackberry.

Funny how the car doesn't run off the track when he turns to beam a smile at his pit crew after taking the car out onto the track.

by Steve Hall    Mar-11-09    
Topic: Strange



...Is it the Foam Beard that Makes the Big Boys Strip and Shave?

foam-beard-lady.jpg

Continuing that creepy Japanese game show-inspired shaving fetish campaign thing for Nivea, DraftFCB and Rubber Republic assault us with Foam Beard Lady.

We are appropriately terrified.

The associated microsite guides shaving addicts to Stepping Stones Retreat, where a slightly Running with Scissors-y doctor will promise to cure you of glabermania while eye-raping you with Nivea shaving products. Compulsive shavers will no doubt be pleased.

more »

by Angela Natividad    Mar-11-09    
Topic: Brands, Campaigns, Online, Strange, Trends and Culture



OMG! Actual Humans to Answer Phones!

o2_robots.jpg

Hmm. Maybe it's like that scene in the Sylvester Stallone/Sandra Bullock movie Demolition Man where future cop answers the phone saying, "Hello, this is the Los Angeles police department. Press one for an automated attendant or stay on the line to speak to me" or something like that.

VCCP Berlin has produced a commercial for O2 which depicts all sorts of robots in retirement with a voiceover that, OMG, you can now talk to an actual live human being when you call the company.

Wow. How novel. How did we ever get to a place where insanely annoying phone trees became the norm?

by Steve Hall    Mar-10-09    
Topic: Commercials, Good, Strange



Sexting Suicide, Sad Pups for PETA, Evan Williams' Life in Longform

watchmen-london-450x300.jpg

- Adidas launches branded video hub. Welcome to Bandwagonsville!

- New Pearl Jam website by Freedom + Partners. Site includes a puzzle that lets users "unlock" songs from reissues of Ten. Puzzle completion can be timed; people can compete for speed.

- Evan Williams: just a poor but honest farmboy.

- BeanCastin' it up: "I'm for Sale" with Bill Green, John Wall and the spirit of Ben Kunz. (Take a shot every time I say "like" -- and thank me when you've got the goggles on tight.)

- Media that shapes Advergirl's worldview.

- Who Watches the Watchmen?

- Helping PETA help themselves.

- Sexting suicide.

by Angela Natividad    Mar- 9-09    
Topic: Brands, Campaigns, Guerilla, Strange



This Isn't Creepy at All.

bc-dairy-arm-wrestling.jpg

DDB/Vancouver's interpretation of arm wrestling, on behalf of BC Dairy Foundation.

POLL TIME!

more »

by Angela Natividad    Mar- 5-09    
Topic: Brands, Campaigns, Commercials, Strange



Seriously, Is There Anything a Japanese Fetish Game Show CAN'T Sell?

shaving-fetish.jpg

There's something about Japanese pop culture that compels us to watch and not look away. Japan is the seat of all fetishes, magnified for your viewing pleasure. (And we're not just talking* sexual ones.)

To ensure eyeballs for Nivea's line of shaving products, DraftFCB and Rubber Republic tapped into "glabermania" -- the addiction to shaving and being smooth. Inspired by our game show-crazed Japanese cohorts, here's what they came up with.

Come on, don't knock it. What else do you and your jaded creative homies have to do on Saturday night? Grab a camera and pool your shaving cream; think of it as a company morale-builder.

more »



By Gad -- a Bra that Demands Creativity!

doodlebra-packaging.jpg

We're not really sure why something like the Doodle Bra should exist -- much less why you'd want to graffiti your lingerie with friends, or under the watchful eye of Proud (and Copiously Botoxed?) Mom.

What we do know is that the Doodle Bra is real, tantalizing us with its Chinese convenience store packaging, mocking us with its generic markers and broad selection of stencils.

Here's an encouraging thought: someone out there is getting rich this way.

more »

by Angela Natividad    Mar- 4-09    
Topic: Packaging, Strange










Featured FREE Resource: