Carlos Mandelbaum Feels the (Brand) Love

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Semi-skeevy Carlos Mandelbaum is at it again. Last week we shared his examination of brand conversations with you and our thoughts on just who the hell Carlos is and what we think he's truly up to.

Now, we have two more video to share with you. In the first, The Poetry of Branding, Carlos sets a portion of a creative brief describing the target audience to music and reads it as if it were poetry. And poetic it is. In the second, Brand Love, Carols questions the crazy notion people might actually fall in love with a brand...and then he does...with a Chiquita banana.

by Steve Hall    Feb- 7-09    
Topic: Strange, Video



You Mean She's JUST NOW Becoming a Happy Meal Toy?

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Hello Kitty is the ultimate licensing whore. Her oblong, be-ribboned visage has been plastered onto everything from toasters to credit cards to vibrators -- er, massagers -- to brassiere.

Now you can find the world's most ubiquitous cat in your Happy Meal. Through February 26th, McDonald's is stuffing them with one of eight Sanrio watches.

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Asics Appropriates Chinese Legend for 'Made of Japan'

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Continuing Asics' campaign/pop culture tribute "Made of Japan" for Onitsuka, Amsterdam Worldwide developed "Zodiac Race," a by-land-and-sea battle between future members of the The Jade Emperor's Zodiac Calendar.

In the Chinese (!!) legend, Rat wins by riding the Ox. The turnout's no different in this vid, which is all manga'd out and about as fun as watching Wii Mario Kart (as opposed to playing it). Also, for some odd reason the dragon just flies around, doing inexplicable good deeds.

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by Angela Natividad    Feb- 6-09    
Topic: Brands, Campaigns, Online, Strange, Trends and Culture, Video



Comcast to Luddites: GET READY (for __________).

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A year and a half ago, a survey was taken pegging seniors as among the most likely to be negatively affected by the upcoming digital TV transition. This crucial trivia wiggled its way into last-minute marketing campaigns with understandable urgency; Adrants reader Rebecca reported getting the ad at left in her mailbox.

"Get Ready for the Digital Transition on February 17, 2009, with FREE Basic Cable," it says. For those that weren't paying attention the first time, an eye-catching balloon tactfully adds, "GET READY BEFORE IT'S TOO LATE!"

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by Angela Natividad    Feb- 5-09    
Topic: Cable, Direct, Events, Strange



Crest Kids Called Upon to Smooch in 3D

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Mooching off the 3D Super Bowl shenanigans, Crest and Digitas launched Kiss Me in 3D, a site that promises all the steam and slobber of a warm, lusty body. All you need to fully realize the experience is a pair of 3D glasses and an extremely vivid sensory imagination.

Once outfitted in the specs Digitas hopes you didn't throw away over the weekend, pick a make-out partner. Then choose three kissing styles to get the party started.

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by Angela Natividad    Feb- 4-09    
Topic: Brands, Online, Strange



Woody Harrelson Predicts end of World in 2012

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Here's a weird one. Woody Harrelson dressed like homeless geek by the name of Charlie Frost. Something to do with $4,000 Super Bowl tickets, living on Jupiter, the Institute for Human Continuity, a global survival lottery and the apparent end of the world in 2012. December 12, 2012 to be specific.

OK, enough of that. It's promotion for Roland Emmerich's movie, 2012.

by Steve Hall    Feb- 4-09    
Topic: Celebrity, Strange, Video



(More) Mannequins Invade Manhattan

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Last Friday, with help from 180LA, Sony deployed an army of "living" mannequins across Manhattan. Chic gamines, harder around the eyeline than usual, were seen sitting at cafes, Grand Central Station and elsewhere, blogging and updating Facebook pages from their VAIO P Series devices.

The campaign also had a Fashion Week component: the dummies were dressed by designers aiming to promote their wares in conjunction with Sony's wee VAIOs.

Hmm. Plastic chicks with hot tech toys, expensive shoes and limited maneuverability. How on earth did anyone distinguish them from the other Sex and the City groupies?

by Angela Natividad    Feb- 3-09    
Topic: Brands, Campaigns, Events, Guerilla, Strange



A Girl. A Guy. A Horse. A Boat. A Whip. A Chain. Yea, It's Diesel

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The girl is hot. The guy is not. Shades of Twin Peaks. A nod to Planet of the Apes. A hint of S&M. A dash of whack. A little sex and some quivering legs.

Yes, it's a weird-ass Diesel commercial that looks like a scene out of Lost Highway.

Thanks, Bill, for distracting us from other unfortunate matters, today.

by Steve Hall    Jan-29-09    
Topic: Commercials, Good, Strange



Massad Hits Its Readers Where They Like It

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To generate buzz for Netherlands-based S&M rag Massad, agency New Message enlisted dour-faced porn star Sofia Valentine to wander fetish parties and brand ass, The Story of O-style.

The so-called "spankvertising whip" -- an apt expression if I ever heard one -- looks suspiciously like a cricket bat but leaves pert white derrieres branded with "Massad, the SM Magazine."

Short and to the point. Sort of like pain. See it in action.



MSFT: All Up in Everybody's Business, for Almost No Reason at All.

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Remember Clearification, that neurotic but sometimes-funny Vista effort featuring Demetri Martin? Microsoft revisits hipster animation and irreverent anecdota with a JWT-developed ad dubbed "Because it's everybody's business."

According to GM-Advertising Gayle Troberman at Microsoft, the "I'm a PC" campaign was about "creating a 'vibe'" to "define our brand for consumers," whereas this spot is all about "showing business people the real value they can achieve with technology."

Yeah, good luck with that. Quiksilver President/CEO Bob McKnight justifies the ad's papier mache-style surfer imagery with use of his voice; and while nothing he says is truly memorable, I recall him comparing tsunamis to business. Then some rolled-up dollar wads with sheep heads traipsed across my screen.

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by Angela Natividad    Jan-26-09    
Topic: Brands, Campaigns, Commercials, Strange, Television










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