The French Make Super Bowl Ad

pepsi_max_octopus.jpg

Now we know where all the good commercials were during the Super Bowl. In France! Yes, in France. Though typical in the sense it's all about boy uses best friend to appear heroic for hot girl he wants to take out, this Pepsi Max commercial just oozes Super Bowl idiocy. Oh and we mean good idiocy in this case.

Just one problem. How exactly did that octopus get out of the water so quickly? CLM BBDO created.

by Steve Hall    Feb- 9-09    
Topic: Commercials, Good, Strange, Super Bowl 2009



Colgate Gives You Fresh Breath That Turns You On

colgate_turn_you_on.jpg

The name of this commercial, Naughty Boy, and the tagline, "Fresh breath that turns you on," might lead one to believe Colgate has added some sort of aphrodisiac to its toothpaste. But upon viewing the spot, one wonders if what Colgate, instead, added was some kind of seizure-inducing ingredient. Otherwise, this dude's expression of getting "turned on" is seriously warped.

Rediffusion Y&R Mumbai created the spot.

by Steve Hall    Feb- 9-09    
Topic: Commercials, Strange



Men Don't Always Want Their Equipment to be Bigger

mumps.jpg

There isn't much that skeeves a guy out more than alluding to testicular injury and that's the nut this PSA from the Government of Ontario cracks. Calling attention to the apparent return of Mumps, the PSA highlights the isolation required when Mumps is detected and some of the weighty symptoms that con come with the disease.

by Steve Hall    Feb- 9-09    
Topic: Cause, Commercials, Strange



HR Block Does Oddvertising Thing.

cyclops-thumb.jpg

Because really, three cyclopses and a wheelbarrow of cash should be all it takes to convince you H&R Block is the tax refund brand of choice.

more »

by Angela Natividad    Feb- 9-09    
Topic: Brands, Commercials, Promotions, Strange, Television



LA Ad Geek Expresses Love For AdWeek Ad Greek

Eleftheria_Parpis_valentines_video.jpg

Step aside Obama Girl. You've been outdone. While we will never forget your undying love for Adrants and Steve Hall, we simply have to elevate Ignited Art Director Thad Papadakis to a higher status of obsessive devotion for the Valentine's Day love song he created for AdWeek journalist Eleftheria Parpis.

Instant press! Sweet.

more »

by Steve Hall    Feb- 8-09    
Topic: Good, Opinion, Strange, Video



Carlos Mandelbaum Feels the (Brand) Love

carlos_mandelbaum_chiquita.jpg

Semi-skeevy Carlos Mandelbaum is at it again. Last week we shared his examination of brand conversations with you and our thoughts on just who the hell Carlos is and what we think he's truly up to.

Now, we have two more video to share with you. In the first, The Poetry of Branding, Carlos sets a portion of a creative brief describing the target audience to music and reads it as if it were poetry. And poetic it is. In the second, Brand Love, Carols questions the crazy notion people might actually fall in love with a brand...and then he does...with a Chiquita banana.

by Steve Hall    Feb- 7-09    
Topic: Strange, Video



You Mean She's JUST NOW Becoming a Happy Meal Toy?

wristwatch-hello-kitty.jpg

Hello Kitty is the ultimate licensing whore. Her oblong, be-ribboned visage has been plastered onto everything from toasters to credit cards to vibrators -- er, massagers -- to brassiere.

Now you can find the world's most ubiquitous cat in your Happy Meal. Through February 26th, McDonald's is stuffing them with one of eight Sanrio watches.

more »



Asics Appropriates Chinese Legend for 'Made of Japan'

onitsuka-zodiac-race.jpg

Continuing Asics' campaign/pop culture tribute "Made of Japan" for Onitsuka, Amsterdam Worldwide developed "Zodiac Race," a by-land-and-sea battle between future members of the The Jade Emperor's Zodiac Calendar.

In the Chinese (!!) legend, Rat wins by riding the Ox. The turnout's no different in this vid, which is all manga'd out and about as fun as watching Wii Mario Kart (as opposed to playing it). Also, for some odd reason the dragon just flies around, doing inexplicable good deeds.

more »

by Angela Natividad    Feb- 6-09    
Topic: Brands, Campaigns, Online, Strange, Trends and Culture, Video



Comcast to Luddites: GET READY (for __________).

seniorcitizenwpigtails.jpg

A year and a half ago, a survey was taken pegging seniors as among the most likely to be negatively affected by the upcoming digital TV transition. This crucial trivia wiggled its way into last-minute marketing campaigns with understandable urgency; Adrants reader Rebecca reported getting the ad at left in her mailbox.

"Get Ready for the Digital Transition on February 17, 2009, with FREE Basic Cable," it says. For those that weren't paying attention the first time, an eye-catching balloon tactfully adds, "GET READY BEFORE IT'S TOO LATE!"

more »

by Angela Natividad    Feb- 5-09    
Topic: Cable, Direct, Events, Strange



Crest Kids Called Upon to Smooch in 3D

kiss-me-fernando.jpg

Mooching off the 3D Super Bowl shenanigans, Crest and Digitas launched Kiss Me in 3D, a site that promises all the steam and slobber of a warm, lusty body. All you need to fully realize the experience is a pair of 3D glasses and an extremely vivid sensory imagination.

Once outfitted in the specs Digitas hopes you didn't throw away over the weekend, pick a make-out partner. Then choose three kissing styles to get the party started.

more »

by Angela Natividad    Feb- 4-09    
Topic: Brands, Online, Strange










Featured FREE Resource: