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Don't you sometimes wish, while watching an over-the-top romance scene in a movie, you could put words in the mouths of actors? Well, now, thanks to McDonald's, you can. Or at least you can see on person's version courtesy of this Rob Tenconi-penned McDonald's commercial from Leo Burnett London.
Come on. You know you fantasize about this every time you see a scene like this in a movie. Don't you? Oh wait, you don't? It's just me? Damn, I really do have some kind of obsessive ad-fueled syndrome. Hmm. Must be the result of trying to read Advertising Age, AgencySpy, Adland, AdFreak, AdWeek, AdScam all while frantically updating my Facebook status, tweeting relevant bits to Twitter followers, IMing with tipsters and swimming in a sea of endlessly updating RSS feeds. Yea, that's it.
- You know you wanna browse through Barack Obama's flickr.
- Make the Logo Bigger taps his own top 25 influential bloggers to spit knowledge on Pepsi's blogger outreach effort.
- GOP taps social media to rekindle its fire.
- Levi's to agencies: want our business? We want your internal invoices.
- PomX break room sheep go "What the fu-uuuck?" for "maximum wakey-wakedness!" Via.
- CEOs in ads = company death rattle.
- Rate your hate for "Saved by Zero."
I kinda got a kick out of this demo for Audio Spotlight,* a technology that enables the user to transmit messages from a set of speakers to your skull. From as far as 20 meters away, the person using the device can target individuals and whisper secrets (and ad messages) only they can hear.
Gawker's Joshua Stein is less amused by the effort. He was totally blindsided by the technology, which targeted him on the streets of New York for a Paranormal State promotion.
Gotta say, it is in fact some creepy shit -- not to mention invasive. But hey, that won't stop Remy Martin from using Audio Spotlight to add an intensely personal element to its billboards in Chicago, LA, NYC and Atlanta.
So watch out. The cognacs will be coming at you from that most sacred of temples: "inside the brain-house," to seize an expression from Joshua.
- Obama/McCain WeeMees! OhMG kyoooooot. Diggin' how the page reads, "Invite the presidential nominees to your Room." So naughty.
- Speaking of politics, that half-hour Obama ad pulled in an average household rating of 21.7. The top market was Baltimore, where it averaged 31.3.
- Still undecided? Sport it on your coffee cup. $10 says at least five election canvassers will make a beeline for you within minutes of exiting 7-Eleven.
- Zap bugs with Honda. Reminds me of a Stargate SG-1 episode where these giant bugs would prick you, then turn you into an egg sack.
There were three images that accompanied the release that prompted this story. We're going to spare you from two of them because, well, they're all hairy seventies-style and what with everyone shaving every last hair off their bodies today, seventies-style hairiness is, well, just gross.
So, for Asheville (oh wait, they're still into the seventies there, right?) hot tub retailer Willow Creek Hearth & Liesure (damn., even that word is soooo seventies), Atlanta-based BRUNNER created a campaign that's an ode to the hariy seventies and the supposed seductive qualities of the hot tub.
With headlines such as "Because you can only fit one woman in a Porsche," "Spice up your marriage with someone else's marriage," and "Lowers sperm count to the average male range (as opposed to what...a seventies porn star?)," the campaign intends to set the retailer apart from the usually mundane ads seen in the category which depict impossibly perfect, cliched family scenarios.
Adrants reader Molly sent us a spot in which JFK is reanimated and his words altered to promote sustainable energy technology.
CG technology was used to "remodel JFK's mouth word for word," according to the pressie. Produced by AKQA with help from The Ambassadors/Amsterdam for Greenpeace, it debuted last Monday at a press briefing in Berlin.
For its ongoing "Visionaries" campaign, ABSOLUT launched a three-month digital exhibit of Helmut Lang's Alles Gleich Schwer, a set of print artworks.
Beginning today, users can download a rotating variety of prints from the site, put together by Great Works.
At left is the one I downloaded. The image isn't much of a stunner, but note that my IP, location and download number and download time have been printed at left.
How novel: print art repurposed as digital dog-tag. Also vibes like a tribute to anyone that ever spent a sleepless night IP-tracing blog trolls. Hrm. Wonder if I should frame it.
Follow this logic. Groups such as Adbusters, Billboard Liberation Front, The Bubble Project, Banksy and Graffiti Research Lab hate advertising. So what do these groups do to share their distaste for the horrific practice known as advertising? They create more advertising to advertise their distaste for, yes, advertising.
Watch this five minute video and revel in its twisted logic and idiotic blatherings as it trys to apply logic to the illogical, passion to the
"Go all in - but play it safe" so says the copy on Ladbrokes-branded condom packaging. Ladbrokes is a Swedish gambling company which decided to hand out condoms as a promotional item. Another version of the packaging reads, "Don't play with fire - Play with us!"
Ladbrokes' Andreas Gillberg explained the thinking behid the promotion, saying, "We came to think about the fact that condoms - just like Ladbrokes - is all about safe transactions. Just like our games, it's about excitement and safety at the same time".
Interesting. So sex is just a "transaction" in Sweden? Hey, we're all for casual sex but we like to think of it as a bit more meaningful than a poker bet.
With a bit of twisted logic, TDA has launched a get-out-and-vote effort but the whole thing's pointless. The promotion is predicated on the notion people identify friends, colleagues or acquaintances who will vote opposite them thereby each canceling out the other's vote.