For Park Shore BMW, agency concerto conjured up a sneaky way to get people staring at rows and rows of BMW logos for a long, long ... long ... time. See variants 2 and 3.
"One of these is not like the others," the copy reads. "Find it and we'll not only offer you an incredibly low interest rate, we'll pay your 10% down payment on any 2008 model you want. You have until October 31st. So Go!"
The campaign ran briefly in Vancouver last month, after which Park Shore BMW was asked to pull the ads because they "contravene branding standards."
Wait. There are standards? Guess that sets Vancouver ahead of the pack. $10 and a warm cookie to whoever can score us Van City's Hallowed Book on Logo Etiquette.
- MTV's "Burma Viral," produced by Shilo for Ogilvy & Mather, won a London Int'l Awards Gold Statue for TV/Cinema Animation, and a Silver Shark for Best Int'l Animation at the 46th Annual Kinsale Shark Awards. At left is the somewhat-stunned project writer, Carl Le Blond, clutching the London Gold. Way to goooooo.
- Valleywag watered down, broadened out, folded into Gawker.
- Intel's obnoxious "That guy" is a chick, actually.
- Lego reenacts Star Wars with non-violent games.
- I fucking hate maggots.
- Racing for a hot shower.
- Linda Tripp's mouth-blown, hand-painted ornament store.
- And you thought foreign oil dependence was our problem.
Tearing the chapter in irony out of theTruth.com's tattered playbook, Crowell Advertising brings us Fight the Ugly, home base to a lame-duck action figure named Smokerman.
Um, diggin' the 'stache.
See ads in which the action figure, stopping often to catch his breath, tries saving trains or disarming plastic bombs. The spots -- prepared for the Utah Department of Health -- will air during morning cartoons, where hopefully they stop kids from smoking as opposed to, oh, making the puff-puff seem fun.
- Swedish site Crime Medicine tells the tale of counterfeit prescription drugs using an online drug store front which then break through to the truth behind the lie.
- Google Street View gets some staged action from a group of people in Pittsburgh who wanted to dress up Sampsonia Way.
- Hmm. According to this video, Lowe Manila is an awesome place to work and really difficult to say goodbye to.
- OK. Obviously this a cultural thing but still. This T-mobile commercial is really, really weird.
- Need to waste some time? Check out the Facebook application Ad Battle created by Buddy Media and Atmosphere BBDO's Jason Culbertson. Compare to ads and vote on them. It's that simple.
We all know many ads love to portray men as drooling, sex-crazed idiots who are easily turned on by just about anything because, well, we are but this commercial for Skykee, a WiFi spy robot (who thinks this stuff up?) stretches the metaphor a bit too far in terms of men's obsession with "ass."
Oh whatever. It's funny. Sort or. In a freakishly twisted, perverted sort of way.
- Be a GAMER. Made of steel. Video game school will show you how.
- The US Army is using webcasts by overseas soldiers to bait new recruits. The series is called -- wait for it! -- "Straight from Iraq." Soldiers are ready to take your questions.
- Keep up with Advergirl's social manifesto on how companies are using social media. It's illustrated!
- To remind us all how with-it and un-stodgy it is, Microsoft (I guess?) sends rats skydiving. Sick 'em, PETA.
by Angela Natividad
Don't you sometimes wish, while watching an over-the-top romance scene in a movie, you could put words in the mouths of actors? Well, now, thanks to McDonald's, you can. Or at least you can see on person's version courtesy of this Rob Tenconi-penned McDonald's commercial from Leo Burnett London.
Come on. You know you fantasize about this every time you see a scene like this in a movie. Don't you? Oh wait, you don't? It's just me? Damn, I really do have some kind of obsessive ad-fueled syndrome. Hmm. Must be the result of trying to read Advertising Age, AgencySpy, Adland, AdFreak, AdWeek, AdScam all while frantically updating my Facebook status, tweeting relevant bits to Twitter followers, IMing with tipsters and swimming in a sea of endlessly updating RSS feeds. Yea, that's it.
- You know you wanna browse through Barack Obama's flickr.
- Make the Logo Bigger taps his own top 25 influential bloggers to spit knowledge on Pepsi's blogger outreach effort.
- GOP taps social media to rekindle its fire.
- Levi's to agencies: want our business? We want your internal invoices.
- PomX break room sheep go "What the fu-uuuck?" for "maximum wakey-wakedness!" Via.
- CEOs in ads = company death rattle.
- Rate your hate for "Saved by Zero."
I kinda got a kick out of this demo for Audio Spotlight,* a technology that enables the user to transmit messages from a set of speakers to your skull. From as far as 20 meters away, the person using the device can target individuals and whisper secrets (and ad messages) only they can hear.
Gawker's Joshua Stein is less amused by the effort. He was totally blindsided by the technology, which targeted him on the streets of New York for a Paranormal State promotion.
Gotta say, it is in fact some creepy shit -- not to mention invasive. But hey, that won't stop Remy Martin from using Audio Spotlight to add an intensely personal element to its billboards in Chicago, LA, NYC and Atlanta.
So watch out. The cognacs will be coming at you from that most sacred of temples: "inside the brain-house," to seize an expression from Joshua.
- Obama/McCain WeeMees! OhMG kyoooooot. Diggin' how the page reads, "Invite the presidential nominees to your Room." So naughty.
- Speaking of politics, that half-hour Obama ad pulled in an average household rating of 21.7. The top market was Baltimore, where it averaged 31.3.
- Still undecided? Sport it on your coffee cup. $10 says at least five election canvassers will make a beeline for you within minutes of exiting 7-Eleven.
- Zap bugs with Honda. Reminds me of a Stargate SG-1 episode where these giant bugs would prick you, then turn you into an egg sack.