Shopping Mall Claims Holidays Are NOT About Spending Money

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Last night during Merry Christmas, Charlie Brown!, Charlie complained about the flagrant commercialization of Christmas. If creatives ever felt the way he did, they're probably well over it out of professional necessity. I know I am, and I just blog here.

Adding to our jaded perspective of how things operate in Ad Land's warped universe, Cherry Creek North -- a high-end shopping mall, mind you -- worked with CULTIVATOR ADVERTISING & DESIGN/Denver to launch The Yuletide Project. Its goal is to remind holiday shoppers that the holidays are about more than frequent wallet molestation.

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by Angela Natividad    Dec- 9-08    
Topic: Brands, Campaigns, Magazine, Online, Outdoor, Strange



At Crowd's Command, Getty Shoots a Dwarf. In Skates.

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To maintain its iron grip on the stock photo industry, Getty records searches and commissions shoots when enough people have searched for an image that can't be found.

To wit: a truckload of people recently queried "rollerblading dwarf." As promised, Getty had its photographers whip out the ambient lights and hunt down a highly mobile midget.

The result is at left. And because mass consumption of "rollerblading dwarf" images is just soooo quirky, agency Think Meets Do launched a Getty-whoring Facebook group in its honour: Search for a Rollerblading Dwarf on Getty Images.

Yeah, there probably could've been a better name for that.

Future shoots (those likely to be repurposed as an ad campaign, anyway) include shooting a crying lobster, and a llama in high heels.

by Angela Natividad    Dec- 8-08    
Topic: Brands, Campaigns, Online, Promotions, Social, Strange



The End of the Beginning is the Beginning of the End

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If teenagers knew the consequences of unprotected sex before they engaged in it, would it make them think twice before succumbing to desire? That's the question this teen pregnancy commercial ponders. Following the actions of a teen couple as they party, drink, hook up, have sex and deal with the consequences in reverse, the commercial shares the possible negative outcomes of having unprotected sex.

The bigger question is, given the quick-cut/ADD mentality so prevalent among, well, everyone these days, will anyone remember the beginning (end) when they get to the end (beginning)? Wait, what? Exactly.

The commercial was created by DLKW London for COI.

by Steve Hall    Dec- 8-08    
Topic: Cause, Commercials, Racy, Strange



One More Bedtime Pharma that Promises to Last All Night Long

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Last week pyjama-clad women on mobile beds circulated Los Angeles, using spammy typefaces and a warped colour scheme to ask the $65,000 question:

WHAT DO 75 MILLION WOMEN WANT MOST IN BED?

If you guessed fiber-rich cereal, you are so, so wrong!

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by Angela Natividad    Dec- 8-08    
Topic: Brands, Campaigns, Events, Guerilla, Strange



Geico 'Right Sizes' Ad Campaign With Minimalistic Kash

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Perhaps in an efforts to identify with trying economic times or, perhaps, to give us a break from the Gecko and the Caveman, The Martin Agency is out with two commercials featuring the goofy character, Kash, who, well...who does nothing but sits there as the cast around him wonders just what the little guy is all about.

And the song. Don't get me started. David Gianatasio has that one covered.

by Steve Hall    Dec- 8-08    
Topic: Campaigns, Commercials, Strange



Ford, Motrin, Starbucks Separated at Birth?

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Adrants reader Christina Mejia found three commercial which looks strikingly similar. The first is the famed Motrin ad. The other two come from Ford and Starbucks.

It certainly does look like there were similar creative thoughts floating around during the creation of these commercials. Watch and let us know what you think.

Ford
Motrin
Starbucks

by Steve Hall    Dec- 5-08    
Topic: Brands, Commercials, Strange



It's a Debeers Diamond Commercial. No Wait, It's An Eco-To-Go Ad

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A bit ethereal and long winded in terms of getting to the actual message, this commercial for Eco-To-Go, urges us to consider the fact a plastic fork, which usually gets used once, takes 1,000 years to decompose.

It's part of an effort to get people to order take out "Eco-To Go" which means without all the plastic utensils and added packaging. It's also an effort to urge restaurants to use greener packaging.

Hey, here's an idea. Why don't people cook at home, eat with washable china plates and reusable metal forks. Or if we must order out, bring our own reusable containers to the restaurant when we pick up our orders. Yea, I know. That'll never happen.

by Steve Hall    Dec- 5-08    
Topic: Commercials, Strange



Would You Buy Brad Pitt's Chewed Gum?

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That question is rhetorical.

Brazilian actor Caua Raymond is auctioning off a hunk of chewed Trident that he kept in his mouth, just for the fans, for exactly 15 minutes.

Video below! Hope you speak Portuguese. Diggin' how Raymond has a dude with a tray and a glass receptacle, hanging around for moments like this one.

For reasons I sure don't understand, the vid is the most-viewed on YouTube Brazil today (280,743 views and counting). The "winner" of this spit-saturated dream-pebble gets to meet Raymond in a ceremony, where the money raised from the auction will be donated to charity.

So Trident, I guess that highlarious mastication movie just didn't work out for you...?

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by Angela Natividad    Dec- 4-08    
Topic: Brands, Campaigns, Cause, Celebrity, Online, Promotions, Strange



Dog With Cracked Chest Explores Dangers of Cocaine Use

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Drug use is a serious issue. Drug PSAs are usually hard-hitting, in your face, depressing and emotionally draining. Apparently the UK-based national drug information service FRANK didn't get the memo when they had their new campaign created.

The campaign centers on a dog called Pablo who is a drug mule. In a commercial, Pablo mixes and mingles with drug dealers and users all while his chest is cut open because he was a mule.

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by Steve Hall    Dec- 4-08    
Topic: Cause, Commercials, Strange



Holiday-Style Frozen Pole Game Baffles

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It's official. Two makes a trend so the rebirth of the send-to-a-friend time waster is upon us yet again. Following Ceiva's Sit on Santa's Lap, Mullen has created Frozen Pole, an upload-your-face, choose-your-wardrobe, send-to-a-friend thing. It's purpose? To get your tongue stuck on...wait for it...a frozen pole. You know. Like in the movie.

One might assume this little effort could be for some sort of fireball-style candy or some hot chocolate brand or a even reverse logic effort to promote travel to the Caribbean. But no.

It's for...voice recognition company Nuance which is introducing a new product..

Hello? Hello? Anyone? Can some one explain this? Or at least point out my utter stupidity at not grasping the concept? Because it wouldn't be the first time my stupidity got in the way of grasping a concept.

UPDATE: Someone has saved me from my own idiocy. Apparently, though it wasn't clear when I did it, I've been told "when you send message to someone from the site, it translates what they are saying with their frozen tongue into a readable holiday message."

by Steve Hall    Dec- 3-08    
Topic: Games, Online, Strange










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